Podcast: Search Engine Optimization Basics

Josh Stylman of Reprise Media discusses why entrepreneurs must become familiar with search engine marketing and advertising in order to stay in front of their target customers

Secrets of Online Business Success

Here's what you should know if you are moving your brick-and-mortar to the Web or building a Web-only business

Slide Show: Internet Pioneers on What Not to Do

Does Success Hinge on a Domain Name?

Startups scrambling for domain namesÑthe shorter and catchier, the betterÑfind themselves in negotiations with owners of desirable Web addresses

Finding Your Dream Domain Name

Not all the good ones are taken, but many are. Experts suggest you choose your company name first, and go from there

How Smart Companies Use Web Tools

How do you turn the Web into the marketing tool it's cracked up to be? These businesses used blogs, wikis, social networking sites, podcasts, and more

Slide Show: Web Tools to Watch

Analysts, tech gurus, and small-business experts tell BusinessWeek readers about the hottest trends in Web-based marketing and innovation

Video: Marketing with New Web Tools

Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon, talks about how small-business owners can use new, low-cost Web tools to market their products and services

Crowdsourcing Customer Service

Get Satisfaction's site lets users interact with—and help—multiple companies

How to Make SEO Work for You

To gain an edge over your competitors online, follow these tips to push your business's site to the top of the major search engines' results pages

Scoring Money from an Online Crowd

Crowdsourcing to raise cash for creative artists is catching on, but the model may not apply as well to entrepreneurs seeking venture funds