To close more sales, try motivating more prospects to contact you. The first step in generating qualified leads is giving people a reason to contact you. Take a lesson from magazines like BusinessWeek that offer a free subscription to prompt prospects to contact them. Use a free offer to demonstrate the value of your products or services. When you do, you’ll generate more leads, have the opportunity to showcase how you help your clients and customers, and close more sales.
President and Idea Guru
Marketing for Success
Old Greenwich, Conn.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.