How are you preparing for the fourth quarter?

Posted by: John Tozzi on September 18, 2008

The chaos on Wall Street this week makes one thing clear: those hoping that the economy will stabilize in 2008 will be disappointed. Any small business owners planning on a year-end pickup or a booming holiday season need to revise those plans.

A Bloomberg survey of economists earlier this month predicts slower growth due to job losses and weak consumer spending. Staffing firm Manpower Inc. reported the bleakest fourth-quarter hiring outlook from retailers since the survey started in 1962. Earlier this month tech stocks fell on expectations of weaker holiday electronics sales. And Deloitte is forecasting 2.5 to 3 percent retail growth from November to January, compared to 3.4 percent last year.

It’s grim news all around, but it’s not clear how small retailers will fare compared to large department stores, discounters or specialty chains. So we’d like to hear from you. What are you expecting for the fourth quarter? How are you preparing? Will you hire less than last year? Keep inventory tighter? What marketing tactics are you mulling to get customers in the door?

Tell us in the comments or email me. We’ll try to share the most innovative solutions and expert advice to help small retailers weather what’s looks like an ugly end to the year.

Reader Comments

Greg

September 27, 2008 04:05 PM

John,
You're absolutely right. We've seen small businesses struggle even before the Wall St. crisis. But there really is hope. We're dealing with these situations every day and believe me, there are many people out there who are still doing well. We happen to be working with many of them. Marketing has changed considerably and now successful small businesses are using different techniques to acquire and retain customers. Problem is small business owners are wearing too many hats and never really market their companies like they should.
Read this article:
http://24-7marketingsolutions.typepad.com/247_marketing_solutions/new_business_development/index.html

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About

What's it like to run your own company today? Entrepreneurs face multiple hurdles new and old, from raising capital and managing employees to keeping up with technology and competing in a global marketplace. In this blog, the Small Business channel's John Tozzi and Nick Leiber discuss the news, trends, and ideas that matter to small business owners. Follow them on Twitter @newentrepreneur.

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