Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
When generating ideas for a new venture, you may take one of the following two strategies:
Start with the problem to be addressed and brainstorm potential solutions. Generate a new approach to an old problem.
Or you could start with the solution or technology to be used and brainstorm potential applications. In other words, take an old approach to a new problem.
Make relatively small investments in sequential entrepreneurial “experiments,” creating the opportunity (but not obligation) to commercialize or proceed with the result.
The Wharton School
University of Pennsylvania
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.