Toolkit: Plan, Launch, and Build

Startup Capitalization Planning & Forecasting

Start-up Capitalization Planning and Forecasting is essential for any business start-up. Every new business start-up has expenses it must pay to get the business up and running. New businesses should research and plan for the viability of the business, identify the necessary expenses, and identify the source of funding to pay for necessary expenses. This template is ideal for small businesses or other entities that are recently formed and want to plan and forecast capitalization efforts.



Startup Capitalization Planning & Forecasting
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Start-up Capitalization Planning and Forecasting is essential for any business start-up.
Every new business start-up has expenses it must pay to get the business up and
running. New businesses should research and plan for the viability of the business,
identify the necessary expenses, and identify the source of funding to pay for necessary
expenses. This template is ideal for small businesses or other entities that are recently
formed and want to plan and forecast capitalization efforts.
Start-up Capitalization Planning & Forecasting:

Use this template as a tool to assist you in evaluating:
1. Research and plan for the viability of the business;
2. Identify what the necessary start-up expenses are for a successful outcome;
3. Identify from where the funding to pay for the necessary expenses will be coming and for how
    long the funding will be necessary.


Use this template as follows:
1. Date your template;
2. Mark each item with a “Yes” or “No” checkmark. If there is an item that is not applicable,
    note “N/A” for the item. Identify from where the funding to pay for the necessary expenses
    will be coming and for how long the funding will be necessary.
3. Go through the “No” checkmarks, and obtain the necessary information.
4. All items should be checked as “Yes” or “N/A” before proceeding with the start-up business.




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                          Start-up Capitalization - Planning Stage

                                                                      Yes          No
(In the planning stage, one needs to identify and address
key elements of the startup.)

1.   Is there a time frame for the company and/or project start-up    ______       ______

2.   Is this a viable startup that will produce continued revenues    ______       ______

3.   Have the products been identified                                ______       ______

4.   Have similar products and costs been identified                  ______       ______

5.   Have competitor businesses in your market area been identified   ______       ______

6.   Has all pertinent research been conducted                        ______       ______

7.   Is there a plan on how to acquire start-up funds                 ______       ______

8.   Have funding sources been identified                             ______       ______

9.   Has the product manufacturing process been identified            ______       ______

10. Have the raw material suppliers been identified                   ______       ______

11. Has the product distribution process been identified              ______       ______

12. Has the location of the production facility been identified       ______       ______

13. Will there be space available for future expansion                ______       ______

14. Start-up item, other ________________________                     ______       ______




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                         Start-up Capitalization - Forecasting Stage

                                                                            Yes           No
(In the forecasting stage, one needs to identify and address
key start-up costs.)

1.   Have start-up investors been contacted                               ______          ______

2.   Has investor commitment been determined                              ______          ______
     (Specify name and corresponding amount of investment under each type of investor.)

     1. Seed fund investors: ________________________________            $ ________________
     2. Personal loan investors:      __________________________         $ ________________
     3. Family-related investors:     __________________________         $ ________________
     4. Bank/Credit loans:      ________________________________         $ ________________
     5. Angel investors:        ________________________________         $ ________________
     6. Venture capital investors:    __________________________         $ ________________
     7. Other (specify):        ________________________________         $ ________________


3.   Have all start-up expenses been determined                           ______          ______
     (Specify corresponding amount for each expense category. Add expense types, as needed. A
     description of suppliers and/or unit costs may be added to each line item.)

     1. Raw materials:          ________________________________         $ ________________
     2. Equipment:              ________________________________         $ ________________

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