KEEP IT SIMPLE.
Complex graphics and interactive menus can distract more than they help by slowing download times. Focus on providing compelling information.

PUT CUSTOMERS FIRST.
Try to answer every E-mail within 24 hours. List complete contact information, including phone numbers.

MAKE IT WEB-FRIENDLY.
Use short, easy-to-understand sentences and easy-to-follow links. Leave your jargon in the office.

SPREAD THE WORD.
Publicize your Web address, offline as well as on the Net, by putting it everywhere you do business: in ads, on business cards, promotional merchandise, and receipts and invoices.