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Your Small Business Questions, Answered
Send us your questions on challenges you face in your business. Journalist Karen E. Klein will interview experts and distill their insights into answers.
Recent
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Profiles
Beyond Webvan: MyWebGrocer Turns Supermarkets Virtual
Buying diapers? Don't forget baby food. Supermarkets leery of Amazon and Wal-Mart are feeding a Vermont software business that handles online ordering and virtual promotions -
Advice
Selling Banana Slicers (and More!) With Gag Reviews
For small companies with limited marketing budgets, earnestly promoting gag reviews and spoofs online can pay off big -
Policy
Lost in the Hedge Fund Scuffle Over Herbalife
Could a hedge fund titan’s crusade about the nutrition company convince the FTC to start regulating the multilevel marketing industry? -
Marketing
Ten Marketing Rules From Super Bowl Ads
Most small companies don't run campaigns on TV, let alone during the big game. They should still tune in to learn from the best -
Media & Marketing
Sales Moves Beyond Face-to-Face Deals, Onto the Web
Thanks to the expansion of online sales resources, the costs of sales are falling—and the ranks of salespeople rising -
Marketing
Does It Pay to Handle Advertising In-House?
More companies are managing their marketing themselves instead of hiring outside agencies. An advertising veteran offers advice on going it alone -
Profiles
No Sleep Till Christmas: Etsy Sellers' Haggard Holidays
Etsy's sales are setting records this holiday season, and that's keeping crafters up at night -
Advice
When a David Sues the Kardashians
A tiny California cosmetics maker is taking on the celebrity sisters' new makeup brand, alleging trademark infringement -
Advice
Small Business and Daily Deals: The Affair Is Over
A majority of small merchants are disenchanted with the online coupons -
Marketing
Betting on a Filthy Name to Bring Home the Bacon
The risk of offending or confusing prospective customers doesn't stop businesses like Sofa King Juicy Burger from using provocative names -
Profiles
Selling Peace of Mind to Sell More Used Stuff
A boomlet of so-called re-commerce sites is making used goods more attractive for buyers and sellers -
Marketing
Small Business Saturday Grows Up
An American Express invention, Small Business Saturday resonates with shoppers -
Marketing
The Branding of Black Friday
America's retail holiday owes its place in our culture to marketing and spin -
Profiles
When Designers Want Their Clothes 'Made in the USA'
New York startup Maker's Row is betting that fashion designers will use its directory to hire domestic manufacturers -
Marketing
Shrink the Divide Between Sales and Marketing
Customers are far too plugged-in to tolerate businesses that promise one reality and deliver another
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