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Your Small Business Questions, Answered
Send us your questions on challenges you face in your business. Journalist Karen E. Klein will interview experts and distill their insights into answers.
Recent
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Profiles
Vegepreneurs Set Their Sights Beyond Food
As their share of the population increases, vegetarians are starting nonfood businesses that cater to the concerns of their peers -
Marketing
Three Economic Scenarios Marketers Should Plan for Now
No one knows what the economy will look like next year. Preparing marketing strategy for different situations in advance will help thwart competitors -
Profiles
Because the Customer Is NOT Always Right!
That's the tagline of a new website that aims to aggregate information about deadbeats and give business owners a forum to vent -
Profiles
The Guy Behind the Asian Night Markets in Los Angeles
A Taiwanese-American entrepreneur is organizing nighttime street markets with ethnic food and retail vendors that attract thousands of nostalgic immigrants and foodies -
Advice
Sell More Online This Holiday Season
Experts are pushing small retailers to ready their websites now to capture more online sales during the holidays -
Advice
Big Data Can Make a Big Difference in Marketing
Even the smallest businesses are swimming in an ocean of proprietary data. How they analyze, interpret, and apply that information has significant implications -
Profiles
How Knock Out! Improved Underwear
Angela Newnam's D.C. startup specializes in odor- and moisture-eliminating undies -
Policy
Ex-U.S. Ambassador Helps Companies Break Into China
Small companies get access to China thanks to Frank Lavin's business, Export Now -
Advice
What Happens After Failure on Main Street
Failure can be a badge of honor among venture-capital-backed entrepreneurs in startup hot spots like Silicon Valley. For Main Street business owners, the perception is different -
Commentary
Obama's Pizza Stop Creates Least Helpful Yelp Profile Ever
An unsuspecting swing state business owner's review page becomes home to a political troll war -
Profiles
Can the Godless Market Evolve Beyond Bumper Stickers?
As millions of Americans identify as "convinced atheists," vendors and advocates see a "hungry" market for themed merchandise -
Marketing
Avon's 'Lipstick Evangelism' Shows Promise in Poverty Fight
New research about Avon's marketing operation in South Africa suggests that direct selling may provide a path from poverty for women in the developing world -
Profiles
Heating Up a New Category: Refrigerated Pet Food
Convincing retailers to let Freshpet install coolers in their stores to keep its fresh dog food from spoiling was an early hurdle -
Advice
Corporate Social Responsibility: Distinction or Distraction?
Showcasing the ways your company helps society is good marketing if they are aligned with your mission—and potentially damaging if they’re not -
Sales & Marketing
Can I Sell You an Underground Bunker?
Hundreds of entrepreneurs are hatching businesses to serve "preppers," from bunker-building to survival-skills training to dating services
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