Toolkit: Plan, Launch, and Build

SEO Checklist Template

This template provides a checklist that determines the effectiveness of a company’s Search Engine Optimization (“SEO”) program. SEO is a vital process that maximizes a company’s exposure on the internet. This checklist analyzes the keywords of the website, keyword placement, internal links, off-page factors, user activity, gathering links, and much more. This template should be used by small businesses or other entities that want to determine the adequacy of their SEO program.



SEO Checklist Template
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This template provides a checklist that determines the effectiveness of a company’s
Search Engine Optimization (“SEO”) program. SEO is a vital process that maximizes a
company’s exposure on the internet. This checklist analyzes the keywords of the
website, keyword placement, internal links, off-page factors, user activity, gathering
links, and much more. This template should be used by small businesses or other
entities that want to determine the adequacy of their SEO program.
(Instructions: There are more than 100 factors that a search engine uses to rank website page relevancy
during a search result (SERP).

Out of these, the most popular speculations are listed below. As the algorithms of these search engines
are continuously evolving, one of the most important tasks for maintaining search engine optimization is
continued maintenance. The golden rule in SEO is: “What may help you today may hurt you tomorrow.”)

                                YOUR SITE SEO Checklist



S.#    Activity                              Select    Activity Owner                 Date
                                             (? / X)
       Keywords

           a) Keywords Selected

           b) Keywords Prioritized

       Domain Name / Filename

           a) Domain Registration

           b) Keyword in Domain Name

           c) Keyword in Filename

           d) Length of Website Address

       Keyword Placement

           a) Keyword in title tag
              <title></title>

           b) Keyword in Description
              Meta Tag

           c) Keyword in Keyword Meta
              Tag

           d) Keywords in Content

           e) H1, H2, & H3 (Heading)

           f) Keyword Font Styles


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       Internal Links

           a) Keyword in Links to
              Internal Site Pages

           b) Valid Internal Links

           c) Efficient Linking

       External / Outgoing Links

           a) Quality Links Established

           b) Links Inspected

           c) Title & Description Created

           d) Number of Links on a Page
              Limited

       Incoming Links (Backlinks)

           a) Quality of Referrer

           b) Trend of Link Popularity

           c) Anchor Text

           d) Age of Link

           e) Number of Outgoing Links
              on a Referrer Page

           f) Position of Link

           g) Trusted Websites

           h) Java Script / Flash Links

       On-Page Factors

           a) Home Page

           b) Over Optimization

           c) Getting Reported

           d) File Size


© Copyright 2013 Docstoc Inc.               3
           e) Freshness of Pages

           f) Frequency of Updates

           g) Site Age

           h) Dynamic Pages

           i)   Text Inside Images

           j)   Excess JavaScript

           k) Inline Frames & Frames

           l)   Hidden Links / Texts

           m) Cloaking

           n) Duplicate Content

           o) Understandable Content

       Off-Page Factors

           a) Traffic Buying / Link
              Schemes

           b) Minimum one Back Link

           c) Buying Links

           d) Server IP Address

           e) Links from Bad Websites

           f) Server Reliability & Uptime

       User Activity

           a) Search Engine Traffic

           b) Click-Through Rate (CTR)

           c) Time Spent on Page

           d) Monitoring Bookmarks

           e) Leaving the Website

Documents are provided by DocStoc and are not a product of Businessweek editorial

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