Protecting Their Turf
Four female entrepreneurs broke the mold of unisex gear by running
women-friendly companies. But they've awakened the sleeping giants -- large
manufacturers who want a piece of the action. How do they plan to keep Goliath
ELLEN WESSEL Her $12.5 million Moving Comfort, a running-apparel manufacturer,
plans to broaden her line to appeal to "multisport" users.
MISSY PARK Title Nine Sports mail-order catalog will add a toll-free line this
fall. The $10 million company also just opened its first retail outlet, in
GEORGENA TERRY Her $10 million Terry Precision Bicycles started a quarterly
mail-order catalog this year and just added the Women's Liberator cycling seat
to its line.
SALLY McCOY Sierra Designs, a $16 million company, will publish a 70-page book
this fall to help specialty retailers sell more effectively to women.