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    <title>BusinessWeek -- Transforming Business</title>
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    <description>Transforming Business features executives, creatives, academics, and experts discussing new strategies for innovation and design in business</description>
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    <itunes:summary>The Transforming Business podcast series features executives from the worlds of design, branding, architecture, gaming, and more, who discuss strategies for innovation and growth. BusinessWeek's Innovation and Design team members learn about fresh directions global corporations are taking.</itunes:summary>
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    <copyright>Copyright 2009, Bloomberg L.P.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
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      <title>What Makes a Winner</title>
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      <description>As part of BusinessWeek's package on the Most Innovative Companies, Jim Andrew of Boston Consulting Group highlights crucial findings about innovation in BCG's global executive survey</description>
      <pubDate>Fri, 10 Apr 2009 17:35:16 -0400</pubDate>
      <itunes:duration>9:49</itunes:duration>
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      <title>Chris Bangle's Final Days</title>
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      <description>Chris Bangle, BMW's chief designer since 1992, reflects on the changes he brought to the high-performing German automaker, major shifts in the global auto industry, and their potential impact on car design.</description>
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      <title>IDEA 2008: Judging the Winners</title>
      <itunes:subtitle>How IDEA's jury picks winning designs</itunes:subtitle>
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      <description>The chair of the panel that judged this year's IDEA talks about which products generated the most debate, how judges mediate disagreements, and what makes a winning design</description>
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