TABLE: What'll It Cost You?
Trade show costs vary widely by show, industry and location. Here are some typical costs incurred by one cost-conscious small business exhibitor (Doumar Products Inc. of Dallas):
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| ELECTRICITY: | $100 |
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| BANNERS: | $2,500 for banner in high-traffic area |
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| PRESS KITS: | $375 |
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| RENTAL (EXHIBIT SPACE): | (10' x 10' booth) $1,800 |
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| SIGNAGE: | $450 each |
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| GIVEAWAYS: | $400 for 100 1-oz. product sample bottles |
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| BOOTH: | Portable modular exhibit booth with case, panels and lights $7000 |
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| HOTELS: | $110/night, average four nights |
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| SHIPPING: | $150/roundtrip for floor displays and product samples |
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| RENTAL (BOOTH ACCESSORIES): | table, chairs, carpeting,etc. $500 |
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| FOOD AND ENTERTAINMENT: | $300 per diem for two |
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This article was originally published in the August 16, 1999 print edition of Business Week's Frontier. To subscribe, please see our subscription policy.
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