Prospects are more likely to buy after the fifth or sixth contact, and some take even longer depending on what you’re selling. Use your marketing system to stay in touch and build a relationship with your target markets, providing helpful tips they can use and reminding them of the range of products and services you provide. When your prospects remember you and count on your expertise, they’ll be more likely to buy from you.
President and Idea Guru
Marketing for Success
Old Greenwich, Conn.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.