+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
The difference between true customer loyalty and mere customer satisfaction is like the difference between lightning and lightning bugs. Loyal customers spend up to six times more than satisfied customers — they buy more often, and they recommend you to new customers. The first step to increasing the number of loyal customers is to measure how many you have now!
Service Management Group
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