Everything You Need
What your Web site ought to include:
The Basics:
- E-mail link for customer contact
- Phone numbers, postal address
- Detailed product descriptions
- Purchasing information
The Extras:
- Secure transactions
- E-mailable gift certificates
- A search function to explore your site
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This article was originally published in the May 24, 1999 print edition of Business Week's frontier. To subscribe, please see our subscription policy.
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