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		<title>BusinessWeek - The Cutting Edge</title>
		<link>http://www.blogspotting.net/</link>
		<description>Listen to the latest in the digital media revolution, from blogs and podcasts to open-source journalism on Wikis. Every Wednesday, BusinessWeek reporters sit down for a chat with the leading bloggers, pod-jocks and technologists who are convulsing the media world</description>
		<itunes:summary>Listen to the latest in the digital media revolution, from blogs and podcasts to open-source journalism on Wikis. Every Wednesday, BusinessWeek reporters sit down for a chat with the leading bloggers, pod-jocks and technologists who are convulsing the media world</itunes:summary>
		<itunes:subtitle>Blogging and Podcasting</itunes:subtitle>
		<itunes:category text="Technology">
		<itunes:category text="Podcasting" />
		</itunes:category>
		<itunes:author>BusinessWeek</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<language>en-us</language>
		<copyright><![CDATA[Copyright 2006, by The McGraw-Hill Companies Inc. All rights reserved.]]></copyright>
		<lastBuildDate>Wed, 18 Apr 2007 00:14:30 EDT</lastBuildDate>
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		<webMaster>bwwebmaster@businessweek.com</webMaster>
		<itunes:owner>
			<itunes:name>Jaime Beauchamp</itunes:name>
			<itunes:email>#bw_online_media@businessweek.com</itunes:email>
		</itunes:owner>
		<ttl>1000</ttl>
				<image>
			<url><![CDATA[http://www.businessweek.com/the_thread/blogspotting/images/heads.jpg]]></url>
			<title><![CDATA[Stephen Baker and Heather Green]]></title>
			<link><![CDATA[http://www.blogspotting.net/]]></link>
			<width><![CDATA[103]]></width>
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		<item>
			<title>Show Mass </title>
			<itunes:subtitle>Indie video bonanza  </itunes:subtitle>
			<itunes:author>Dina Kaplan </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_18_07.mp3</link>
			<description>Dina Kaplan, co-founder of Blip.tv, talks about how the video service works with independent video producers to gain audiences and advertisers </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Dina Kaplan, Blip.tv, video, online video, digital video, indie video, indies, independents, vloggers, vlogging, video bloggers, bloggers, podcasting, podcasts, podcast </itunes:keywords>
			<pubDate>Wed, 18 Apr 2007 00:12:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_18_07.mp3" length="5180571" type="audio/mpeg"/>
			<itunes:duration>10:43</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_18_07.mp3</guid>
		</item>	

		<item>
			<title>Spreading the Community </title>
			<itunes:subtitle>KickApps community efforts  </itunes:subtitle>
			<itunes:author>Eric Alterman </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_11_07.mp3</link>
			<description>BW Internet Editor Heather Green talks to Eric Alterman, the founder and chairman of KickApps, who explains how the startup helps major media companies and indie bloggers alike create communities around their work  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Eric Alterman, KickApps, community, social networks, blogs, MSM, digital media, podcasts, podcasting, podcast, widgets </itunes:keywords>
			<pubDate>Wed, 11 Apr 2007 00:11:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_11_07.mp3" length="6133009" type="audio/mpeg"/>
			<itunes:duration>12:37</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_11_07.mp3</guid>
		</item>	

		<item>
			<title>Podmoney </title>
			<itunes:subtitle>Making podcasts profitable  </itunes:subtitle>
			<itunes:author>Jeff Marshall </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_04_07.mp3</link>
			<description>BW Internet Editor Heather Green talks to Jeff Marshall, senior vice-president and IP managing director at media agency Starcom USA, about the role that podcasts can play in clients’ advertising campaigns  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Jeff Marshall, Starcom, podcasts, podcasting, podcast, online advertising, digital advertising, digital media, online radio, Internet radio  </itunes:keywords>
			<pubDate>Wed, 4 Apr 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_04_07.mp3" length="5209765" type="audio/mpeg"/>
			<itunes:duration>10:42</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_04_07.mp3</guid>
		</item>	
		
		<item>
			<title>Muggle Fame </title>
			<itunes:subtitle>The popular Harry Potter podcast  </itunes:subtitle>
			<itunes:author>Susan Bratton </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_27_07.mp3</link>
			<description>Andrew Sims, one of the seven young cofounders behind MuggleCast, talks about how the popular Harry Potter podcast got started, why it has taken off, and what the crew plans to do after the last Potter book comes out this summer  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Andrew Sims, MuggleCast, podcasting, podcast, podcasts, Harry Potter, Potter, Muggles, magic, blogging, online media, advertising  </itunes:keywords>
			<pubDate>Wed, 28 Mar 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_27_07.mp3" length="3418403" type="audio/mpeg"/>
			<itunes:duration>7:23</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_27_07.mp3</guid>
		</item>	

		<item>
			<title>Life Lessons </title>
			<itunes:subtitle>Susan Bratton, co-founder of Personal Life Media  </itunes:subtitle>
			<itunes:author>Susan Bratton </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_21_07.mp3</link>
			<description>Susan Bratton, the co-founder of Personal Life Media, describes the new network of 15 blogs and podcasts she launched to delve into the issues of relationships, life coaching, ecology, new music, and ethical sales and business practices  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Susan Bratton, podcasting, podcasts, podcast networks, blogs, blogging, life issues, ecology, coaching, music, sales, ethics, sustainbility, marriage, relationships  </itunes:keywords>
			<pubDate>Wed, 21 Mar 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_21_07.mp3" length="7067988" type="audio/mpeg"/>
			<itunes:duration>14:37</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_21_07.mp3</guid>
		</item>	
		
		<item>
			<title>Feed Mania </title>
			<itunes:subtitle>Taking on RSS, Widgets, and Web Sites  </itunes:subtitle>
			<itunes:author>Dick Costolo </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_14_07.mp3</link>
			<description>Dick Costolo, CEO and co-founder of FeedBurner, which manages RSS feeds and advertising for bloggers,  podcasters, and Web site publishers, explains how the company is expanding the kinds of things it tracks to include widgets and distributed ads  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Dick Costolo, CEO, FeedBurner, RSS, advertising, blogs, podcasts, web sites, online media, digital media, podcastings, blogging, feeds </itunes:keywords>
			<pubDate>Wed, 14 Mar 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_14_07.mp3" length="8595788" type="audio/mpeg"/>
			<itunes:duration>17:24</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_14_07.mp3</guid>
		</item>	
		
		<item>
			<title>Podcast Metrics </title>
			<itunes:subtitle>Inside a podcast network  </itunes:subtitle>
			<itunes:author>Mark McCrery </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_28_07.mp3</link>
			<description>Mark McCrery, CEO and founder of podcasting ad network Podtrac, talks about measurement, selling ads, and signing up podcasters  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Mark McCrery Podtrac podcasting advertising media online media digital advertising metrics.   </itunes:keywords>
			<pubDate>Wed, 28 Feb 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_28_07.mp3" length="6804546" type="audio/mpeg"/>
			<itunes:duration>13:47</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_28_07.mp3</guid>
		</item>	
		
		<item>
			<title>PodAds </title>
			<itunes:subtitle>Making podcasts pay and pay and pay ...  </itunes:subtitle>
			<itunes:author>Jonathon Cobb </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_21_07.mp3</link>
			<description>Jonathan Cobb, the CEO and founder of Kiptronic, talks about how the company’s measurement and ad insertion technology works and how the company is working this year to build up its team to work with advertisers  </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Johnathan Cobb CEO Kiptronic podcasts podcasting ads advertising online media online advertising ad measurement  </itunes:keywords>
			<pubDate>Wed, 21 Feb 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_21_07.mp3" length="6272636" type="audio/mpeg"/>
			<itunes:duration>13:02</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_21_07.mp3</guid>
		</item>
		
		<item>
			<title>Podmedia  </title>
			<itunes:subtitle>A new media company  </itunes:subtitle>
			<itunes:author>John Furrier </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_14_07.mp3</link>
			<description>John Furrier, the founder and CEO of PodTech, talks about building a new kind of media company based on blogs and video and audio podcasting </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>John Furrier, the founder and CEO of PodTech, talks about building a new kind of media company based on blogs and video and audio podcasting  </itunes:keywords>
			<pubDate>Wed, 14 Feb 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_14_07.mp3" length="7929683" type="audio/mpeg"/>
			<itunes:duration>16:25</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_14_07.mp3</guid>
		</item>

		<item>
			<title>Pod Search  </title>
			<itunes:subtitle>Sifting through podcasts  </itunes:subtitle>
			<itunes:author>Alex Laats </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_07_07.mp3</link>
			<description>Alex Laats, the president of PodZinger, an audio and video search engine and online ad network, talks about what it takes to make money on media search and how the market is developing for podcasts </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>PodZinger Alex Laats audio search video search online ad network advertising marketing media digital media digital advertising  </itunes:keywords>
			<pubDate>Wed, 7 Feb 2007 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_07_07.mp3" length="6169167" type="audio/mpeg"/>
			<itunes:duration>12:35</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_07_07.mp3</guid>
		</item>
		
		<item>
			<title>Mass Sharing </title>
			<itunes:subtitle>Photos, videos, and social networking  </itunes:subtitle>
			<itunes:author>Alex Welch </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_31_07.mp3</link>
			<description>Alex Welch, the CEO and co-founder of Photobucket, the very popular social media sharing site, talks about advertising, new products, and trends in social networking </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Alex Welch, CEO and co-founder of Photobucket, the popular social media-sharing site with more than 32 million subscribers, talks about advertising, new products, and trends in social networking   </itunes:keywords>
			<pubDate>Wed, 30 Jan 2007 05:10:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_31_07.mp3" length="7228667" type="audio/mpeg"/>
			<itunes:duration>9:57</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_31_07.mp3</guid>
		</item>
		
		<item>
			<title>Podcasting Distribution </title>
			<itunes:subtitle>Metrics, ads, and the future of podcasts  </itunes:subtitle>
			<itunes:author>Rick Klau </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_24_07.mp3</link>
			<description>Rick Klau, a vice-president at FeedBurner, talks about the rise of podcasts among the feeds his company helps manage. The business has turned its focus toward getting metrics that will afford podcasters and advertisers a better grip on their audiences </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Rick Klau FeedBurner distribution RSS feeds podcasting podcasts podcast advertising online media metrics  </itunes:keywords>
			<pubDate>Wed, 24 Jan 2007 06:30:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_24_07.mp3" length="7228667" type="audio/mpeg"/>
			<itunes:duration>14:58</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_24_07.mp3</guid>
		</item>
		
		
		<item>
			<title>Taking Stock</title>
			<itunes:subtitle>Podcasting lessons  </itunes:subtitle>
			<itunes:author>Tim Bourquin</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_17_07.mp3</link>
			<description>Tim Bourquin, who runs the popular Podcast and New Media Expo with his brother Emile, talks about how, while audiences are still in the early stages of adopting podcasts, podcasters themselves are becoming much more sophisticated </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Tim Bourquin Podcast and New Media Expo Emile Bourquin podcasting advertising new media podcasts digital marketing  EnduranceRadio </itunes:keywords>
			<pubDate>Wed, 17 Jan 2007 06:30:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_17_07.mp3" length="4471937" type="audio/mpeg"/>
			<itunes:duration>9:15</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_17_07.mp3</guid>
		</item>
		
		
		<item>
			<title>Podcasting on the Cutting Edge</title>
			<itunes:subtitle>Reviewing Podcasting</itunes:subtitle>
			<itunes:author>Michael Geoghegan</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_10_07.mp3</link>
			<description>Michael Geoghegan, a podcasting consultant and founder of Willnick Productions, discusses how independent podcasters can make money by offering up their expertise to big companies. What innovations are taking place?</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Michael Geoghegan podcasting podcasts podcast Willnick Productions Disney metrics advertising podcasters</itunes:keywords>
			<pubDate>Wed, 10 Jan 2007 06:30:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_10_07.mp3" length="5401309" type="audio/mpeg"/>
			<itunes:duration>11:08</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_10_07.mp3</guid>
		</item>
		
		
		
		<item>
			<title>Podcasting Now</title>
			<itunes:subtitle>The state of podcasting </itunes:subtitle>
			<itunes:author>Rob Walch</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_03_07.mp3</link>
			<description>Internet Editor Heather Green talks to Rob Walch, podcasting guru and the host of podCast411, about why he’s still convinced only a tiny percentage of podcasters out there will make money and why you should podcast anyway. This is the this first in a series of shows looking at the state of podcasting </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Rob Walch podcasting podcasts podcast podCast411 John Edwards politics president metrics advertising podcasters</itunes:keywords>
			<pubDate>Wed, 3 Jan 2007 06:30:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_03_07.mp3" length="5733307" type="audio/mpeg"/>
			<itunes:duration>11:51</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_03_07.mp3</guid>
		</item>
		
		
		<item>
			<title>Wine 2.0</title>
			<itunes:subtitle>Wine sites and Web 2.0 </itunes:subtitle>
			<itunes:author>Steve Bachman</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_27_06.mp3</link>
			<description>Steve Bachman, CEO of online wine store Vinfolio, talks about how the e-tailer is using Web 2.0 tools to reach out to customers and improve the site experience. RSS in particular and Ajax are playing roles in keeping customers up to date on new wines</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Steve Bachman CEO wine store wine etailer wine Vinfolio Web 2.0 online shopping shopping New Year’s Eve holidays ecommerce RSS Ajax podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 27 Dec 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_27_06.mp3" length="4665367" type="audio/mpeg"/>
			<itunes:duration>9:37</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_27_06.mp3</guid>
		</item>
		
		
		<item>
			<title>Holiday Heat</title>
			<itunes:subtitle>Web 2.0 and Retailing</itunes:subtitle>
			<itunes:author>Bridget Fahrland</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_20_06.mp3</link>
			<description>Bridget Fahrland, executive creative director at Fry -- whose clients include Spiegel, Godiva, and Eddie Bauer -- talks about how big retailers are using Web 2.0 tools. Wikis and tags, for example, make for a great way to find and compare products</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Bridget Fahrland Fry retail Web 2.0 retailing ecommerce publishing tools Spiegel Godiva Eddie Bauer holiday shopping wikis tags podcast podcasting podcasts</itunes:keywords>
			<pubDate>Wed, 20 Dec 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_20_06.mp3" length="5687658" type="audio/mpeg"/>
			<itunes:duration>11:47</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_20_06.mp3</guid>
		</item>

		<item>
			<title>Crafty Business </title>
			<itunes:subtitle>Creating a Marketplace for crafts </itunes:subtitle>
			<itunes:author>Rob Kalin </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_13_06.mp3</link>
			<description>Rob Kalin, co-founder of Etsy, talks about how the online marketplace for craft goods is taking off. He chalks it up to the Internet, whizzy Web 2.0 tools, the rise in craft-making, and consumers' desire to know the artists behind the products </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Etsy ecommerce etail Rob Kalin holidays shopping consumers online marketplace Web 2.0 podcast podcasting podcasts marketing crafts crafting </itunes:keywords>
			<pubDate>Wed, 13 Dec 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_13_06.mp3" length="4678817" type="audio/mpeg"/>
			<itunes:duration>9:42</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_13_06.mp3</guid>
		</item>
		
		<item>
			<title>Better Shopping</title>
			<itunes:subtitle>Improving Online Comparison Shopping </itunes:subtitle>
			<itunes:author>Kevin Ryan</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_06_06.mp3</link>
			<description>ShopWiki co-founder Kevin Ryan discusses his new online search service, which combines comparison shopping with Wikis. Rather than asking retailers to pay for inclusion in an online shopping service, ShopWiki crawls the Web to help users compare products</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Kevin Ryan ShopWiki wikis online shopping e-tailers holiday shopping search comparison shopping comparison search DoubleClick advertising</itunes:keywords>
			<pubDate>Wed, 06 Dec 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_06_06.mp3" length="5414587" type="audio/mpeg"/>
			<itunes:duration>11:08</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_06_06.mp3</guid>
		</item>

		

		<item>
			<title>Emerging Marketing </title>
			<itunes:subtitle>Sony marketing adapts to today's new world </itunes:subtitle>
			<itunes:author>Mike Fasulo </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_29_06.mp3</link>
			<description>Sony's Mike Fasulo discusses the rise of consumer-generated marketing content -- and the approach his employer is taking to adapt to an era increasingly defined by Tivo and YouTube. He also explains why TV advertising isn't dead </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>marketing advertising Sony Mike Fasulo chief marketing officer Tivo YouTube MySpace UGC consumer generated media TV technology Internet Web 2.0 podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 29 Nov 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_29_06.mp3" length="3992930" type="audio/mpeg"/>
			<itunes:duration>8:14</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_29_06.mp3</guid>
		</item>
		

		<item>
			<title>New Starts </title>
			<itunes:subtitle>Modeling the VC future </itunes:subtitle>
			<itunes:author>Peter Rip</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_15_06.mp3</link>
			<description>Peter Rip, a general partner at Crosslink Capital, talks about why he joined the investment firm and how the venture capital market is changing. By investing in private and public companies across the spectrum, Crosslink is trying to spread out its risk and improve return in an increasingly complex investment market</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Peter Rip Crosslink Capital investing venture capital risk capital startups Web 2.0 Silicon Valley VC consumer investing venture capital VC startups technology Internet Web 2.0 podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 15 Nov 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_15_06.mp3" length="7538528" type="audio/mpeg"/>
			<itunes:duration>15:38</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_15_06.mp3</guid>
		</item>
		
				
		<item>
			<title>Consumers Lead</title>
			<itunes:subtitle>Following tech to consumers</itunes:subtitle>
			<itunes:author>Dave Power</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_08_06.mp3</link>
			<description>Dave Power, a Fidelity Ventures partner, talks about how and why the firm is investing more in consumer startups and following networking and communications into the home, and why it's more important than ever to segment to succeed in a crowded market</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Dave Power Fidelity Ventures consumer investing venture capital VC startups technology Internet Web 2.0 advertising e-commerce podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 8 Nov 2006 00:12:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_08_06.mp3" length="5270535" type="audio/mpeg"/>
			<itunes:duration>10:52</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_08_06.mp3</guid>
		</item>
		
		
		<item>
			<title>Seeding Startups</title>
			<itunes:subtitle>Adapting to startup funding changes </itunes:subtitle>
			<itunes:author>George Zachary </itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_01_06.mp3</link>
			<description>George Zachary of VC firm Charles River Ventures talks about QuickStart, a new, innovative program for funding startups. By loaning $250,000 in seed financing for startups, CRV is adapting to a changing environmentin which companies can get off the ground with less money. Zachary explains how the funding works and why the company decided to take a new approach, essentially by creating a structure for the type of funding it had already started to do over the past few months </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>George Zachary Charles River Ventures QuickStart funding venture funding VC venture capital seed funding angel funding startups venture investing startups entrepreneurs podcasts podcasting podcast </itunes:keywords>
			<pubDate>Wed, 1 Nov 2006 00:12:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_01_06.mp3" length="4415730" type="audio/mpeg"/>
			<itunes:duration>9:05</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_01_06.mp3</guid>
		</item>
		
		
		<item>
			<title>Media Ventures</title>
			<itunes:subtitle>Navigating the New Media landscape </itunes:subtitle>
			<itunes:author>Todd Dagres</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_25_06.mp3</link>
			<description>Todd Dagres talks about Spark Capital, his fund devoted to investing in new media and convergence startups, how the company is navigating a very bubbly startup area, and the business opportunities he sees for social media startups such as YouTube </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Todd Dagres Spark Capital new media social media Web 2.0 venture capital venture investing startups entrepreneurs podcasts podcasting podcast advertising</itunes:keywords>
			<pubDate>Wed, 25 Oct 2006 00:12:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_25_06.mp3" length="7598849" type="audio/mpeg"/>
			<itunes:duration>14:49</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_25_06.mp3</guid>
		</item>
		
		<item>
			<title>Heading West</title>
			<itunes:subtitle>Amanda Congdon takes LA </itunes:subtitle>
			<itunes:author>Amanda Congdon</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_18_06.mp3</link>
			<description>Amanda Congdon moved to LA after splitting from popular video blog Rocketboom. She's trekked cross-country doing videoblog interviews  with environmentalists and citizen journalists. She signed deals to do a network videoblog and develop a cable TV show </description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>TV cable acting actress Joanne Colan Rocketboom Andrew Baron Amanda Congdon video blogging vlogging MTV advertising blogging online media digital media podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 18 Oct 2006 00:00:01 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_18_06.mp3" length="2898934" type="audio/mpeg"/>
			<itunes:duration>8:02</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_18_06.mp3</guid>
		</item>
		
		
		<item>
			<title>Booming Rocket </title>
			<itunes:subtitle>Picking up the Pieces</itunes:subtitle>
			<itunes:author>Joanne Colan</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_11_06.mp3</link>
			<description>Joanne Colan talks about taking over this summer as the host of popular video blog Rocketboom after the fallout between its co-founders, Andrew Baron and Amanda Congdon. Colan, a former MTV host, offers her perspective on the commercial future of videoblogging</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Joanne Colan Rocketboom Andrew Baron Amanda Congdon video blogging vlogging MTV advertising blogging online media digital media podcasting podcast podcasts</itunes:keywords>
			<pubDate>Wed, 11 Oct 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_11_06.mp3" length="8257903" type="audio/mpeg"/>
			<itunes:duration>17:01</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_11_06.mp3</guid>
		</item>
		
		<item>
			<title>Angel Money</title>
			<itunes:subtitle>Early Stage Insight</itunes:subtitle>
			<itunes:author>Jeff Clavier</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_04_06.mp3</link>
			<description>Jeff Clavier, the founder of SoftTech VC, talks about his experiences as an angel investor in social media, search, and discovery startups. As we continue our series of interviews about the different states of startup investing, Clavier provides insight into angel investing, and its impact on the rest of the venture funding landscape</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Jeff Clavier SoftTech VC venture capital venture funding venture investor angel investor Web 2.0 startups Internet startups social media search podcasts podcasting podcast technology podcasts podcast podcasting</itunes:keywords>
			<pubDate>Wed, 4 Oct 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_04_06.mp3" length="7019212" type="audio/mpeg"/>
			<itunes:duration>14:33</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_10_04_06.mp3</guid>
		</item>
		
		<item>
			<title>New Valuations</title>
			<itunes:subtitle>New Metrics</itunes:subtitle>
			<itunes:author>Brad Burnham &amp; Fred Wilson</itunes:author>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_27_06.mp3</link>
			<description>Fred Wilson and Brad Burnham, the founders of Union Square Ventures in New York, talk about how the new economics of starting and running companies is creating a new way of valuing startups. They also discuss what needs to happen for enterprises to adopt this new generation of technology and why it's important to be careful these days about the kinds of companies in which they invest</description>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Fred Wilson Brand Burnham venture capital Web 2.0 venture investing venture funding Union Square Ventures startups Internet statups consumer technology enterprise technology podcasts podcast podcasting</itunes:keywords>
			<pubDate>Wed, 27 Sep 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_27_06.mp3" length="7697277" type="audio/mpeg"/>
			<itunes:duration>15:47</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_27_06.mp3</guid>
		</item>
		
		
		<item>
			<title>Venture Matters</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_20_06.mp3</link>
			<description>Jonathan Seeling, a managing director at Globespan Capital Partners and a co-founder of Akamai, talks about the lessons of the first Internet boom and what it’s like to be on the other side of the table these days, as an investor rather than an entrepreneur. He discusses the need for enabling technologies as well as consumer startups that he considers interesting</description>
			<itunes:subtitle>Applying Lessons from Internet 1.0</itunes:subtitle>
			<itunes:author>Jonathan Seeling</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Jonathan Seeling venture capital Globspan Capital Partners VC startups Web 2.0 Akamai enterprise consumer podcasting podcasts podcast funding</itunes:keywords>
			<pubDate>Wed, 20 Sep 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_20_06.mp3" length="5224265" type="audio/mpeg"/>
			<itunes:duration>10:36</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_20_06.mp3</guid>
		</item>
		
	

		<item>
			<title>VC Calm </title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_13_06.mp3</link>
			<description>Ed Sim, Managing Director and partner at Dawntreader Ventures, an early stage VC firm, talks about the opportunities and pitfalls for startups these days. Sim delves into the opportunities he sees in enterprise Internet and consumer wireless companies. He talks about his distaste for the term "Web 2.0," and his concerns about having a bubbly approach to building companies, now that it’s so easy for anyone to create a startup but hard to cash out  </description>
			<itunes:subtitle>Cutting Through the Hype </itunes:subtitle>
			<itunes:author>Ed Sim</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Ed Sim, Dawntreader Ventures, VC, venture capital, early stage investments, startups, upstarts, Web 2.0, enterprise, consumer wireless, podcasts, podcast, podcasting</itunes:keywords>
			<pubDate>Wed, 13 Sep 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_13_06.mp3" length="6768556" type="audio/mpeg"/>
			<itunes:duration>13:53</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_09_13_06.mp3</guid>
		</item>
		
		<item>
			<title>Web 2.0 Investments </title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_30_06.mp3</link>
			<description>Dan Nova, a managing general partner at Highland Capital Partners, and the co-founder of Lycos, talks about how his firm is approaching investing in online video startups, community sites, and alternative search sites. He describes where he thinks the opportunities are in video sharing and startups that are pioneering new ways of discovery by harnessing communities. And he describes why the Bubble 2.0 is worrisome  </description>
			<itunes:subtitle>Navigating the funding landscape </itunes:subtitle>
			<itunes:author>Dan Nova</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Dan Nova, Lycos, venture capital, Highland Capital Partners, VCs, Web 2.0, investing, startups, social networking, video sharing, search, digital media online podcasting podcasts podcast online business online media video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 30 Aug 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_30_06.mp3" length="5603669" type="audio/mpeg"/>
			<itunes:duration>11:32</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_30_06.mp3</guid>
		</item>
		
		<item>
			<title>Reel Money </title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_23_06.mp3</link>
			<description>Steven Starr, the CEO and founder of Revver, explains that though Revver is only one of a flock of video sharing startups out there, its approach is unique. Revver shares ad revenues with video producers. And with more indie producers seeing the opportunity to make their labors of love pay off, that's a proposition that’s becoming increasingly enticing </description>
			<itunes:subtitle>Making Indie Videos Pay </itunes:subtitle>
			<itunes:author>Steven Starr</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Revver video streaming online video blogging video blogging The Show advertising digital media online advertising podcasting podcasts podcast online business online media video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 23 Aug 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_23_06.mp3" length="7495859" type="audio/mpeg"/>
			<itunes:duration>13:53</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_23_06.mp3</guid>
		</item>
		
		<item>
			<title>Copyright &amp; Control</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_09_06.mp3</link>
			<description>In the second of a two-part interview, Ze Frank, who produces the popular daily Web video series The Show, talks about some of the copyright and control issues that indie producers are wrestling with</description>
			<itunes:subtitle>The importance of copyrights in the right way</itunes:subtitle>
			<itunes:author>Ze Frank</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Revver video streaming online  advertising digital media online advertising podcasting podcasts podcast online business online media video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 9 Aug 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_09_06.mp3" length="6736458" type="audio/mpeg"/>
			<itunes:duration>15:30</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_09_06.mp3</guid>
		</item>
		
		<item>
			<title>Frank Profits?</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_02_06.mp3</link>
			<description>In the first of a two-part interview, Ze Frank, who produces the popular daily video series The Show, explains why he started video blogging and how the format is developing. In part two he talks about some of the copyright and control issues that indie producers are wrestling with</description>
			<itunes:subtitle><i>The past and future of Ze Frank's The Show</i></itunes:subtitle>
			<itunes:author>Ze Frank</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Ze Frank online video blogging video blogging The Show advertising digital media online advertising podcasting podcasts podcast online business online media video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 2 Aug 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_02_06.mp3" length="2773307" type="audio/mpeg"/>
			<itunes:duration>5:43</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_08_02_06.mp3</guid>
		</item>
				
		<item>
			<title>Video Dabbling</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_26_06.mp3</link>
			<description>Mary Hodder talks about the launch of her video search and social networking site, Dabble. The new service pulls from 240 video sources to help the public make sense of the flood of video out there. Hodder talks about how Dabble works with its partners and explains what the team of creators learned during the testing phase of the service</description>
			<itunes:subtitle><i>What do you get when you combine video search with social networking?</i></itunes:subtitle>
			<itunes:author>Mary Hodder</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Dabble Mary Hodder online video video search social networking YouTube video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 26 Jul 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_26_06.mp3" length="5866366" type="audio/mpeg"/>
			<itunes:duration>12:09</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_26_06.mp3</guid>
		</item>
				
				
		<item>
			<title>Rocketboom Rebound</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_19_06.mp3</link>
			<description>Andrew Baron discusses getting the popular video blog Rocketboom back on track -- after the very public split between Baron and Amanda Congdon, the blog's co-founder and charismatic host. He talks about making the big transition without any formal handoff from Congdon. And he shares a bit about the new host, former MTV DJ Joanne Colan</description>
			<itunes:subtitle><i>The separation of the twin rocket boosters</i></itunes:subtitle>
			<itunes:author>Andrew Baron</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Rocketboom Andrew Baron Amanda Congdon Joanne Colan video blogging vlogging online video online media digital media podcasts podcasting podcast Heather Green</itunes:keywords>
			<pubDate>Wed, 19 Jul 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_19_06.mp3" length="7726728" type="audio/mpeg"/>
			<itunes:duration>11:59</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_19_06.mp3</guid>
		</item>
				
		
		<item>
			<title>Meebo</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_12_06.mp3</link>
			<description>Seth Sternberg and Elaine Wherry, the co-founders of Meebo, discuss the growth of their instant messaging service and why it’s more of a communication platform. The two talk about how users help direct product development and how the service is growing, despite competition </description>
			<itunes:subtitle><i>Opening up IM</i></itunes:subtitle>
			<itunes:author>Seth Sternberg &amp; Elaine Wherry</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Meebo Seth Sternberg Elaine Wherry instant messaging instant communication startups innovation podcasting podcast</itunes:keywords>
			<pubDate>Wed, 12 Jul 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_12_06.mp3" length="7726728" type="audio/mpeg"/>
			<itunes:duration>15:39</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_07_12_06.mp3</guid>
		</item>
				
		
		
		<item>
			<title>Search.com</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_21_06.mp3</link>
			<description>Tony Conrad is the founder and CEO of Sphere.com, the latest blog search engine. Based in San Francisco, Sphere uses algorithms not just to locate the latest blog posts but also to sort them by topic and the authority of the blogger. Conrad, a former venture capitalist, now confronts market leader Technorati. But Sphere must also keep an eye out for Google and Yahoo! in this new and fast-growing area of the search market. On a foggy morning, Conrad talks with BW's Stephen Baker in his offices on San Francisco's Presidio. A dog lies at his feet, a siren wails out the window, and Conrad shows Baker -- who admits to feeling a little jaded -- how to use Sphere to discover exciting new blogs</description>
			<itunes:subtitle><i>Sustainable business, design, building and optimism</i></itunes:subtitle>
			<itunes:author>Tony Conrad</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>search tagging blog blogging Search.com Technorati Google blogger Tony Conrad Steve Baker</itunes:keywords>
			<pubDate>Wed, 21 Jun 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_21_06.mp3" length="5746600" type="audio/mpeg"/>
			<itunes:duration>11:54</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_21_06.mp3</guid>
		</item>
				
		
		<item>
			<title>Positively Green</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_14_06.mp3</link>
			<description>Alex Steffen, the founder of WorldChanging, the Web's most widely read green blog, explains how his team of bloggers tries to highlight solutions and contributions for sustainable business, design, and building. With nearly 1 million monthly visitors, WorldChanging is tapping into a growing awareness of global climate change, and it discusses what individuals and businesses can do to address the problem</description>
			<itunes:subtitle><i>Sustainable business, design, building and optimism</i></itunes:subtitle>
			<itunes:author>Alex Steffen</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>green environmental blogs blogging blog Alex Steffen WorldChanging sustainability design architecture building business</itunes:keywords>
			<pubDate>Wed, 14 Jun 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_14_06.mp3" length="5520727" type="audio/mpeg"/>
			<itunes:duration>11:24</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_14_06.mp3</guid>
		</item>
				
		
		<item>
			<title>Green Business</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_07_06.mp3</link>
			<description>Writer and consultant Joel Makower discusses his use of blogging -- at Huffington Post and Two Steps Forward, among other sites -- to discuss ecological corporate strategies. Makower, who has 20 years of experience in the field, explains how blogging fits into his work -- even though most of the environmental blogs nowadays are devoted to consumer issues and politics</description>
			<itunes:subtitle><i>Blogging on sustainable corporate enviromental strategies</i></itunes:subtitle>
			<itunes:author>Joel Makower</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>blogging blogs blog Joel Makower Huffington Post sustainability environment green issues podcasting podcasts</itunes:keywords>
			<pubDate>Wed, 7 Jun 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_07_06.mp3" length="4188895" type="audio/mpeg"/>
			<itunes:duration>8:38</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_06_07_06.mp3</guid>
		</item>
				

		<item>
			<title>Enviro Britain</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_31_06.mp3</link>
			<description>Al Tepper, the founding editor of the popular City Hippy blog, discusses why he started a personal Web journal devoted to the topic of sustainability. Over the past 18 months, Tepper has brought in other contributors from locales around Britain who talk about how they’re trying to include ecological practices in their daily lives </description>
			<itunes:subtitle><i>Living the green life</i></itunes:subtitle>
			<itunes:author>Al Tepper</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>blogging blogs blog Al Tepper City Hippy sustainability environment green issues podcasting podcasts</itunes:keywords>
			<pubDate>Wed, 31 May 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_31_06.mp3" length="4976348" type="audio/mpeg"/>
			<itunes:duration>10:17</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_31_06.mp3</guid>
		</item>
				

<item>
			<title>Green Space</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_24_06.mp3</link>
			<description>Dave Roberts is the founding editor of Gristmill, one of the top blogs in a group of newly emerging green blogs. He describes how more green blogs are gaining traction, outlines the landscape of popular green blogs, and explains why Grist, the popular online environmental magazine, started Gristmill two years ago</description>
			<itunes:subtitle><i>The emergence of the green blogs</i></itunes:subtitle>
			<itunes:author>Graham Hill</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>podcasting podcasts green environmental sustainable blogs blogging Grist Gristmill magazines online publications podcast podcasting</itunes:keywords>
			<pubDate>Wed, 24 May 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_24_06.mp3" length="4048168" type="audio/mpeg"/>
			<itunes:duration>8:22</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_24_06.mp3</guid>
		</item>
				

<item>
			<title>Green Power</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_17_06.mp3</link>
			<description>Graham Hill talks about why he founded Treehugger, a blog that tracks the latest in aesthetic but sustainable products, whether it’s a dog house or a purse. The blog, which attracts about 500,000 people each month, is adding new services, including Treehugger TV and Hugg, a site where the public submits and ranks links to posts, videos, and stories that they think are important</description>
			<itunes:subtitle><i>Treehugger blog tracks the latest in sustainable products</i></itunes:subtitle>
			<itunes:author>Graham Hill</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>green sustainable ecology hippies design esthetic products environment blog Graham Hill Treehugger podcast podcasting</itunes:keywords>
			<pubDate>Wed, 17 May 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_17_06.mp3" length="2971269" type="audio/mpeg"/>
			<itunes:duration>9:28</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_17_06.mp3</guid>
		</item>
				

<item>
			<title>Working Together</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_03_06.mp3</link>
			<description>In "Working Together," WestportNow founder Gordon Joseloff talks with BW's Heather Green about the model he developed for citizen media in Westport, Conn. WestportNow pairs professionals with citizen journalists to report on a wide range of stories important to the city, whether it's home sales or zoning commission meetings</description>
			<itunes:subtitle><i>Citizens and professional journalists team up on stories</i></itunes:subtitle>
			<itunes:author>Gordon Joseloff</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Gordon Joseloff WestportNow Connecticut citizen media journalism digital media advertising podcast podcasting</itunes:keywords>
			<pubDate>Wed, 3 May 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_03_06.mp3" length="3811597" type="audio/mpeg"/>
			<itunes:duration>7:48</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_05_03_06.mp3</guid>
		</item>
				
		
<item>
			<title>Public Outing</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_26_06.mp3</link>
			<description>Michael Tippett, the founder of NowPublic, explains the startup's approach to citizen-controlled media. Based in Vancouver, NowPublic enables collaboration between traditional reporters and the public. Members select stories in the news and add information or photos to them. As the public filters the news by itself, it decides what's important</description>
			<itunes:subtitle><i>The public decides what's news</i></itunes:subtitle>
			<itunes:author>Michael Tippett</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Michael Tippett NowPublic citizen media citizens journalism advertising podcasting podcasts podcast journalism reporters</itunes:keywords>
			<pubDate>Wed, 26 Apr 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_26_06.mp3" length="3873364" type="audio/mpeg"/>
			<itunes:duration>10:46</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_26_06.mp3</guid>
		</item>
				

<item>
			<title>Hyperlocal Platform</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_19_06.mp3</link>
			<description>Susan DeFife, the president and CEO of Backfence, talks to Heather Green about the startup, which provides tools for community journalism. Backfence launched in the Washington, D.C. area a year ago</description>
			<itunes:subtitle><i>Colorado’s YourHub service, a community news venture</i></itunes:subtitle>
			<itunes:author>Susan DeFife</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>citizen media citizens journalism Backfence Washington D.C. Susan DeFife online advertising digital advertising podcasts podcasting podcast</itunes:keywords>
			<pubDate>Wed, 19 Apr 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_19_06.mp3" length="410720" type="audio/mpeg"/>
			<itunes:duration>10:47</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_19_06.mp3</guid>
		</item>
		
				

<item>
			<title>Citizen Power</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_12_06.mp3</link>
			<description>BW's Heather Green talks to Travis Henry, managing editor of Colorado’s YourHub, a community news venture started by The Denver Post and Rocky Mountain News. Local residents post photos and report on events for a local weekly print section</description>
			<itunes:subtitle><i>Colorado’s YourHub service, a community news venture</i></itunes:subtitle>
			<itunes:author>Travis Henry</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>citizen media citizens journalism YourHub newspapers Denver Post the Rocky Mountain News online advertising digital advertising podcasts podcasting podcast</itunes:keywords>
			<pubDate>Wed, 12 Apr 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_12_06.mp3" length="3694948" type="audio/mpeg"/>
			<itunes:duration>9:38</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_12_06.mp3</guid>
		</item>
		
				

<item>
			<title>Good Citizens</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_05_06.mp3</link>
			<description>Debbie Galant, the founder of the popular community blog Baristanet, talks about hyper local blogging and citizens' media. Started in 2004 by Gallant, a former New York Times columnist, Baristanet.com covers such things as fires and Girl Scout cookie sales in Montclair, N.J. It’s seen as one of the models that’s leading the way for online community journalism in the U.S. Galant talks about plans for expansion, the site’s business model, and how traditional journalism and citizen journalism collide and coalesce</description>
			<itunes:subtitle><i>Hyper local blogging and citizens media</i></itunes:subtitle>
			<itunes:author>Debbie Galant</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>Debbie Galant Baristanet blogging blogs blog citizen journalism journalism reporting New Jersey</itunes:keywords>
			<pubDate>Wed, 5 Apr 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_05_06.mp3" length="4568458" type="audio/mpeg"/>
			<itunes:duration>11:54</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_04_05_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Media Matters</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_29_06.mp3</link>
			<description>Terry Heaton, president of new media consultancy Donata Communications, talks about the changes convulsing traditional media and how he's helping some of these behemoths adapt. Specifically, he discusses his work with WKRN-TV, an ABC affiliate in Nashville. The broadcaster is rolling out a multi-pronged strategy, including reaching out to bloggers with Nashville Is Talking, a site that aggregates 500 local bloggers</description>
			<itunes:subtitle><i>Nashville is Talking's Terry Heaton</i></itunes:subtitle>
			<itunes:author>Mohan Renganathan</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>citizen media blogging blogs TV advertising video Nashville mainstream media mass media</itunes:keywords>
			<pubDate>Wed, 29 Mar 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_29_06.mp3" length="3462300" type="audio/mpeg"/>
			<itunes:duration>10:57</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_29_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Marketing Message</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_22_06.mp3</link>
			<description>Mohan Renganathan, associate group director for New York City ad agency MediaVest Worldwide, discusses how he's helping marketers navigate the world of online media and the exploding number of options that now exist. That includes podcasts, online videos, video blogs, and social networks. He explains how advertisers are trying to adjust to the way people want to play around with content and what advertisers are looking for in user-generated content</description>
			<itunes:subtitle>What advertisers look for in user generated online media</itunes:subtitle>
			<itunes:author>Mohan Renganathan</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>podcasts ipod podcasting podcast MediaVest advertising online advertising online marketing digital marketing Starcom Mohan Renganathan</itunes:keywords>
			<pubDate>Wed, 22 Mar 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_22_06.mp3" length="6767411" type="audio/mpeg"/>
			<itunes:duration>13:44</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_22_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Blogging VC</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_15_06.mp3</link>
			<description>Fred Wilson, managing partner at Union Square Ventures -- and writer of the VC blog -- discusses how his firm has tackled investing in companies that specialize in harnessing user-generated content, profile-driven services, and peer-to-peer services. Wilson also talks about the broad ways in which blogging has changed how his firm does business, helping him pick up new ideas and connect with some of the companies in which his firm has invested, including: del.icio.us, Indeed, and FeedBurner</description>
			<itunes:subtitle>Blogging VC</itunes:subtitle>
			<itunes:author>Fred Wilson</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>podasts, podcasting, podcast, venture capital, Fred Wilson, A VC, blogging, blogs, advertising, user-generated content, peer-to-peer services, p2p, tagging</itunes:keywords>
			<pubDate>Wed, 15 Mar 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_15_06.mp3" length="6564472" type="audio/mpeg"/>
			<itunes:duration>13:24</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_15_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Soccer Bonanza</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_08_06.mp3</link>
			<description>Steven Cohen talks about how the satellite radio show World Soccer Daily is using podcasts to reach a broader audience. Along with co-host Nick Geber, Cohen puts out a daily two-hour podcast that's turned into the second-most-popular sports podcast online. Cohen talks how advertisers have responded to the podcast and his opinion that podcasts work best as an adjunct to existing media properties such as radio or TV shows</description>
			<itunes:subtitle>How World Soccer Daily is using podcasts</itunes:subtitle>
			<itunes:author>Steven Cohen</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
			<itunes:category text="Audio Blogs" />
			<itunes:keywords>podcasts, podcasting, podcast, iPod, iTunes, soccer, World Soccer Daily, Soccer Weekly Inc., Steven Cohen, Nick Geber, satellite radio, radio, digital radio, Internet radio, online radio,  Internet advertising, Internet marketing online advertising, online marketing, digital marketing</itunes:keywords>
			<pubDate>Wed, 8 Mar 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_08_06.mp3" length="5086757" type="audio/mpeg"/>
			<itunes:duration>10:21</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_08_06.mp3</guid>
		</item>
		


<item>
			<title>The NYT's Stretch</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_01_06.mp3</link>
			<description>Jon Landman, deputy managing editor at the New York Times, is helping the newspaper figure out podcasting in best way possible: By diving right in. While the Times wasn't among the first traditional media companies to embrace podcasting, it recently began launching a slew of podcasts on everything from the Olympics to restaurant reviews to modern love</description>
			<itunes:subtitle>Staying abreast of the times</itunes:subtitle>
			<itunes:author>Douglas Sarine and Kent Nichols</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcasting podcasts podcast Jon Landman New York Times NYT newspapers digital radio Internet radio digital advertising online advertising Internet advertising digital media digital content</itunes:keywords>
			<pubDate>Wed, 1 Mar 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_01_06.mp3" length="3410932" type="audio/mpeg"/>
			<itunes:duration>8:58</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_03_01_06.mp3</guid>
		</item>



<item>
			<title>Leaping Ahead</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_22_06.mp3</link>
			<description>Douglas Sarine and Kent Nichols, the co-creators of the Ask a Ninja video blog, talk about why they see an opportunity for video bloggers to break out. Veterans of the TV and animated world, they discuss their plans to help other video bloggers commercialize their works by creating a network. And they share some of the lessons they've learned about blogging, including the all-important need for consistency</description>
			<itunes:subtitle>The Ask a Ninja video bloggers</itunes:subtitle>
			<itunes:author>Douglas Sarine and Kent Nichols</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>video blogs, vlogging, video podcasting, ipods, ipod, podcasting, advertising, podvertising, Apple, Ask a Ninja, animation, Douglas Sarine, Kent Nichols, cartoons, online media, digital media, online advertising, Internet advertising, Ninjas</itunes:keywords>
			<pubDate>Wed, 22 Feb 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_22_06.mp3" length="4524652" type="audio/mpeg"/>
			<itunes:duration>11:48</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_22_06.mp3</guid>
		</item>



<item>
			<title>It's JerryTime's Duo</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_15_06.mp3</link>
			<description>Jerry and Orrin Zucker, the duo behind It's JerryTime, talk about their creative and business goals for the new animated video blog. Based on the mundane adventures of Jerry's life, JerryTime has turned into an instant classic, attracting an audience of some 90,000 in just three months. The Zucker brothers describe how they got into video blogging and talk about some of the lessons they've learned</description>
			<itunes:subtitle>Cutting edge cartooning on a video blog</itunes:subtitle>
			<itunes:author>Jerry Zucker and Orrin Zucker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>video blogs vlogging video podcasting ipods ipod podcasting advertising podvertising Apple It’s JerryTime Jerry Zucker Orrin Zucker animation cartoons online media digital media online advertising Internet advertising</itunes:keywords>
			<pubDate>Wed, 15 Feb 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_15_06.mp3" length="7123630" type="audio/mpeg"/>
			<itunes:duration>10:57</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_15_06.mp3</guid>
		</item>
		
		

<item>
			<title>Vlog Vanguard</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_08_06.mp3</link>
			<description>Andrew Baron, co-founder of the Rocketboom video blog, chats about the state of advertising on video blogs, his company's deal with TiVo, and its decision to sell advertising through eBay. He also discusses the strength of short formats and his surprise at how quickly traditional media has jumped into video online</description>
			<itunes:subtitle>Rocketboom's video podcast experiment</itunes:subtitle>
			<itunes:author>Andrew Baron</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>video podcasting podcasting podcasts podcast video blogging blogging Rocketboom eBay Amanda Congdon Andrew Baron vlogging digital media advertising digital advertising online advertising Internet advertising</itunes:keywords>
			<pubDate>Wed, 8 Feb 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_08_06.mp3" length="3732444" type="audio/mpeg"/>
			<itunes:duration>9:44</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_08_06.mp3</guid>
		</item>
		
		

<item>
			<title>The Third Way</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_01_06.mp3</link>
			<description>Wichita Rutherford talks about his approach to being successful as a podcaster. He’s making it without joining one of the networks such as Podshow and without relying on a brand, or previous fame in TV or radio to get started. The success of his podcast helped him get a gig on Sirius Satellite, where he now hosts three shows for the satellite radio station</description>
			<itunes:subtitle>A few more minutes with Wichita</itunes:subtitle>
			<itunes:author>Wichita Rutherford</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcasts podcasting podcast marketing advertising digital advertising digital marketing Wichta Rutherford iPod Bluegrass video ipod video podcasting digital media</itunes:keywords>
			<pubDate>Wed, 1 Feb 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_01_06.mp3" length="4457990" type="audio/mpeg"/>
			<itunes:duration>11:37</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_02_01_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>New Hollywood?</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_25_06.mp3</link>
			<description>Jeff Macpherson, the mastermind behind the wildly popular online show, talks about his goal of creating a network of video blogs. About 200,000 people watch the drink-inspired skits, which are filmed in a 1950s-style apartment. Macpherson explains how the 'Net upends the economics of distribution, making it possible for off-the-wall shows reach a big enough audience to attract advertisers</description>
			<itunes:subtitle>Inside the Tiki Bar TV video blog</itunes:subtitle>
			<itunes:author>Jeff Macpherson</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Jeff Macpherson podcasts podcasting video podcasts video blogs Tiki Bar TV Tiki Hollywood media moguls advertising new media digital media</itunes:keywords>
			<pubDate>Wed, 25 Jan 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_25_06.mp3" length="9221298" type="audio/mpeg"/>
			<itunes:duration>14:11</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_25_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Radio's Moves</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_18_06.mp3</link>
			<description>Evan Harrison, head of Clear Channel’s Internet unit, talks about his belief that podcasting is no fad. He considers adaptation to the on-demand world part of competing this days.  Since joining the radio giant last spring, Harrison has simplified the process of getting more of the company’s local radio stations online, helped whip up unusual new online shows, and pushed Clear Channel into podcasting</description>
			<itunes:subtitle>Clear Channel is creating unique podcasts shows</itunes:subtitle>
			<itunes:author>Evan Harrison</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Evan Harrison Clear Channel radio digital radio online radio podcasting ipod podcast podcasts marketing digital marketing online advertising advertising on demand satellite local radio</itunes:keywords>
			<pubDate>Wed, 18 Jan 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_18_06.mp3" length="5858299" type="audio/mpeg"/>
			<itunes:duration>15:16</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_18_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>NPR's New Platform</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_11_06.mp3</link>
			<description>Maria Thomas explains how National Public Radio's national podcasting effort is changing the business model at the public radio system. Last year, the national arm of public radio launched a podcast network that brings together podcasts of existing radio shows as well as original broadcasts from NPR and local stations. These podcasts were downloaded 9 million times between August and December and have attracted a sponsor, the Acura car brand. The ramifications, Thomas says, are many</description>
			<itunes:subtitle>Turning public radio upside down</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcast podcasts podcasting ipod marketing digital marketing advertising subscriptions podcasts podcast podcasting ipods radio digital radio Internet radio online radio marketing advertising digital marketing online marketing online advertising  digital advertsing Maria Thomas NPR National Public Radio Acura All Things Considered</itunes:keywords>
			<pubDate>Wed, 11 Jan 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_11_06.mp3" length="5865957" type="audio/mpeg"/>
			<itunes:duration>18:36</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_11_06.mp3</guid>
		</item>
		
		
		
<item>
			<title>Pay-Per-Podcasts?</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_04_06.mp3</link>
			<description>With the goal of revving up the media company’s digital offerings, Larry Kramer took over as head of CBS's digital media unit in April. Under his leadership, CBS is now dishing up more specialized content, blogs, and video -- plus plenty of podcasts. Whether by presenting snippets from 60 Minutes or chats with the partipants from Survivor, CBS has jumped into podcasting. For Kramer, podcasting simply means a new way of distributing content. Those with good content will succeed, no matter how much the delivery of those creative works changes, he says. Kramer discusses the business models he sees emerging, including attracting advertising and selling podcasts of interviews with celebrities</description>
			<itunes:subtitle>Podcasting hits the big time</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcast podcasts podcasting ipod marketing digital marketing advertising subscriptions Larry Kramer CBS digital media interactive media online Internet</itunes:keywords>
			<pubDate>Wed, 4 Jan 2006 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_04_06.mp3" length="7550611" type="audio/mpeg"/>
			<itunes:duration>20:30</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_01_04_06.mp3</guid>
		</item>





<item>
			<title>Coverville</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_28_05.mp3</link>
			<description>Brian Ibbott jumped into podcasting in September, 2004, creating an indie show devoted to song covers and becoming one of the earliest podcasters. Now his show is attracting 25,000 listeners and advertisers including Tower Records. Ibbott talks about the opportunities for smaller independent podcasts and the dificulties indie podcasts will have going forward. One particular challenge: standing out in the podcast crowd where traditional companies are growing into a more dominant force</description>
			<itunes:subtitle>Spinning song covers into gold</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcasting podcasts ipod podcast iTunes Brian Ibbott Coverville music covers marketing advertising digital media online media online marketing online advertising radio digital radio</itunes:keywords>
			<pubDate>Wed, 28 Dec 2005 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_28_05.mp3" length="5286497" type="audio/mpeg"/>
			<itunes:duration>14:48</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_28_05.mp3</guid>
		</item>





<item>
			<title>Mommy Time</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_21_05.mp3</link>
			<description>Gretchen Vogelzang and Paige Heninger, the co-hosts of the MommyCast podcast on child rearing, are serious about their podcasting business -- and they want it to make money. They discuss advertising deals with sponsors (including Dixie), their goal of creating a network of shows, and their working relationship with PodShow indie podcasting network</description>
			<itunes:subtitle>Not just kid stuff anymore</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Gretchen Vogelzang Paige Heninger MommyCast podcast podcasts podcasting ipod ipods children marketing advertising digital media digital marketing digital advertising sponsorships</itunes:keywords>
			<pubDate>Wed, 21 Dec 2005 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_21_05.mp3" length="6786472" type="audio/mpeg"/>
			<itunes:duration>19:02</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_21_05.mp3</guid>
		</item>





<item>
			<title>PodShow's Network Dreams</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_14_05.mp3</link>
			<description>Along with podcasting evangelist Adam Curry, Ron Bloom founded PodShow to build a network that attracts thousands of indie podcasters and advertisers. Bloom talks about aspects of the network including podcasting and audience-tracking software, agreements with podcasters, and working with advertisers. Bloom also explains how he believes advertising can change and evolve with podcasting</description>
			<itunes:subtitle>How it might change advertising</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Podcast podcasting podcasts iTunes Brian Clark Jay Selman Leigh Older GrapeRadio wine champagne radio online media online radio digital media advertising marketing iPod iPods</itunes:keywords>
			<pubDate>Wed, 14 Dec 2005 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_14_05.mp3" length="10697185" type="audio/mpeg"/>
			<itunes:duration>25:51</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_14_05.mp3</guid>
		</item>




<item>
			<title>GrapeRadio's Harvest</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_07_05.mp3</link>
			<description>Brian Clark and Jay Selman, two of the three co-hosts of the GrapeRadio podcast about wine, feel as serious about making a business out of podcasting as they do about their passion for vino. Launched by Clark, Selman, and Leigh Older at the beginning of 2005, GrapeRadio has distinguished itself as one of the first podcasts to win advertising. It is following the sponsorship route, where an advertiser pays for a week or more of exclusive marketing on the podcast and GrapeRadio Web site in exchange for a flat fee. And advertisers are lining up: GrapeRadio, which attracts more than 11,000 weekly listeners, has already sold out through 2005 and into early 2006. Clark and Selman discuss the importance of instilling passion in podcasting efforts -- as well as their plans to develop a network of shows around GrapeRadio, including a French edition</description>
			<itunes:subtitle>Dollars out of wine</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Podcast podcasting podcasts iTunes Brian Clark Jay Selman Leigh Older GrapeRadio wine champagne radio online media online radio digital media advertising marketing iPod iPods</itunes:keywords>
			<pubDate>Wed, 7 Dec 2005 00:00:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_07_05.mp3" length="7572777" type="audio/mpeg"/>
			<itunes:duration>21:12</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_12_07_05.mp3</guid>
		</item>





<item>
			<title>Podcast Gold?</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_30_05.mp3</link>
			<description>Leo Laporte, co-host of the popular 'This Week in Tech,' talks about his podcast's origins, why he went with a tip jar model, and his plans to use the $10,000 his show receives every month to create a network of tech podcasts. While he expects advertising to be the dominant business model, he warns prospective podcasters to focus on content they love -- and not to expect fast profits</description>
			<itunes:subtitle>Doing it for the passion, not the money</itunes:subtitle>
			<itunes:author>Heather Green</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>podcast podcasts podcasting TWiT This Week in Tech Leo Laporte Leoville Yoshi DeHerrera Roger Chang David Prager John C. Dvorak Jessica Corbin Megan Morrone Andy Walker Amber MacArthur Steve Gibson audio radio digital audio digital content tech technology Top of Form Bottom of Form</itunes:keywords>
			<pubDate>Tue, 29 Nov 2005 23:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_30_05.mp3" length="5156632" type="audio/mpeg"/>
			<itunes:duration>14:26</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/podcastbiz_11_30_05.mp3</guid>
		</item>




<item>
			<title>Wired Riots</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/loiclemeur20051122.mp3</link>
			<description>Loic Le Meur, a French blogger and podcaster, talks about the riots in France, where police arrested people accused of using blogs to organize the violence. He says his approval of the arrests drew criticism from American bloggers, who felt the French were limiting freedom of expression</description>
			<itunes:subtitle>Blogger organized violence in France?</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Loic Le Meur France riots pedophile freedom expression podcasting podcasts les blogs lesblogs Six Apart paris French Chirac Europe </itunes:keywords>
			<pubDate>Tue, 23 Nov 2005 14:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/loiclemeur20051122.mp3" length="8352903" type="audio/mpeg"/>
			<itunes:duration>23:24</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/loiclemeur20051122.mp3</guid>
		</item>



<item>
			<title>Serious Blog Talk</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/heather_green20051115.mp3</link>
			<description>After interviewing leading lights of the blog world for the past two months, Stephen Baker turns the spotlight on his colleague and partner on Blogspotting, Heather Green. A blogger since last spring, she discusses how the medium has changed her work habits and her job. Green also talks about her occasional frustrations as she walks the line between free-spirited blogger and card-carrying member of mainstream media</description>
			<itunes:subtitle>Blogging: the pressure to post</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Heather Green Blogspotting BusinessWeek blogs mainstream media msm Stephen Baker blogging podcasts podcasting podcasts</itunes:keywords>
			<pubDate>Tue, 15 Nov 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/heather_green20051115.mp3" length="4770349" type="audio/mpeg"/>
			<itunes:duration>11:12</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/heather_green20051115.mp3</guid>
		</item>


<item>
			<title>Frantic Search?</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/david_sifry20051107.mp3</link>
			<description>Technorati’s David Sifry talks about his company's struggle to meet soaring demand as he confronts a new blog search rival, Google. But he says that Technorati continues to grow faster than the blog world itself, which is doubling every five months. And his company is still hiring</description>
			<itunes:subtitle>Growing Faster than the Blogosphere</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords> Technorati Sifry Google blog search RSS pings live Web Web 2.0 Feedster PubSub scaling </itunes:keywords>
			<pubDate>Tue, 8 Nov 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/david_sifry20051107.mp3" length="7318192" type="audio/mpeg"/>
			<itunes:duration>29:00</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/david_sifry20051107.mp3</guid>
		</item>


<item>
			<title>Getting Wikis Right</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/ross_mayfield20051102.mp3</link>
			<description>SocialText's Ross Mayfield explains the potential of wikis, the collaborative online documents, as new forms of participatory media. He describes how the 'Los Angeles Times' flubbed its 'Wikitorial' experiments, and outlines how future projects can get it right. Mayfield also discusses wikis in corporate applications, where he sees them in certain instances replacing e-mail and meetings</description>
			<itunes:subtitle>SocialText's Ross Mayfield</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords> blogs blogging tailor Savile Row suits spoke  </itunes:keywords>
			<pubDate>Tue, 2 Nov 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/ross_mayfield20051102.mp3" length="1700990" type="audio/mpeg"/>
			<itunes:duration>21:27</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/ross_mayfield20051102.mp3</guid>
		</item>



<item>
			<title>Blog Sews and Reaps</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/thomas_mahon20051025.mp3</link>
			<description>A Web log created by Savile Row tailor Thomas Mahon has helped build a community of enthusiasts, some of them far away from his traditional markets in Britain. Thanks in part to his Internet presence, his fancy $2,600 suits now sell well in such U.S. states as California and Georgia</description>
			<itunes:subtitle>British tailor blogs for new audience</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords> blogs blogging tailor Savile Row suits spoke  </itunes:keywords>
			<pubDate>Tue, 26 Oct 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/thomas_mahon20051025.mp3" length="8306585" type="audio/mpeg"/>
			<itunes:duration>17:17</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/thomas_mahon20051025.mp3</guid>
		</item>

<item>
			<title>Search Newcomer</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcastingtconrad_mhodder20051018.mp3.mp3</link>
			<description>Silicon Valley entrepreneur Tony Conrad and researcher Mary Hodder discuss pooling their talents to create a tool that will challenge top-dog Google. The new search engine will help surfers zero in on the most pertinent blogs
</description>
			<itunes:subtitle>The right needle in the right haystack</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords> search engine blogs napsterizer  Tony Conrad  Mary Hodder Google  </itunes:keywords>
			<pubDate>Tue, 18 Oct 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/tconrad_mhodder20051018.mp3" length="15049403" type="audio/mpeg"/>
			<itunes:duration>28:43</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/tconrad_mhodder20051018.mp3</guid>
		</item>



<item>
			<title>Blog Master</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jason_calacanis20051011.mp3</link>
			<description>Jason McCabe Calacanis discusses his surprising decision to sell Weblogs Inc. to AOL -- in a deal said to total $25 million -- and what it's like to work with the Internet giant
</description>
			<itunes:subtitle>Why Jason Calacanis Sold Blogs to AOL</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Jason McCabe Calacanis Weblogs Inc AOL Gawker blogs advertising Internet media micromedia Live 8 blog blogger blogging podcast</itunes:keywords>
			<pubDate>Tue, 11 Oct 2005 11:59:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jason_calacanis20051011.mp3" length="11353807" type="audio/mpeg"/>
			<itunes:duration>21:40</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jason_calacanis20051011.mp3</guid>
		</item>



			<item>
			<title>Pitchman.com</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/steve_rubel20051003.mp3</link>
			<description>Steve Rubel discusses the growth of PR blogs -- like his own, Micropersuasion.com -- and the new boundaries between bloggers and journalists.</description>
			<itunes:subtitle>Blogs: The new public relations tool?</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Rubel Micropersuasion PR blog blogger journalism blogger blogging</itunes:keywords>
			<pubDate>Tue, 4 Oct 2005 19:38:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/steve_rubel20051003.mp3" length="8322643" type="audio/mpeg"/>
			<itunes:duration>15:53</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/steve_rubel20051003.mp3</guid>
		</item>
		
		
			<item>
			<title>Too Many Visitors</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/arianna_huffington20050908.mp3</link>
			<description>The downside of Arianna Huffington's mega blog? 15,000 reader comments that wait to be approved.</description>
			<itunes:subtitle>Arianna Huffington of The Huffington Post</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Katrina blogs bloggers Huffington Post journalist  bloggers Katrina 9/11 technology internet blogging BusinessWeek Arianna Huffington</itunes:keywords>
			<pubDate>Wed, 28 Sep 2005 10:08:00 EDT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/arianna_huffington20050908.mp3" length="6561365" type="audio/mpeg"/>
			<itunes:duration>13:39</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/arianna_huffington20050908.mp3</guid>
		</item>

				<item>
			<title>Citizen Power</title>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/jeff_jarvis20050908.mp3</link>
			<description>Grassroots movements can devise disaster-relief networks that respond faster than the government, says Jeff Jarvis of Buzzmachine.com.</description>
			<itunes:subtitle>Jeff Jarvis of Buzzmachine.com</itunes:subtitle>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
		<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
		<itunes:keywords>Katrina blogs smart mobs citizen journalist database Jarvis Buzzmachine swarming bloggers Katrina 9/11 technology internet blogging</itunes:keywords>
			<pubDate>Tue, 20 Sep 2005 16:54:00 EDT</pubDate>
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			<itunes:duration>15:21</itunes:duration>
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			<title>PodCast 101</title>
			<itunes:subtitle>The lowdown on podcasting</itunes:subtitle>
			<link>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/bw_pod101_low.mp3</link>
			<description>Now it's a lot easier to listen than it is to send your own audio programs into cyberspace. But stay tuned -- this party's just getting started.</description>
			<itunes:author>Stephen Baker</itunes:author>
			<category>Podcasting</category>
			<itunes:category text="Technology" />
		<itunes:category text="Audio Blogs" />
			<pubDate>Sat, 21 May 2005 14:15:00 GMT</pubDate>
			<enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/bw_pod101_low.mp3" length="2506838" type="audio/mpeg"/>
			<itunes:duration>10:26</itunes:duration>
			<guid>http://www.businessweek.com/mediacenter/qt/podcasts/podcasting/bw_pod101_low.mp3</guid>
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