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Don’t pitch business on the laurels of your client’s brand, but on the specific solutions you provide them. Diversify your skill set. Offer many solutions. Don’t project one process, or one answer.
And when you pitch a new client project, don’t look for the obvious parallel in your portfolio. Pick something that’s related thematically, but in a different industry. Take that opportunity to not only showcase the work but to demonstrate your thinking by comparing the two industries.
Diversified Media Design
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.