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8.23.99  



What's Hot?
What's Not?

Fantasy-themed booths (pirates, the Millennium)



Upscale giveaways for serious prospects (pen sets, logo belt buckles, CD-Roms)



Robots, undulating inflatables, Elvis impersonators (a classic)



Health conscious giveaways (squeezable "stress" balls, water bottles; trade show survival kits with aspirins, bandaids, and wipes)

Boring, utilitarian booths



Tacky throwaways given out indiscriminately (junky pens, matchbooks, plastic tote bags, fuzzy balls to stick on badges)



Flashing buttons, phone cards, golf tees, canvas pennants, magicians, female contortionists, guys doing card tricks






This article was originally published in the August 16, 1999 print edition of Business Week's Frontier. To subscribe, please see our subscription policy.


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