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Your Small Business Questions, Answered
Send us your questions on challenges you face in your business. Journalist Karen E. Klein will interview experts and distill their insights into answers.
Recent
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Advice
When Should Domain Names Match Company Names?
For businesses selling to other businesses, it doesn't much matter. Even most ventures targeting consumers shouldn't sweat it in their early days -
Advice
Integrated Marketing: If You Knew It, You'd Do It
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts -
Advice
Grateful Dead Smiles and Aerosmith Testimonials: A Manufacturer's YouTube Strategy
Guitar effects-pedal maker Pigtronix has built an effective marketing strategy around YouTube videos that cost it next to nothing -
Advice
Mapping the Summer Camp Business
The promise of healthy margins (and fresh air) hold obvious appeal. Just know that buying an existing camp or establishing a new one is pricey and time-consuming -
Advice
Breaking Into the Energy Drink Business
First, determine how to raise the $100,000 you'll likely need to launch your product. Then evaluate whether to hire a consultant or go it alone -
Financing
Business Loans and Hand-Holding, Beer Optional
The maker of Sam Adams brews is expanding its popular lending and coaching program for food and beverage entrepreneurs -
Advice
Remind Customers Your Seasonal Business Opens Soon
Building awareness among customers is crucial for entrepreneurs preparing to reopen their businesses for the summer -
Profiles
Driver's Ed for Would-Be Food Truck Entrepreneurs
Manhattan restaurateur David Weber explains the mechanics, allure, and pains of managing mobile operations -
Policy
How Direct Sellers Dodged FTC Regulation
Amway, Herbalife, and others lobbied against rules protecting distributors -
Advice
Wring the Most Out of a Trade Show
First determine what you want to achieve while attending or exhibiting. Then plan exactly how you'll spend your time and use your resources -
Advice
Reimagine Your Company as an Upstart
You can't stand out unless you do something different—or differently—than your competitors. Identify a breakthrough idea, put it in place, and then tell your customers -
Profiles
The Letterpress Thrives in an iPad Age
A centuries-old technology catches on with entrepreneurs -
Profiles
Tapping Your Inner Gambler to Encourage Thrift
Save to play: A new website that encourages saving with prizes is partnering with credit unions across the U.S. -
Sales & Marketing
Corporate America to Small Biz: Sell to Us
A dozen big companies, including IBM, Citi, and Caterpillar, want to make it easier for small companies to compete for their business -
Policy
Washington State Tailors 'Social Purpose Corporation' to Sustainable Business
An impact investment firm plans to be among the first companies to adopt the new form
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A daily roundup of the most compelling stories about small business and entrepreneurship
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