Reporter Jeremy Quittner's article about Gloria Mitchell, image updater to small business (Business Week frontier Online, "Makeover Artist to the World of Small Biz," June 25, 1999), struck a chord with a number of entrepreneurs and prompted a small flurry of mail.

To the Editors:

Just read Mr. Quittner's terrific article on Ms. Mitchell's business venture, advising entrepreneurs on how to present the right look. I once observed a young man on the subway one morning (I live in New York), and noticed that while his conservative, tailored navy blue suit was obviously a cut above the usual, his brown clunky casual shoes, wrong shirt and belt, ruined an otherwise professional look. Here was someone screaming for an image wizard like Ms. Mitchell.

I had thought that great ideas properly marketed almost propel themselves -- until you have to make that presentation and don't know what to wear. Your article was an eye-opener. How do you get in touch with Ms. Mitchell? I could send her a couple of people who could benefit from her advice.

Winston J. Miller Jr.
New York, N.Y.
wmiller2nd@email.msn.com

To the Editor:

Your article on image consultant Gloria Mitchell was great. I'm sure a lot of people want to seek such professional advice but are hesitant. An article such as yours featured in a top magazine like Business Week should give all professionals the confidence and encouragement to review their wardrobe, attire, and total image.

Thank you,
Cassandra Hill
Chill1031@aol.com

Letters are edited for length and style.