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Pitch Online, Get Funded?

Posted by: John Tozzi on July 22, 2008

Springwise, an invaluable ear to the ground, reports on, a new site for entrepreneurs in the U.K. to upload elevator pitch videos for potential investors to watch. You can pay 200 GBP to list your pitch for three months. Springwise also featured a similar site, aimed at tech startups last year. Techcrunch launched a pitch forum in June. (Both Vator and TechCrunch are free, as are other parts of cmypitch.)

Here’s my question: who’s watching? How many investors are really trolling the web to hear elevator pitches? Venture firms are inundated with more unsolicited business plans and pitches than they know what to do with. And business plans that come over in the transom are almost never funded, if they’re even looked at, which is an open question. (For more, see here.) says that their audience is about 80 percent entrepreneurs, 9 percent investors and 11 percent others, according to Kedric Van de Carr, the VP of marketing and business development. No deals have been closed through Vator connections, but several startups got funding offers, he said. He emphasized that the focus is on exposure and connecting with interested people, not dealmaking.

This seems like a fine idea for practicing and refining pitches, sharing ideas, and making connections. But I think entrepreneurs need to be careful not to expect these forums to actually lead to investments – and doubly careful if they’re paying anything to host their videos.

Reader Comments


July 24, 2008 9:42 AM

Many deals are made between parties that already know each other. The gene pool gets smaller and smaller every year. They'll throw $25M at a guaranteed loser, but ridicule anyone they DO NOT KNOW.


July 27, 2008 6:32 AM

I WANT TO KNOW HOW I GET A COMPANIES ATTENTION. I HAVE ONE INVESTOR FOR 25,000 . Without having to tell all my idea. I Managed to get the first investor I hit everyone wants money just to listen to me.I cant afford it and my business needs to start now because of customers, I dont want to let everyone know or am I WRONG no one will listen.without 200.00


August 18, 2008 8:39 AM

Hi Geri,

Please get in touch to see how we can help you. We have a growing number of potential investors and would like to talk this through with you.

You can contact me at



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What's it like to run your own company today? Entrepreneurs face multiple hurdles new and old, from raising capital and managing employees to keeping up with technology and competing in a global marketplace. In this blog, the Small Business channel's John Tozzi and Nick Leiber discuss the news, trends, and ideas that matter to small business owners. Follow them on Twitter @newentrepreneur.

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