|
What's Up on the Web
|
What are your small-business peers doing in cyberspace? What are they planning to do? The answer depends on who's asking, how they ask, whom they
ask, and when.
|
|
Dun & Bradstreet Small Business Study
| |
February, 1999, poll of 649 businesses with 1-100 employees
|
|
How small businesses use the Internet
| |
1997%
| |
1999%
| |
E-mail
| |
57
| |
76
| |
Business Research
| |
54
| |
71
| |
Purchase of Goods/Services
| |
21
| |
38
| |
Sales/Marketing
| |
16
| |
29
|
| |
|
|
PricewaterhouseCoopers Trendsetter Survey
| |
Studied 446 CEOs in September, 1998, from companies with $1 million to $50 million in sales
|
|
How small businesses use their Web sites
| |
| |
Build relationships with prospects
| |
61%
| |
Invite comments and feedback
| |
60
| |
Advertising
| |
94
| |
Provide in-depth product or service info
| |
85
| |
Obtain new sales leads
| |
71
| |
Recruit employees
| |
51
| |
Provide services to customers
| |
50
|
How important is the Web as a business tool over the next 12 months?
| |
| |
Extremely important
| |
19%
| |
Very important
| |
27
| |
Somewhat important
| |
38
| |
Neutral
| |
8
| |
Unimportant
| |
8
|
| |
|
|
GTE SuperPages.com Small Business Research
| |
Summer, 1999, survey of 500 businesses, 50 or fewer employees
|
|
How Web site is advertised
| |
| |
Web address on flyers or in direct-mail pieces
| |
80%
| |
Web address on business cards
| |
77
| |
Web address in newspaper, billboard, or yellow-page advertising
| |
56
| |
Barter for ads on other Internet sites
| |
32
| |
Advertise in newspapers
| |
28
| |
Advertise on the radio
| |
12
| |
Advertise on television
| |
9
| |
Paid ads on other Internet sites
| |
6
| |
Advertise it on outdoor billboards
| |
5
|
Percent of business from Web site
| |
| |
Requests or Inquiries
| |
16%
| |
Transactions
| |
16
| |
Sales Volume
| |
13
|
| |
|
|
|
|
|
|
[an error occurred while processing this directive]
|
