Paying the Bills: Now There's Real Suspense
After four years in business, I never know how it'll turn out
Last Sunday morning was like every Sunday morning. I pulled a few more
hairs out of my head wondering where I would find the money to pay all
the household bills. It's an excruciating process, one that always inspires
a lively discussion with the wife that ends with me mumbling: "We're dead, we're
dead."
After the ritual, I emerge from my home office, wondering how week after
week for the past four years, I've managed to keep everything running and
paid for. Cash flow is an entrepreneur's Achilles' heel: How do you keep
the business going, feed the kids and pets, and put something resembling
gasoline in the car -- all at the same time?
When I got a steady paycheck working for a large company, things weren't
much better: I still fretted over making my monthly payments. Come to think
of it, there hasn't been one year that I haven't worried about money, since
I was 6, maybe.
There's one major difference between a steady paycheck and living on
what your business brings in. When you're on a salary, you know exactly
what you'll make each month. You also know that the number is unlikely
to change anytime soon. When you run your own business, you never know
how much to count on. The magic is that you can double or triple
what you expected with one phone call. I always get a kick out
of credit companies -- they always ask me what my yearly income is. I never
know how to answer that. It changes every hour.
No one understands the fluid nature of business unless they're in that
entrepreneurial boat, bobbing up and down, keeping an eye out for those
big waves -- the ones that'll bring you closer to shore or knock
you overboard with no warning.
Regular readers of this column know I've been trying in vain for the
past six months or so to line up some capital to expand my business. Things
really haven't changed much except that I'm trying yet another bank to
process an SBA loan for me. I'm taking my time with it, though. When the
guy handed me about 20 sheets of paper to fill out and said: "It's a long
shot, but what the hey..." I lost a little of my boyish enthusiasm. Plus
he wanted $250 to start the process.
I've read over and over again how entrepreneurs shouldn't worry about
money, that they should plow ahead, pulling capital put of places that
no normal human being would even think of. I've been a lot bolder lately
-- taking some risks, but there is one rule I will not break: You
have to pay your bills.
I'm the type of guy who frets when a payment is two days late. It always
amazes me to deal with people who think nothing of letting a bill ride
for six months or more. I have some clients like that, and I honestly don't
know what they're thinking. Aren't they afraid that their debts will become
the talk of our common business circles?
I'm trying to save some money by bringing in sandwiches. Then I end
up eating them by 9:30 a.m. By one o'clock in the afternoon, I'm ravenous, so I
buy lunch anyway. Some days you just can't win.
George Giokas is the president and CEO of StaffWriters Plus, a specialty agency that places writers in temporary and permanent positions with corporate and other employers. It also provides editorial consulting work. His database includes 2,500 writers and editors specializing in more than 60 categories. His Web site is located at www.staffwriters.com, and you can E-mail him at george@staffwriters.com.

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