In This Chapter, the Scales Fall from the Entrepreneur's Eyes
I now know the awful truth: Everything conspires against small biz
Before I got into running my own business, I was blissfully ignorant
of the things entrepreneurs have to deal with. Now I know the awful truth.
Everything conspires to make a small business fail.
At the very beginning, lawyers and accountants exact a considerable
sum to set up your business. There are many different forms of business.
Each has its plus and minus sides. I'm set up as an "S" Corporation. That
certainly stands for "Stupid," my state of mind at the time I set up this
company.
After you've received your corporate seal, which is a throwback to the
last century but is pretty neat when you need to use it, you now have to
breathe life into your new creation. To do that you need equipment and
supplies -- computers, furniture, aspirin. Stocking up is fun for the first
few months, but when those first purchases are still on your credit-card
bill three years later, you kind of regret filling up Staples carts with
such abandon.
OK. Now you know all about supplies, but you are still pretty green
in the accounting and cash-flow departments. Your accountants try to help
you understand that the main idea is to never show a profit on your annual
returns so you don't pay taxes. Eventually, however, if you do everything
right, this catches up with you. Profit -- and taxes -- are inevitable.
The accountants will yell at you about this. But stand your ground, and
insist on that black bottom line. There's more to this than avoiding taxes,
after all.
Speaking of accounting and tax forms, you will quickly become nauseated
by the overwhelming task of complying with what the government calls business
taxes. Everything is taxed, including the tax itself. If you collect sales
taxes, you had better do it right. If you're exempt, you have to file a
form anyway, or you'll get hit with a $50 penalty. There are so many numbers
and forms to remember you'll need a flip chart to keep them straight. Sometimes
the only way to cope is a slug of expensive cognac. And that's just taxes.
If that doesn't make you want to give it all up and take up dandelion
farming in Greece, there are the employee issues: payroll, unemployment
insurance, I-9s (that's not an interstate), and the New Employee Notification
program. All of these regulations are designed to keep you so busy with
paperwork that you never actually communicate with the employee after he
or she comes on board -- let alone train the person. The next thing
you know, your "new" staffer has either retired or found a new job. And
if you fire the employee -- who never got enough training to do the job
right -- they file for unemployment, which of course raises your insurance
rating and the premiums you pay to the state fund, which in turn lowers
your bottom line, forcing you to let someone else go, leading again to
more unemployment claims. You get the picture.
This brings us to workers' compensation, which is more complicated than
reading hieroglyphics upside down -- without the Rosetta Stone. I truly
don't understand what I'm paying, but if I don't pay, the insurance company
will pull my workers' comp insurance and report it to the state, and I will
lose my ability to hire workers. Not a good thing if you're in the staffing
business. And since I'm in the staffing business, I need "errors and omissions"
insurance, too -- just in case someone errs or omits, and I'm sued.
And these things, folks, are just the basics. I haven't even touched
on exorbitant phone costs for businesses, utility bills, rental charges,
and the contract for the guy who waters the plants every week.
I reckon the best insurance a small-business person can carry is a small
retreat somewhere in Europe -- or Antarctica -- where you can run away
to and think about the money you might have made if everyone else hadn't
grabbed it out of your hand before you slipped it into your wallet.
George Giokas is the president and CEO of StaffWriters Plus, a specialty agency that places writers in temporary and permanent positions with corporate and other employers. It also provides editorial consulting work. His database includes 2,500 writers and editors specializing in more than 60 categories. His Web site is located at www.staffwriters.com, and you can E-mail him at george@staffwriters.com.

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