Be an Unrelenting Marketer

Posted by: Rod Kurtz on October 11, 2005

Marketing isn’t an event as much as it’s a process. It’s the never-ending process of moving members of the universe onto your prospect list, then motivating these prospects to buy so that they can get onto your customer list, where they belong. When that happens, you will see why guerrilla marketers continue to be guerrillas. Your profits will rise as your marketing investment diminishes.

Because it now costs you six times as much to sell something to a new customer as it does to an existing customer, your marketing costs will go down because it costs you relatively so little to market to current customers. After all, 60% of your budget goes to them, and you already know who they are, where they live and work, what they like, what they want, what they need, and how much they’ll spend.

Jay Conrad Levinson
Author
Guerrilla Marketing

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!