Welcome, Conference-Goers and Seminar Seekers
ScheduleEarth.com tracks myriad events for businesspeople worldwide
Looking for a meaningful conference on marketing strategies -- in Martinique
in February? Or the inside dope on how motivating some business guru's
seminars really are? Check out ScheduleEarth (www.ScheduleEarth.com), a
new Web site that tracks professional seminars, conferences, and trade
shows.
Started late last year by Fort Lauderdale entrepreneur Kevin Taylor,
the site lets you search for professional gatherings of all kinds
around the globe. The database has about 20,000 entries in the U.S. and
20 foreign cities. "It is a one-stop shop for small-business officers to
find out cost, travel plans, times, meeting places, and proximity
to their home offices," says Taylor, who works with 200 event planners
and updates his site every week.
Here's how it works: Click on the PowerSearch button, then enter the
topic of an event you'd like to attend, a city, and the dates you'd like
to travel. Looking for a conference on E-commerce and security next fall
in New York? Up pops a three-day American Management Assn. workshop
in September: "Electronic Commerce Over the Web -- Developing Your Strategy
for Success." The site gives you a description of the event, telephone
numbers, and E-mail contacts -- and the price of admission. It also
tells you how many professional continuing-education credits you can earn
by attending. You can even register directly from the site.
The home page also lists the site managers' picks for the hottest seminars
coming up -- a cornucopia of business buzzwords if there ever was one:
"Competitive Intelligence," "Mastering the Complex Sale," "Making
Managers into Leaders," or "International Total Remuneration." Anyone can
list a seminar or trade show for free. Postings usually go up 24 hours
after the company gets the information.
ScheduleEarth complements the listings with a growing roster of services
for road warriors: Free E-mail, for example, so you can get message as
long as you can log onto the Web, which is usually easier than dialing
into the server at the Mother Ship. There's a personal calendar, which
lets you schedule up to six E-mail reminders for any date. Later this summer,
ScheduleEarth will expand the calendar to include "shareware" so groups
can schedule private meetings, Taylor says. He also plans to integrate
the calendar and the event schedule, so you can jot down anything you want
to attend with just a mouse click.
Afraid of wasting money on a snoozer? Check out the discussion groups,
which feature comments about recent seminars from those who've lived through
them. Or you can use this section as a bulletin board to get in touch with
people you met at a recent conference.
Once you've figured out what seminar to attend, book the trip via Travelocity,
the online travel agency, a site partner. Another ScheduleEarth partner
is USAHome, a site that has out-of-towners' information for an array of
U.S. cities, including guides to local businesses. Click on the USAHome
button at the top of the site to track down galleries, restaurants, and
dry cleaners near your hotel. Later in the year, Taylor plans to sell business
books and videos, so you can keep abreast of some of those important seminar
topics. ScheduleEarth may not completely cure you of hoarding seminar brochures,
but it should give you the courage to dump some of them.
By Jeremy Quittner in New York
jeremy-quittner@businessweek.com

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