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DECEMBER 6, 1999

MANAGEMENT

Top Ten Survival Tactics of Women Warriors
Advice from the trenches from mothers who are entrepreneurs


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1.   Draw a firm line between work time and home time. Reserve evenings and weekends for your family. "I allow myself to break that rule once every two or three months, but not more than that," says Pamela Hopkins, CEO and president of DataSource Inc.
2.   At work, cut the small talk. "By being very organized and ruthless about not wasting time during the workday, you can get more done than those who do not have the same demands on their time," says Julie Schoenfeld, CEO of Net Effect.Systems Inc.
3.   Outsource laundry, housecleaning, and lawn care — or let appearances slide. "I used to be anal, cleaning the sink with a toothbrush, but I'm not that person anymore. It's just not possible," says Susan Multz, president of Emerging Market Technologies Inc.
4.   See if your spouse can arrange his work time so you can spell each other in taking care of the children.
5.

If possible, wait to start your business till your children are in school. It's less painful to be away from them so much if you know they have a life outside the home, too.

6.   Share your work satisfaction with your children "so they don't see work as a thing that takes their parents away or as a necessary evil — but rather a fulfilling part of life," says Jennifer Bergantino, vice-president for strategic planning and marketing at Progress Software Corp.
7.   If your children are young, encourage their day-care provider to let them nap longer during the day, so they'll stay up later at night, when you're home.
8. Save time by shopping online.
9. Keep your inner monologue positive. When you have to travel, "instead of letting yourself be sad that you miss your children, use it as a time to rejuvenate yourself," recommends Bergantino. "Work out at hotels!"
10. Be sure to carve out time for your spouse. "Scheduled dates work," advises Multz.



By Meg Lundstrom in New York

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