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Viral how?

Posted by: John Tozzi on August 22, 2008

I sometimes get pitches about viral ad campaigns, products, videos, whatever. How viral is it if a PR person is sending it to a reporter? If I hear about it from a friend (or, better, three friends and one stranger on the subway), then it’s viral. Something about your product/ad/whatever is notable enough to talk about. If I hear about it from someone paid to tell me about it? Not so much.

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What's it like to run your own company today? Entrepreneurs face multiple hurdles new and old, from raising capital and managing employees to keeping up with technology and competing in a global marketplace. In this blog, the Small Business channel's John Tozzi and Nick Leiber discuss the news, trends, and ideas that matter to small business owners. Follow them on Twitter @newentrepreneur.

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