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    <title>BusinessWeek -- Savvy Selling</title>
    <link>http://www.businessweek.com</link>
    <description>Every Friday "Savvy Selling" columnist Michelle Nichols answers questions submitted by readers looking for advice on ways to sell more effectively. Nichols enlists the help of her far-flung network of gurus &amp;amp; sales experts to offer immediate solutions</description>
    <itunes:subtitle>Tips on Improving Sales Performance</itunes:subtitle>
    <itunes:author>BusinessWeek</itunes:author>
    <itunes:category text="Business">
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    <itunes:keywords>Sales Strategy, Sales Organization, Sales force, Small Business, Sales advice</itunes:keywords>
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    <itunes:summary>Every Friday the SmallBiz channel's "Savvy Selling" columnist Michelle Nichols answers questions submitted by readers who are looking for advice on ways to sell more effectively. Nichols will enlist the help of her far-flung network of motivational gurus and sales experts to offer readers immediate solutions to selling dilemmas as well as long-term strategies they can use to improve their sales figures and reach their selling goals.</itunes:summary>
    <language>en-us</language>
    <copyright>Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
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      <title>Four Key Skills for Salespeople</title>
      <itunes:subtitle>How to improve your ability to sell</itunes:subtitle>
      <itunes:author>Don Mardak</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_09_28_07.htm</link>
      <description>Veteran sales trainer Jim Jacobus discusses the four essential characteristics salespeople need to improve their selling skills and explains how to develop them. With Michelle Nichols, Savvy Selling columnist and podcast host</description>
      <pubDate>Fri, 28 Sep 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:41</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Jim Jacobus</itunes:keywords>
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      <title>Using Barter to Sell More</title>
      <itunes:subtitle>How to attract new customers, turn excess inventory into sales, and maintain profit margins</itunes:subtitle>
      <itunes:author>Don Mardak</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_09_21_07.htm</link>
      <description>Don Mardak discusses with Michelle Nichols, Savvy Selling columnist and podcast host, how using a barter exchange can help companies grow their sales</description>
      <pubDate>Fri, 21 Sep 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:42</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Don Mardak, International Monetary Systems, barter exchange</itunes:keywords>
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      <title>Building a Sales Support System</title>
      <itunes:subtitle>How to motivate yourself and others when faced with challenges on a sales call</itunes:subtitle>
      <itunes:author>Ruben Gonzalez</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_09_14_07.htm</link>
      <description>Motivational speaker Ruben Gonzalez talks with Michelle Nichols, Savvy Selling columnist and podcast host, about how the skills he learned in the Olympics apply to sales</description>
      <pubDate>Fri, 14 Sep 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:25</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Ruben Gonzalez, motivation</itunes:keywords>
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      <title>Selling with Jigsaw and LinkedIn</title>
      <itunes:subtitle>How to use online tools to help you sell more</itunes:subtitle>
      <itunes:author>Jim Fowler and Scott Allen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_09_07_07.htm</link>
      <description>Jigsaw CEO and co-founder Jim Fowler and Scott Allen, co-author of "The Virtual Handshake: Opening Doors and Closing Deals Online," talk to Savvy Selling columnist and podcast host Michelle Nichols about using Jigsaw and LinkedIn for selling</description>
      <pubDate>Fri, 07 Sep 2007 00:00:00 -0400</pubDate>
      <itunes:duration>13:51</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Jim Fowler, Scott Allen, Jigsaw, LinkedIn</itunes:keywords>
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      <title>How to Renegotiate</title>
      <itunes:subtitle>A new approach to the age-old game</itunes:subtitle>
      <itunes:author>Marc Freeman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_08_31_07.htm</link>
      <description>Consultant and author Marc Freeman talks with Michelle Nichols, Savvy Selling columnist and podcast host, about his five principles for successful renegotiating</description>
      <pubDate>Fri, 31 Aug 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:14</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, negotiate, negotiation, renegotiate, Marc Freeman, Marc Freeman and Associates</itunes:keywords>
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      <title>Taking More Action When Selling</title>
      <itunes:subtitle>Jeb Blount Offers Five Strategies to Increase Sales Success</itunes:subtitle>
      <itunes:author>Jeb Blount</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_08_24_07.htm</link>
      <description>Jeb Blount, author of "PowerPrinciples" and founder of the sales training firm Sales Gravy, discusses strategies with Michelle Nichols, Savvy Selling columnist and podcast host, to help salespeople get started, set goals, and overcome fears</description>
      <pubDate>Fri, 24 Aug 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:49</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Jeb Blount, sales training firm Sales Gravy, PowerPrinciples</itunes:keywords>
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      <title>Customer Relationship Management software</title>
      <itunes:subtitle>10 Critical Mistakes Salespeople Make with CRM</itunes:subtitle>
      <itunes:author>Susan Clark</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_08_17_07.htm</link>
      <description>Susan Clark tells Michelle Nichols, Savvy Selling columnist and podcast host, about the 10 critical mistakes salespeople make with CRM (Customer Relationship Management software)</description>
      <pubDate>Fri, 17 Aug 2007 00:00:00 -0400</pubDate>
      <itunes:duration>17:55</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, ACT!, CRM, customer relationship software, Salesforce.com, Houston, Texas, Cornerstone Solutions</itunes:keywords>
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      <title>Selling with Technology</title>
      <itunes:subtitle>Marketing Coach Terry Brock</itunes:subtitle>
      <itunes:author>Terry Brock</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_08_10_07.htm</link>
      <description>Focus on relationships, not technology, but be aware of the role gadgets and other platforms can play. That's the message for salespeople from marketing coach Terry Brock, president of Orlando.s Achievement Systems, in his interview with BW Savvy Selling columnist Michelle Nichols</description>
      <pubDate>Fri, 10 Aug 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:08</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Terry Brock, Achievement Systems based in Orlando, Florida, technology, relationship selling</itunes:keywords>
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      <title>Creating More Value for Customers</title>
      <itunes:subtitle>Author Mark Sanborn on Increasing Sales and Referrals </itunes:subtitle>
      <itunes:author>Sue Burnett</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_08_03_07.htm</link>
      <description>Mark Sanborn, author of bestseller, The Fred Factor, chats with Michelle Nichols, Savvy Selling columnist and podcast host, about interactions salespeople have with their customers. He offers ideas on creating more value for customers to increase sales and referrals</description>
      <pubDate>Fri, 03 Aug 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:42</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Mark Sanborn, The Fred Factor, Sanborn &amp; Associates, referrals</itunes:keywords>
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      <title>The Leader.s Role in Selling</title>
      <itunes:subtitle>How the Founder and President of Burnett Staffing Specialists Helps Drive Sales</itunes:subtitle>
      <itunes:author>Sue Burnett</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_07_27_07.htm</link>
      <description>The founder of Burnett Staffing Specialists explains how her roles as deal closer, cheerleader, industry leader, award winner, and community member helped contribute to her company.s sales success</description>
      <pubDate>Fri, 27 Jul 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:46</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Burnett Staffing Specialists</itunes:keywords>
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      <title>Showing Off When Selling</title>
      <itunes:subtitle>Joe Calloway On Why Having Fun Benefits Customers</itunes:subtitle>
      <itunes:author>Joe Calloway</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_07_20_07.htm</link>
      <description>Author Joe Calloway talks with Michelle Nichols, Savvy Selling columnist and podcast host, about why having fun and "showing off" on the job is good for customers</description>
      <pubDate>Fri, 20 Jul 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:56</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Joe Calloway, showing off, customers</itunes:keywords>
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      <title>Turning the Sales Funnel Upside Down</title>
      <itunes:subtitle>Ron Hubsher Recommends Carefully Cultivating a Small Group of Clients</itunes:subtitle>
      <itunes:author>Ron Hubsher</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_07_13_07.htm</link>
      <description>Ron Hubsher talks with Michelle Nichols, Savvy Selling columnist and podcast host, about why the traditional "sales funnel" concept should be turned upside down so salespeople have the time and resources to spend with prospective customers who are more likely to buy</description>
      <pubDate>Fri, 13 Jul 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:43</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Ron Hubsher, Sales Optimization Group, New York City, sales funnel, sales pipeline, target customers, clients</itunes:keywords>
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      <title>Time to Stop Cold Calling</title>
      <itunes:subtitle>Create a Business Based Entirely on Referrals</itunes:subtitle>
      <itunes:author>Joanne Black</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_07_06_07.htm</link>
      <description>Author and sales consultant Joanne Black talks with Savvy Selling columnist and podcast host Michelle Nichols about strategies for creating a referral-based business</description>
      <pubDate>Fri, 06 Jul 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:39</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, referrals, Joanne Black, cold calling, cold calls, objections</itunes:keywords>
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      <title>Using What You Know About Baseball to Sell More</title>
      <itunes:subtitle>Sales trainer and author Dave Kurlan explains how the sport can apply to selling</itunes:subtitle>
      <itunes:author>Dave Kurlan</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_06_29_07.htm</link>
      <description>Sales trainer and author Dave Kurlan talks with Savvy Selling columnist and podcast host Michelle Nichols about using what you know about baseball to sell more</description>
      <pubDate>Fri, 29 Jun 2007 00:00:00 -0400</pubDate>
      <itunes:duration>15:46</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Objective Management Group, Dave Kurlan, Baseline Selling</itunes:keywords>
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      <title>Giving Sales Presentations that Work</title>
      <itunes:subtitle>From Show and Tell to Show and Sell</itunes:subtitle>
      <itunes:author>Terri Sjodin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_06_22_07.htm</link>
      <description>Sales trainer and author Terri Sjodin shares strategies with Savvy Selling columnist and podcast host Michelle Nichols to improve sales presentations and close more deals</description>
      <pubDate>Fri, 22 Jun 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:31</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, money, ROI, persuasion, costs, closing</itunes:keywords>
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      <title>Talking About Costs to Close the Sale</title>
      <itunes:subtitle>How Salespeople Can Bring Up the Subject of Money with Clients</itunes:subtitle>
      <itunes:author>Jeffrey Fox</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_06_15_07.htm</link>
      <description>Sales consultant and author Jeff Thull shares strategies with Savvy Selling columnist and podcast host Michelle Nichols on how to talk persuasively about costs with customers to help close the sale</description>
      <pubDate>Fri, 15 Jun 2007 00:00:00 -0400</pubDate>
      <itunes:duration>15:07</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, money, ROI, persuasion, costs, closing</itunes:keywords>
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      <title>Bringing in New Customers and Clients</title>
      <itunes:subtitle>How to incorporate rainmaking strategies into your sales routine</itunes:subtitle>
      <itunes:author>Jeffrey Fox</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_06_08_07.htm</link>
      <description>Author Jeffrey Fox discusses 10 tips for bringing in and keeping new customers and clients with Savvy Selling columnist Michelle Nichols</description>
      <pubDate>Fri, 08 Jun 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:02</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, new business, rainmaker, Jeffrey Fox, Fox and Company</itunes:keywords>
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      <title>Increasing a Salesperson.s Appeal</title>
      <itunes:subtitle>How to develop charisma and use it during the sales process</itunes:subtitle>
      <itunes:author>Dr. Tony Alessandra</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_06_01_07.htm</link>
      <description>Dr. Tony Alessandra says a salesperson's charisma is more important today than ever as customers become more image conscious. He talks with Savvy Selling columnist and podcast host Michelle Nichols about how to develop charisma and use it during sales </description>
      <pubDate>Fri, 01 Jun 2007 00:00:00 -0400</pubDate>
      <itunes:duration>15:20</itunes:duration>
      <itunes:keywords>sales, selling, small business, Savvy Selling, Michelle Nichols, Tony Alessandra, charisma</itunes:keywords>
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      <title>Using Golf to Increase Sales</title>
      <itunes:subtitle>Why Golfing with Customers or Prospects Can Have a Significant ROI</itunes:subtitle>
      <itunes:author>Laura Posey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_05_25_07.htm</link>
      <description>Sales trainer and consultant Laura Posey explains why spending time on the golf course with customers or prospects can have a significant return on investment</description>
      <pubDate>Fri, 25 May 2007 00:00:00 -0400</pubDate>
      <itunes:duration>15:50</itunes:duration>
      <itunes:keywords>small business, Savvy Selling, sales, selling, small business, Michelle Nichols, Laura Posey, golf, women in golf, business golf</itunes:keywords>
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      <title>Lessons from a Sales Contest Winner</title>
      <itunes:subtitle>Why preparation, hustle, and being open to coaching are keys to sales success</itunes:subtitle>
      <itunes:author>Nate Scholz and Jack Calabrese</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_05_18_07.htm</link>
      <description>Nate Scholz, winner of the 2007 National Collegiate Sales Competition, and Jack Calabrese, director of hiring and training at Liberty Mutual, discuss the key traits for sales success with Savvy Selling columnist Michelle Nichols</description>
      <pubDate>Fri, 18 May 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:51</itunes:duration>
      <itunes:keywords>Savvy Selling, sales, selling, small business, National Collegiate Sales Competition, Kennesaw, Liberty Mutual, Michelle Nichols, Washington State University</itunes:keywords>
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      <title>Deal Breaker or No Big Deal?</title>
      <itunes:subtitle>How to read sales prospects</itunes:subtitle>
      <itunes:author>Mark Hunter</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_05_11_07.htm</link>
      <description>Mark Hunter, president of Omaha-based sales consulting firm The Sales Hunter, shares with Savvy Selling columnist Michelle Nichols his strategies on how to distinguish between a prospective customer's minor concerns vs. major deal breakers</description>
      <pubDate>Fri, 11 May 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:11</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, small business, sales, selling, Mark Hunter, The Sales Hunter, close the sale, closing, revenues</itunes:keywords>
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      <title>Selling on YouTube</title>
      <itunes:subtitle>Tips and Strategies for Using the Site to Sell More</itunes:subtitle>
      <itunes:author>Eli Davidson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_05_04_07.htm</link>
      <description>Author Eli Davidson shares strategies with Savvy Selling columnist and podcast host Michelle Nichols on using YouTube as a sales tool</description>
      <pubDate>Fri, 04 May 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:01</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, YouTube, Eli Davidson</itunes:keywords>
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    <item>
      <title>Setting Prices</title>
      <itunes:subtitle>How to Set and "Sell" Your Prices</itunes:subtitle>
      <itunes:author>Jon Manning</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_04_27_07.htm</link>
      <description>Jon Manning, founder of Australia.s Sans Prix pricing consultancy, shares strategies with Savvy Selling columnist and podcast host Michelle Nichols on how to set prices and convince your customers to accept them</description>
      <pubDate>Fri, 27 Apr 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:23</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Jon Manning, setting prices, Sans Prix</itunes:keywords>
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    <item>
      <title>Developing Relationships with Longtime Customers</title>
      <itunes:subtitle>John Jantsch on Increasing Repeat Sales</itunes:subtitle>
      <itunes:author>John Jantsch</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_04_20_07.htm</link>
      <description>Michelle Nichols, BW.com Savvy Selling columnist talks to John Jantsch, author of "Duct Tape Marketing" about strategies to increase repeat sales</description>
      <pubDate>Fri, 20 Apr 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:55</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, John Jantsch, Duct Tape Marketing, repeat sales</itunes:keywords>
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    <item>
      <title>Selling to Multimillionaires</title>
      <itunes:subtitle>How to Sell to High Net-Worth Clients</itunes:subtitle>
      <itunes:author>Nadine Wong</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_04_13_07.htm</link>
      <description>Nadine Wong, an executive director with Morgan Stanley.s Private Wealth Management division, offers strategies for selling to high net-worth clients</description>
      <pubDate>Fri, 13 Apr 2007 00:00:00 -0400</pubDate>
      <itunes:duration>15:33</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Nadine Wong, Morgan Stanley.s Private Wealth Management division, high net-worth clients, multimillionaires</itunes:keywords>
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    <item>
      <title>The Secrets to Cold Calling</title>
      <itunes:subtitle>Strategies for more effective sales prospecting</itunes:subtitle>
      <itunes:author>Warren Greshes</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_04_06_07.htm</link>
      <description>Warren Greshes, motivational speaker and author of "The Best Damn Sales Book Ever," shares strategies for more effective sales prospecting with Michelle Nichols, BW.com Savvy Selling columnist and podcast host. Greshes also offers a story of how one man sold a $100 million life insurance policy through cold calling</description>
      <pubDate>Fri, 06 Apr 2007 00:00:00 -0400</pubDate>
      <itunes:duration>17:20</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Warren Greshes, The Best Damn Sales Book Ever, cold calling, prospecting, Speaking Success</itunes:keywords>
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    <item>
      <title>Ethics for Salespeople</title>
      <itunes:subtitle>Selling strategies that are both ethical and successful</itunes:subtitle>
      <itunes:author>Frank C. Bucaro</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_03_30_07.htm</link>
      <description>Savvy Selling Columnist Michelle Nichols asks veteran business ethics consultant Frank C. Bucaro for his strategies to achieve success while maintaining integrity</description>
      <pubDate>Fri, 30 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>16:48</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, ethics, Frank C. Bucaro &amp; Associates, Inc.</itunes:keywords>
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    <item>
      <title>Giving More Money to the Sales Side</title>
      <itunes:subtitle>Spending Less on Marketing and More on Sales</itunes:subtitle>
      <itunes:author>Maureen Blandford</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_03_23_07.htm</link>
      <description>Maureen Blandford, founder of the Mind Time Group in Dayton, Ohio, speaks with Michelle Nichols, Savvy Selling columnist and podcast host, on reasons why business-to-business organizations should spend less on marketing and more on sales to increase revenues</description>
      <pubDate>Fri, 23 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:51</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Maureen Blandford, Mind Time Group in Dayton, OH</itunes:keywords>
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    <item>
      <title>Sell It with a Story</title>
      <itunes:subtitle>Stories that Build Connections with Customers</itunes:subtitle>
      <itunes:author>Doug Stevenson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_03_16_07.htm</link>
      <description>Doug Stevenson, president of Story Theater International, offers Savvy Selling columnist and podcast host Michelle Nichols his strategies on using storytelling to make more sales</description>
      <pubDate>Fri, 16 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>17:56</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Doug Stevenson, Story Theater International, storytelling</itunes:keywords>
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    </item>
    <item>
      <title>Selling to the Federal Government</title>
      <itunes:subtitle>Do.s and don.ts for salespeople who want to sell to the government</itunes:subtitle>
      <itunes:author>Gloria Berthold</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_03_08_07.htm</link>
      <description>Gloria Berthold, founder of Targetgov.com, shares her insights with Savvy Selling columnist and podcast host Michelle Nichols on how to sell to the federal government</description>
      <pubDate>Thu, 08 Mar 2007 23:00:00 -0500</pubDate>
      <itunes:duration>14:41</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Gloria Berthold, selling to the federal government, targetgov.com</itunes:keywords>
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    <item>
      <title>Promoting Teamwork and Sales</title>
      <itunes:subtitle>Building a Stronger Team and Increasing Sales</itunes:subtitle>
      <itunes:author>Rob Waldman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_03_01_07.htm</link>
      <description>Rob "Waldo" Waldman, a former Air Force fighter pilot, offers Savvy Selling columnist and podcast host, Michelle Nichols, his strategies for promoting teamwork and selling more</description>
      <pubDate>Thu, 01 Mar 2007 23:00:00 -0500</pubDate>
      <itunes:duration>15:08</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, selling, Rob "Waldo" Waldman, The Patriot Group, teamwork</itunes:keywords>
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    <item>
      <title>When to Talk About Price</title>
      <itunes:subtitle>Getting past concerns about price when selling</itunes:subtitle>
      <itunes:author>Robin Adams</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_02_22_07.htm</link>
      <description>Yi Ming Executive Coaching's Robin Adams tells Savvy Selling columnist Michelle Nichols how to get past concerns about price during the sales process</description>
      <pubDate>Thu, 22 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>15:34</itunes:duration>
      <itunes:keywords>Michelle Nichols, Savvy Selling, sales, Yi Ming Executive Coaching, Robin Adams, negotiating, pricing</itunes:keywords>
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    <item>
      <title>How Hal Becker Lands Sales</title>
      <itunes:subtitle>Twelve Questions That Can Help You Sell More</itunes:subtitle>
      <itunes:author>Hal Becker</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_02_15_07.htm</link>
      <description>Hal Becker, the author of Can I Have 5 Minutes of Your Time? tells Savvy Selling columnist and podcast host Michelle Nichols how 12 questions can help you sell more</description>
      <pubDate>Thu, 15 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>16:12</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Hal Becker Can I Have 5 Minutes of Your Time?</itunes:keywords>
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    <item>
      <title>An "Irritational" Speaker on How to Sell More</title>
      <itunes:subtitle>Larry Winget.s Outrageous Selling Advice</itunes:subtitle>
      <itunes:author>Larry Winget</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_02_08_07.htm</link>
      <description>Larry Winget, the host of the A&amp;E reality show Big Spender and author of It's Called WORK for a Reason: Your Success is Your Own Damn Fault, shares his outrageous selling principles</description>
      <pubDate>Thu, 08 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>12:58</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Susan RoAne How to Work a Room The Ultimate Guide to Savvy Socializing in Person and Online networking</itunes:keywords>
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    <item>
      <title>Networking for Sellers</title>
      <itunes:subtitle>A Master Networker Offers Selling Strategies</itunes:subtitle>
      <itunes:author>Susan RoAne</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_02_01_07.htm</link>
      <description>Susan RoAne, author of How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online, shares her insights with Savvy Selling columnist Michelle Nichols on using networking and social events to increase sales</description>
      <pubDate>Thu, 01 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>15:38</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Susan RoAne How to Work a Room The Ultimate Guide to Savvy Socializing in Person and Online networking</itunes:keywords>
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    <item>
      <title>Selling to Executives</title>
      <itunes:subtitle>The Science Behind Selling to the Top Brass</itunes:subtitle>
      <itunes:author>Anthony Parinello</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_01_25_07.htm</link>
      <description>Anthony Parinello, author of best-seller "Getting to VITO (The Very Important Top Officer)," talks with Savvy Selling columnist Michelle Nichols about what.s different about selling to VITOs, how to get through to them, and how they like to be sold</description>
      <pubDate>Thu, 25 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>15:09</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Getting to VITO The Very Important Top Officer Anthony Parinello top executives VITO Selling</itunes:keywords>
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    </item>
    <item>
      <title>Negotiation 101</title>
      <itunes:subtitle>How to Negotiate</itunes:subtitle>
      <itunes:author>Ed Brodow</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_01_18_07.htm</link>
      <description>Ed Brodow, author of "Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals," talks with Savvy Selling columnist Michelle Nichols about 10 basic negotiating strategies to help salespeople sell more and at better profits</description>
      <pubDate>Thu, 18 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>14:10</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Ed Brodow Negotiation Boot Camp How to Resolve Conflict Satisfy Customers and Make Better Deals Ed Brodow Seminars</itunes:keywords>
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    <item>
      <title>Selling Across Cultures</title>
      <itunes:subtitle>Strategies for Immigrants Selling in the U.S.</itunes:subtitle>
      <itunes:author>Pradeep Anand</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_12_28_06.htm</link>
      <description>Pradeep Anand, an author and president of the marketing consultancy Seeta Resources, says success in sales comes from establishing trust with prospective clients. Here he shares advice for immigrant salespeople unfamiliar with the U.S. market with BW Savvy Selling columnist Michelle Nichols</description>
      <pubDate>Thu, 28 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>12:46</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Miller Heiman Daid Pearson cross-selling upselling</itunes:keywords>
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    </item>
    <item>
      <title>Smart Sales Strategies</title>
      <itunes:subtitle>Cross-selling and Upselling: A How-to</itunes:subtitle>
      <itunes:author>David Pearson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_12_21_06.htm</link>
      <description>David Pearson, vice-president of channel operations at Miller-Heiman, the world's largest sales-performance consulting and training firm, shares strategies on how to use cross-selling and up-selling to increase revenue with BW Savvy Selling columnist Michelle Nichols</description>
      <pubDate>Thu, 21 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:47</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Miller Heiman Daid Pearson cross-selling upselling</itunes:keywords>
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    </item>
    <item>
      <title>Reaching for Revenue</title>
      <itunes:subtitle>Selling to Generations X and Y</itunes:subtitle>
      <itunes:author>Lisa Johnson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_12_14_06.htm</link>
      <description>Lisa Johnson, author of the book Mind Your X's and Y's and CEO of consumer consulting firm the Reach Group, talks with BW Savvy Selling columnist Michelle Nichols about how to sell more effectively to consumers ages 18 to 40</description>
      <pubDate>Thu, 14 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:21</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales the Reach Group consulting firm Generations X Y selling to young people Mind Your</itunes:keywords>
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    <item>
      <title>Tillman Explains It All</title>
      <itunes:subtitle>Selling in the Red Zone</itunes:subtitle>
      <itunes:author>Spencer Tillman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_12_07_06.htm</link>
      <description>Former professional football player and sports broadcaster Spencer Tillman is now an author and motivational speaker. In an interview with BW's Michelle Nichols, he discusses three strategies to selling successfully when the pressure is on</description>
      <pubDate>Thu, 07 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>12:45</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Scoring in the Red Zone pressure selling strategy</itunes:keywords>
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    <item>
      <title>When Deals Go Bad</title>
      <itunes:subtitle>Sales Coach Dan Seidman</itunes:subtitle>
      <itunes:author>Dan Seidman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_11_30_06.htm</link>
      <description>Sales coach and author Dan Seidman has collected more than 600 sales horror stories and published 50 of them in the book Sales Autopsy. Here, he talks with Savvy Selling columnist and podcast host Michelle Nichols about closing a deal after disaster strikes</description>
      <pubDate>Thu, 30 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>10:50</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Dan Seidman Sales Autopsy sales disasters</itunes:keywords>
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    <item>
      <title>Selling to Giants</title>
      <itunes:subtitle>Selling to Big Companies</itunes:subtitle>
      <itunes:author>Jill Konrath</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_11_23_06.htm</link>
      <description>Jill Konrath, the founder and chief sales officer of a consulting firm that specializes in helping small businesses sell to big corporations, and author of "Selling to Big Companies," shares her secrets on how to crack open and sell to large accounts</description>
      <pubDate>Thu, 23 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:42</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales Jill Konrath Selling to Big Companies selling strategies</itunes:keywords>
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    </item>
    <item>
      <title>Relationship Selling</title>
      <itunes:subtitle>The Keys to Relationship Selling</itunes:subtitle>
      <itunes:author>Jim Cathcart</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_11_16_06.htm</link>
      <description>So what's more important -- the relationship with the client or prospect, or the sale? Jim Cathcart, author of "Relationship Selling," explains what that concept really means and discusses techniques that salespeople can apply to reach the top 1% of their field</description>
      <pubDate>Thu, 16 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>15:33</itunes:duration>
      <itunes:keywords>Michelle Nichols Savvy Selling sales relationship selling Jim Cathcart</itunes:keywords>
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    <item>
      <title>Sales Guru Zig Ziglar</title>
      <itunes:subtitle>Zig Ziglar discusses his keys to selling</itunes:subtitle>
      <itunes:author>Zig Ziglar</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/savvy_selling/savvy_selling_11_09_06.htm</link>
      <description>"Master motivator" Zig Ziglar discusses his philosophy on selling. "You can have everything in life you want, if you will just help enough other people get what they want." He explains how to incorporate this idea into your daily sales tactics</description>
      <pubDate>Thu, 09 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:55</itunes:duration>
      <itunes:keywords>Savvy Selling Michelle Nichols selling Zig Ziglar integrity author entrepreneur motivational speaker</itunes:keywords>
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