Small Business

The New Home Office

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Wanted: Pics of Your Home-Based Business

We need your help in creating a photo essay of readers' standout home-based offices

 

Featured Video

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Credit Card Practices

The Fed cracks down on unfair and deceptive practices in the credit card business. We look at tricks of the trade like hidden fees and unexpected hikes in borrowers' interest rates

Today's Tip: Sales & Marketing

Today, the highest-impact marketing campaigns strategically combine direct mail with online marketing to yield impressive results. If direct mail is well targeted, conceived, written, and designed, it has a much higher likelihood of being read over hundreds of irrelevant electronic messages your audience receives each week...

Colleen Edwards, President and CEO, The PowerMark Group

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IN YOUR FACE: SHOULD YOU PAY YOUR STUDENT INTERN?

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Reader "Find Cost Cutting" Writes:

"Most interns rely on some income while pursuing their studies. Pay the interns and you'll increase the value of your candidates, the reputation of your program, and ultimately your firm."

 

Featured Podcast

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Technology Vs. Personal Interaction

Business is all about relationships, but relationships are transformed by technology. Peter Handal of Dale Carnegie advises on using technology without losing crucial personal interactions

 

The Debate Room

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Social Networking Is Overrated

Facebook, MySpace, and LinkedIn are weak substitutes for making and cementing real business relationships in person. Pro or con?

 

CEO Guide to Technology

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CEO Guide to Virtual Worlds

Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting

 

Small Business How-to Center

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Top Small Business Stories

From Junkie to Software Success

Accidental entrepreneur Bob Williamson's personal turnaround led to the creation of his 180-employee, $26 million company

An Entrepreneur's Secret to Success

Of course a mother's impact extends to business. We asked 10 renowned entrepreneurs, from Richard Branson to Bobbi Brown, to get specific

When Small Biz Can't Get a Loan

With lending tight, more entrepreneurs are turning to controversial "merchant cash advances"

How to Build Brand Friendship

To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers

Business Bankruptcies on the Rise

Tighter credit, rising commodity prices, and slipping sales aren't slamming just Wall Street;
now small businesses are getting hit

Smart Answers

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Getting Your Share of Rebate Spending

How can you convince your customers to spend some of their "federal economic stimulus" money at your small business?

 

Communications

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Your Customers Are 'Predictably Irrational'

The central argument of a new best-seller can help you present your products or services in the most appealing light

 

Growth Strategies

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Protecting Your Intellectual Property

Be a stickler about contracts: Employees and contractors must agree that anything they create or enhance on your behalf is owned by your company

 

Entrepreneur's Journal

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Celebrating the Small Stuff

The founder of a financial services media company regrets not enjoying his accomplishments, both major and minor. Now it's part of his routine

 

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