The Runner Stumbles, Mostly from Utter Exhaustion
If you really can't do it all yourself, it's time to hire some permanent help
I hate it when people ask me how my weekend was. To me, that's just
another two days. Last Saturday, I was in the office cleaning up some bulging
files, and on Sunday, after a long morning run (I'm training for the Dublin
Marathon), I was working on a proposal from home with two packs of frozen
peas on the part of my leg that ceased to function after 13 miles (I'll
never make it to 26).
Running your own business is very much like running a marathon. You
need to focus, keep running, don't stop, and keep going when you hit the
wall. Similar stages confront entrepreneurs. One of those stages, perhaps
the most difficult, involves hiring. It's been six months now since my
longtime assistant got a better offer and switched jobs. Six months is
a long time without an assistant, especially if that person was your only
assistant. Oh, I've managed by plugging holes here and there, hiring an
intern and someone part-time to help with projects. But it's time I faced
reality, took a deep breath, reached into my revenues, and hired some permanent
people before I lose my mind.
I created my business, so it's easy for me to make things up as I go
along. But you really can't do that with a staff. Part of the fear of hiring
a staff is that you won't know what to do with them, and they'll lose themselves
downloading passages from the Starr report. I'm pretty lousy at delegating,
and I'm working hard at trying to let go. It's almost like leaving the
kid with a sitter for the very first time.
Entrepreneurs come in different varieties, and when it comes to hiring,
there are the extroverts and the introverts. The extroverts, who tend to
be a bit more seasoned in rolling dice, have no idea where they will find
the money to pay for a staff, but they hire anyway and hope the new people
will generate enough extra revenue to pay their own way. The introverts,
like me, weigh the pros and cons of spending money for staff. Truth is,
if you don't invest in people, your company remains stagnant and slowly
begins a decline as subtle as an eroding beach. Before you know it,
everything you've built begins to disappear, and you need the Army Corps
of Engineers to bail you out.
My business has just celebrated that magic turning point of three years
when things are supposed to begin to gel and companies take off. But doing
it all myself is not going to fly. So I'm looking for someone "willing
to grow with the company," which translated means "work for a little above
minimum wage, have weekends available, and have the same undying passion
for this business as I do."
The résumés are not exactly flying in, but I'm willing to wait it out
for the right person. Meantime, I think I'll throw out the garbage. Those peas
are beginning to get to me.
George Giokas is the president and CEO of StaffWriters Plus, a specialty agency that places writers in temporary and permanent positions with corporate and other employers. It also provides editorial consulting work. His database includes 2,500 writers and editors specializing in more than 60 categories. His Web site is located at www.staffwriters.com, and you can E-mail him at george@staffwriters.com.
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