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Five Keys to Reputation Management, in Business and Life

Posted by: Rod Kurtz on September 30, 2005

1) Humility in the midst of crisis is also one of our greatest tools, but we tend to dismiss it due to tremendous false pride and fear.

2) The court of law is only half the picture in reputation management and is usually short-term, while the court of public opinion is long-term and holds the key to your reputation — which is everything.

3) Lawyers are not experts in the court of public opinion. Seasoned PR professionals are the experts in the court of public opinion.

4) There’s a big difference between an image and a reputation. An image is often short-term (like an image on a pond — an illusion or fake) and not entirely based on truth, and when uncovered, can be a big risk. Like building a house on shifting sand.

5) Excellent reputations are built with the bricks of honesty, accountability, and transparency, which help develop true character and integrity — like building a house with a solid foundation — and with consistency, could last a lifetime.

Mike Paul
MGP & Associates PR
New York

Reader Comments


May 3, 2010 10:40 AM

A nice article which touches on the importance of a good reputation of a business.

The easiest way I have found to improve my business reputation is by compiling many testimonials from previous satisfied customers. There are many advantages not just potential customers reading for themselves about my business.

I found a company who do everything for you including posting the testimonials on my site and on theirs. The advantage of it being listed on their website as it is a 3rd party website means the major search directories take this information and list the positive testimonials on their directories. This process improves my listing and helps push any negative reviews down the pecking order...This can not be done yourself!

If you want to understand more about this process and get advice on how it can be done quickly in an affordable way then look at the site below.

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