Convince Customers to Preach Your Gospel

Posted by: Rod Kurtz on September 1, 2005

There are only three ways to increase sales. Increase the average transaction amount. Get your customers to purchase more frequently. Or get more customers. But if you can create a truly remarkable experience that builds a base of fiercely loyal customers, who act like apostles for your brand, you increase sales all three ways at the same time.

Jack Mackey
Vice-President
Service Management Group
Kansas City, Mo.

Reader Comments

heera

January 27, 2007 11:08 AM

Please send me the guidelines for convincing customers.

Jonathan Gabriel

March 22, 2007 9:33 AM

I'm one of those who can attest to the power of customers who preach the gospel of one's business. Being in the virtual assistance industry, our business is to provide remote administrative, creative and related business support to a variety of industries. By providing quality virtual assistant services to our clients, they reciprocate in kind by going out of their way to promote us to their colleagues and acquaintances.

So effective is the word-of-mouth advertising that your own clients can generate that they can effectively raise the promotional pull of your business at practically no cost. Dollar for marketing dollar, nothing else comes close.

ifudu ogechukwu

July 15, 2008 7:10 AM

are there any possible means of attracting corporate bodies to a perfect world of entertainment and the participate in the entertainment world in terms of sponsorship?

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!