The Best Way to Harness Talented People
Here are the best ways to team up with people whose skills complement yours
Q: I am interested in expanding the network and systems-support side
of my business and have located two individuals, currently working full-time
for someone else, who have the skills I need for this expansion. They are
interested in forming their own business in the same market niche as mine
but are limited by a lack of funds and customers. I am looking for some type
of business relationship to offer them that would be beneficial to us all.
My company is reasonably solvent, and I have the cash and infrastructure
to assist them with a startup. But I would like to maintain a certain level
of control over their operation -- and profit from their endeavors. Can you
give me any information?
-- M.R., Colorado Springs, Colo.
A: First, it sounds like you need to determine whether you want to solve your own business problem or whether you want to be an angel investor for another small business.
If you are most interested in expanding your business, and you need
help with systems support, the best way to do that is to hire these individuals
-- or other qualified persons -- as consultants. You can retain them
to complete a specific project for you, negotiating a flat fee ahead of
time, or hire them as support personnel and pay them a monthly salary
to be available as much as you need them.
If, on the other hand, you have a relationship with these individuals,
and you would like to help them start a business, you'll want to really
think it through and seek professional advice first. Investing in
a startup with two people who have never owned a business before
is a tricky -- and a risky -- proposition. It can also be a wonderful thing
for everyone concerned. But you should make absolutely sure that their
goals, business ethics, company image, and future direction are in line
with yours. Even if their goals are similar to yours, be aware that these individuals -- especially if they have the entrepreneurial spirit -- may eventually want to sever ties
with you and take their company on its own. There's nothing wrong with
that. However, if they're in the same market niche as you are, they
may take a hefty chunk of your customer base with them.
When working with these would-be entrepreneurs, you might prefer to hire them as subcontractors. That way, you can maintain direct contact with your clients, but you will also be able to expand your services by bringing them in to do
some of the jobs that you're either too busy for or don't have the expertise
to do. Or, you could establish a joint venture and work in
partnership with them on a project-by-project basis. The nice thing about
this option is that you'd bid on contracts together. But if the relationship deteriorates and you want to part company, you can do so with a minimum of hassle.
Another option: Make their company a division of your
business. These two people might work in a different geographic area and help you
expand your reputation and clientele to a new location. Again, make sure
that the quality-control and customer-service systems that you currently
use are firmly duplicated in this new branch of your company. If they are
not, your reputation will be on the line. And if this new division is established in
a geographical area that is remote from you, be aware that you'll need to
spend some time there -- at least for the first 12 to 18 months and possibly
longer.
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