Recent
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Advice
Common Sense and Cold Water for a Frustrated Inventor
Finding distribution means convincing the right people of your product's sales potential. Avoid making claims you can't back up
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Advice
Pushing Employers to Offer Better Retirement Plans
Starting this summer, business owners need to prepare for a new federal rule meant to protect employees from high fees and expenses
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Advice
Are You Buying a Job or a Profitable Business?
Find out if the owner was compensated and what's prompting her to sell. Then get an accountant to help you go through the company's books
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Advice
How 'Diversity Fatigue' Undermines Business Growth
Companies with diverse leadership teams do better financially. Failing to hire individuals with different backgrounds and perspectives limits your prospects
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Advice
When Should Domain Names Match Company Names?
For businesses selling to other businesses, it doesn't much matter. Even most ventures targeting consumers shouldn't sweat it in their early days
Read
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Advice
Integrated Marketing: If You Knew It, You'd Do It
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
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Advice
Pushing Employers to Offer Better Retirement Plans
Starting this summer, business owners need to prepare for a new federal rule meant to protect employees from high fees and expenses
-
Advice
Common Sense and Cold Water for a Frustrated Inventor
Finding distribution means convincing the right people of your product's sales potential. Avoid making claims you can't back up
-
Advice
How 'Diversity Fatigue' Undermines Business Growth
Companies with diverse leadership teams do better financially. Failing to hire individuals with different backgrounds and perspectives limits your prospects
-
Advice
Are You Buying a Job or a Profitable Business?
Find out if the owner was compensated and what's prompting her to sell. Then get an accountant to help you go through the company's books
-
Advice
When Should Domain Names Match Company Names?
For businesses selling to other businesses, it doesn't much matter. Even most ventures targeting consumers shouldn't sweat it in their early days
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Advice
Family Businesses Should Plan Now for Rising Gift Tax
With a tax break expiring next year, should family business owners speed up transferring ownership to the kids?
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Advice
When to Quit Your Job and Start a Business
One camp recommends easing in gradually. The other says a strong commitment is crucial from the start
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Advice
Paying Yourself When You Start a Business
To avoid cash-flow problems and hassles with the IRS, understand the implications of taking money from your business for personal use
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Advice
Grateful Dead Smiles and Aerosmith Testimonials: A Manufacturer's YouTube Strategy
Guitar effects-pedal maker Pigtronix has built an effective marketing strategy around YouTube videos that cost it next to nothing -
Advice
Mapping the Summer Camp Business
The promise of healthy margins (and fresh air) hold obvious appeal. Just know that buying an existing camp or establishing a new one is pricey and time-consuming
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Small Business
Taking Stock of Yelp's Ad Sales
As Yelp's IPO nears, the review site is counting on local businesses to buy pricey advertising. Gauging its effectiveness isn't easy
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Advice
Why Entrepreneurship Is Declining
Americans are still starting new ventures at a higher rate than before the recession, but fewer are hiring
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Advice
Great Product. Now, How to Sell It?
Getting a new product from the factory to store shelves can be a minefield for entrepreneurs
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Advice
Protect Your Company's Website From Malware
While most business owners are aware of computer viruses, they're less likely to guard against malicious software installed surreptitiously on their websites
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Advice
How to Protect Your Company's Data
Most small businesses do not adequately plan for data loss. Experts offer advice on putting a system in place
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Advice
'People Problems' Sink Most Startups
Most early stage business failures stem from founders not communicating, says Noam Wasserman, who says it's crucial to understand motivations and agree on responsibilities and equity at the start
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Advice
Breaking Into the Energy Drink Business
First, determine how to raise the $100,000 you'll likely need to launch your product. Then evaluate whether to hire a consultant or go it alone
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Smart Answers
How Small Retailers Get Big Brands to Trust Them
Persuading household names to let independent shops sell their products means meeting requirements, from promising good placement to sharing financial information -
Advice
More Reasons Not to Spy on Potential Hires
Common sense (and the potential for legal trouble) should dissuade employers from forcing job applicants to divulge their Facebook passwords
Shared
-
Advice
Integrated Marketing: If You Knew It, You'd Do It
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
-
Advice
How 'Diversity Fatigue' Undermines Business Growth
Companies with diverse leadership teams do better financially. Failing to hire individuals with different backgrounds and perspectives limits your prospects
-
Advice
When Should Domain Names Match Company Names?
For businesses selling to other businesses, it doesn't much matter. Even most ventures targeting consumers shouldn't sweat it in their early days
-
Advice
Pushing Employers to Offer Better Retirement Plans
Starting this summer, business owners need to prepare for a new federal rule meant to protect employees from high fees and expenses
-
Advice
Are You Buying a Job or a Profitable Business?
Find out if the owner was compensated and what's prompting her to sell. Then get an accountant to help you go through the company's books
-
Advice
Protect Your Company's Website From Malware
While most business owners are aware of computer viruses, they're less likely to guard against malicious software installed surreptitiously on their websites
-
Advice
When to Quit Your Job and Start a Business
One camp recommends easing in gradually. The other says a strong commitment is crucial from the start
-
Advice
Why Entrepreneurship Is Declining
Americans are still starting new ventures at a higher rate than before the recession, but fewer are hiring
-
Advice
Grateful Dead Smiles and Aerosmith Testimonials: A Manufacturer's YouTube Strategy
Guitar effects-pedal maker Pigtronix has built an effective marketing strategy around YouTube videos that cost it next to nothing -
Advice
Common Sense and Cold Water for a Frustrated Inventor
Finding distribution means convincing the right people of your product's sales potential. Avoid making claims you can't back up
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