Advertising and Marketing
An MIT Prof Who Could Level the Cyber Playing Field
Pattie Maes wants her ratings system to give worthy startups a chance against brand-heavy giants
Privacy: Outrage on the Web
A lawsuit against DoubleClick may be just the start of a backlash
Now That's a Hail Mary Play
Inside a dot.com betting $5 million on the Super Bowl
Small Biz on TV: Not Exactly Prime Time
It attracts an audienceand competitiondespite tacky sets and ungodly airtimes
Is This the Make-or-Break Web Christmas?
Relax, says Web guru Brewster Kahle. We're only at the dawn of Web history
The Small-Biz Owner: Cultural Icon of the Millennium?
Now, real entrepreneurs are showing up in national ad campaigns for clothes
Now No One's Too Small to Blitz the Masses
A Web company lets you call 2,000 people at once
Show and Sell
At a big trade show, a novice learns the ropes and a veteran gathers leads
Trade shows are indispensible for making contacts, nailing sales, and showing off a hot new product but you've got to prepare ahead
Nobody's Home: Solving the Online Grocer's Problem
David Porter's Smart Box will keep your groceries safe and cold or warm
Makeover Artist to the World of Small Biz
Gloria Mitchell helps fellow entrepreneurs often when success hands them an outdated image
Looking for Online Resources about Affiliate Marketing?
Here are some
Turning Your Name into a Brand Name
Tips from yes Martha Stewart and others who are now identified with their products
Selling 101: Teach Your Customers Why They Need You
Classes in tea-tasting or quilting develop free-spending connoisseurs
Need to network? Here's how to find the right group
A Do-It-Yourself Guide to Setting Up a Support Network
Can "Extrapreneurship" Become a Buzzword?
Two MBAs trademark their startup's concept outsourcing with a wrinkle to build brand identity
How's This for a Change?
A marketer prescribes a total makeover-for itself
You Don't Need an MBA to Network on the Net
BranchOut.com offers opportunities for anyone to make contacts but can it make money?
When It's Time to Change Your Name
It's tough and risky, but sometimes it's the only way to gain a real identity
Web Affiliate Programs: A Good Deal for Small Biz?
The cachet may rub off on your site -- but little cash
What It Takes to Set a Buzz Going
Garage.com's Guy Kawasaki explains the dos and don'ts of getting noticed
How Garage.com Set Off So Much Buzz
The entrepreneur-investor matching site was the brainchild of a marketing legend
Putting Boomers in Bands and Rocking Their Wallets
Skip Maggiora's program is creating the sweet sound of sales
Pushing Hispanic Business Into the Mainstream
A top business leader says big companies aren't doing enough to help
Entrepreneurs Hitch Their Ventures to Online Auctions
Virtual businesses from the burbs to the boonies are catching a cheap ride on the Web
Find a Niche and Start Scratching
Diversity marketing isn't just for the big guys and may not even cost much
Can Cyber-Ads Work for Your Company?
Ad agencies strive to pinpoint niches and local markets
Trend-Spotting: Anyone Can Play
Have I Got a Catalog for You
Shhh, They're Giving Ads Away
Shhh--My TV Commercial Is On
How Do You Hitch Your Wagon to a Star? Carefully
Creating a Big Buzz on a Small Budget
You don't need Madison Avenue to get your company talked about
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