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Vetting Your Idea

Seth Godin on how to tell whether your ingenious thought could make a viable product -- and how to impress investors if it does

Slide Show: Entrepreneurs' Favorite Mistakes

Small-business owners and entrepreneurs each pick their favorite mistakes and explain how they turned their mishaps around

Begin with the End in Mind

A reader asks: "Once I do get started, do I really need a formal business plan?" Our guest expert offers her answer

Podcast: Are You Entrepreneur Material?

How can you know whether you truly have the stuff it takes to be your own boss? David Zahn -- author, serial entrepreneur, and president of StartupBuilder.com -- has identified various personal characteristics successful entrepreneurs share


Getting Started


From Startup to Success Story

Launching any venture means confronting the possibility of failure. We examine the strategies three businesses employed in the crucial early years

The Restaurant-Failure Myth

Research shows that some popular perceptions about the rate of failure in the restaurant industry are just not true

What the Turnaround Ace Knows

George Cloutier talks about how entrepreneurs can avoid startup pitfalls and set their companies up to profit right from the start

Take Two Yields One Speedy Startup

After a failed first venture, Will Anderson relied on a faster, leaner business idea-testing process in his hunt for the next big thing

The End of a 1,400-Year-Old Business

What entrepreneurs starting family businesses can learn from the demise of Japanese temple builder Kongo Gumi

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