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    <title>BusinessWeek -- Innovation of the Week</title>
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    <description>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</description>
    <itunes:subtitle>The latest from radical innovators and designers in business</itunes:subtitle>
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    <itunes:summary>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</itunes:summary>
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    <copyright>Copyright 2009, by The McGraw-Hill Companies Inc. All rights reserved.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
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      <title>New Products Require Quicker R&amp;D</title>
      <itunes:subtitle>The recession is no time to let up</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_18_09.htm</link>
      <description>Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing</description>
      <pubDate>Wed, 18 Nov 2009 10:15:12 -0500</pubDate>
      <itunes:duration>16:25</itunes:duration>
      <itunes:keywords>Innovation, Invention Machine, Mark Atkins, sustainable, software, automate, standardize, product cycle, recession, productivity, Asia, innovation platform</itunes:keywords>
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      <title>How Can Government Spark Innovation?</title>
      <itunes:subtitle>The State Dept.'s Alec Ross on Invention</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_09_09.htm</link>
      <description>Alec Ross, senior advisor on innovation to Secretary of State Hillary Clinton, discusses how governments at home and abroad can fuel inventive thinking. Companies such as Google and Cisco, he says, have gained from public funding</description>
      <pubDate>Mon, 09 Nov 2009 17:30:59 -0500</pubDate>
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      <itunes:keywords>Alec Ross, Secretary of State, Hillary Clinton, Barack Obama, innovation, Google, Cisco, Twitter, DARPA, internet</itunes:keywords>
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      <title>Telepresence: An Innovation Hotbed?</title>
      <itunes:subtitle>Polycom's CEO on videoconferencing</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_02_09.htm</link>
      <description>Robert C. Hagerty, CEO of Polycom, discusses why he thinks videoconferencing and telepresence (essentially very high-quality videoconferencing) will spark invention and new business partnerships</description>
      <pubDate>Mon, 02 Nov 2009 15:46:56 -0500</pubDate>
      <itunes:duration>5:49</itunes:duration>
      <itunes:keywords>Polycom, Robert C. Hagerty, videoconferencing, telepresence, Cisco, Hewlett-Packard, World Business Forum, acquisitions, partnerships, innovation</itunes:keywords>
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      <title>Building Shanghai's Design Culture</title>
      <itunes:subtitle>Fostering a design community in China</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_27_09.htm</link>
      <description>Both local and multinational design firms in Shanghai are starting to explore the role design can play in addressing social issues such as education and the environment, says Tim Marshall, provost of the New School in New York.</description>
      <pubDate>Tue, 27 Oct 2009 13:06:43 -0400</pubDate>
      <itunes:duration>14:18</itunes:duration>
      <itunes:keywords>China, Shanghai, China design, design, design community, design culture, design thinking, high complexity design, Tim Marshall, The New School</itunes:keywords>
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      <title>Reimagining Consumer Products</title>
      <itunes:subtitle>Fahrenheit 212 and the Next New Thing </itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_20_09.htm</link>
      <description>New York innovation consultancy Fahrenheit 212 has helped the likes of Coca-Cola and Procter &amp; Gamble develop new products. CEO Geoff Vuleta tells how the firm also came up with a new vending machine for Samsung</description>
      <pubDate>Tue, 20 Oct 2009 16:51:16 -0400</pubDate>
      <itunes:duration>13:52</itunes:duration>
      <itunes:keywords>Innovation, design, Geoff Vuleta, Fahrenheit 212, advertising, marketing, consultant, vending machines, recession, Samsung, Coca-Cola, consumer products</itunes:keywords>
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      <title>Defining Large-Scale Innovation</title>
      <itunes:subtitle>John Kao on macro-innovation strategies</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_13_09.htm</link>
      <description>Innovation adviser and author John Kao says that scaling up innovation projects requires acting on behalf of society, not just corporations. Could governments play a larger role?</description>
      <pubDate>Tue, 13 Oct 2009 11:38:45 -0400</pubDate>
      <itunes:duration>7:36</itunes:duration>
      <itunes:keywords>John Kao, innovation, The Institute for Large Scale Innovation, government, creativity, corporations, Deloitte, Harvard Business Review, Singapore, Helsinki, India</itunes:keywords>
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      <title>Valuing Social Networks</title>
      <itunes:subtitle>Are connections worth more than money?</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_06_09.htm</link>
      <description>Amid the recent hype surrounding the valuations of social networking sites such as Facebook and Twitter, Harvard professor Nicholas Christakis discusses the hidden values of being connected both offline and online</description>
      <pubDate>Tue, 06 Oct 2009 18:09:04 -0400</pubDate>
      <itunes:duration>9:00</itunes:duration>
      <itunes:keywords>Nicholas A. Christakis, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, Facebook, Twitter, social networking, banking, Northern Rock Bank</itunes:keywords>
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      <title>The Pursuit of Elegance</title>
      <itunes:subtitle>Matthew May on the power of simplicity</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_29_09.htm</link>
      <description>The best ideas have something missing - and that's no bad thing, says former Toyota consultant Matthew E. May. Here, he explains the importance of elegance and evolutionary innovation in business</description>
      <pubDate>Tue, 29 Sep 2009 16:46:05 -0400</pubDate>
      <itunes:duration>9:41</itunes:duration>
      <itunes:keywords>Elegance, Matthew E May, Toyota, Apple, Twitter, chess, checkers, ideas, innovation, brainstorming, simplicity, complexity</itunes:keywords>
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      <title>Business Should Think Like Designers</title>
      <itunes:subtitle>IDEO's Tim Brown urges execs to change</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_22_09.htm</link>
      <description>Tim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting "design thinking." Learn what customers want, he says, and answer their needs</description>
      <pubDate>Tue, 22 Sep 2009 13:39:38 -0400</pubDate>
      <itunes:duration>10:56</itunes:duration>
      <itunes:keywords>design, innovation, design thinking, IDEO, Tim Brown, Procter &amp; Gamble, A.G. Lafley, Change by Design</itunes:keywords>
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      <title>Turn the Downturn to Your Advantage</title>
      <itunes:subtitle>Bain's Darrell Rigby on bold moves</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_15_09.htm</link>
      <description>Bain &amp; Co. partner Darrell Rigby, author of Winning in Turbulence, says smart companies will assess strengths during the recession and move toward recovery with daring but calculated actions. He talks to BusinessWeek's Reena Jana</description>
      <pubDate>Tue, 15 Sep 2009 12:31:40 -0400</pubDate>
      <itunes:duration>9:24</itunes:duration>
      <itunes:keywords>Darrell Rigby, Bain and Co., recession, innovation, Winning in Turbulence, strategy, Cisco</itunes:keywords>
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      <title>R&amp;D Can't Wait for the Recovery</title>
      <itunes:subtitle>Sharp execs are filling pipelines today</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_08_09.htm</link>
      <description>Companies are slashing budgets as sales have tumbled. But Lisa Gundry, director of DePaul University's Center for Creativity &amp; Innovation, warns that cutting R&amp;D now will mean stale catalogs when customers return</description>
      <pubDate>Tue, 08 Sep 2009 15:55:26 -0400</pubDate>
      <itunes:duration>10:53</itunes:duration>
      <itunes:keywords>innovation, recession, depaul university, center for creativity, budgets, R&amp;D, process, new products, lisa gundry, risk, art institute, einstein</itunes:keywords>
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      <title>Getting to Plan B</title>
      <itunes:subtitle>Building a better business model</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_01_09.htm</link>
      <description>Kleiner Perkins Caufield &amp; Byers partner Randy Komisar discusses his book, Getting To Plan B. By eschewing the traditional business plan, entrepreneurs and innovators can build thriving enterprises</description>
      <pubDate>Tue, 01 Sep 2009 16:00:19 -0400</pubDate>
      <itunes:duration>17:40</itunes:duration>
      <itunes:keywords>enterprise, innovation, business plan,  Kleiner Perkins Caufield &amp; Byars, Randy Komisar, Getting to Plan B, Helen Walters, Amazon, Jeff Bezos, PayPal, Google, GlobalGiving</itunes:keywords>
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      <title>A Leaner Way to Develop Products</title>
      <itunes:subtitle>How Harley-Davidson revved up innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_25_09.htm</link>
      <description>Dantar Oosterwal, a former product-development exec at Harley-Davidson and Sara Lee and the author of The Lean Machine, argues that innovation can be streamlined just like manufacturing. </description>
      <pubDate>Tue, 25 Aug 2009 13:18:57 -0400</pubDate>
      <itunes:duration>10:55</itunes:duration>
      <itunes:keywords>Product development, lean management, Harley-Davidson, Lean Machine, author, Dantar Oosterval, Sara Lee, General Motors, design, motorcycles, lean manufacturing, Toyota</itunes:keywords>
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      <title>Innovation Doesn't Triumph Naturally</title>
      <itunes:subtitle>New ideas need marketing to catch fire</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_19_09.htm</link>
      <description>Most people need some coaxing to try something new, says David Midgley, an INSEAD marketing professor and author. That's why marketing is so critically important</description>
      <pubDate>Wed, 19 Aug 2009 13:00:55 -0400</pubDate>
      <itunes:duration>10:47</itunes:duration>
      <itunes:keywords>Innovation, marketing, advertising, INSEAD, David Midgley, Apple, product,  design, Innovation Manual, author, Michael Arndt, BusinessWeek</itunes:keywords>
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      <title>A Starbucks that's 'Not a Starbucks'</title>
      <itunes:subtitle>Is 15th Avenue Coffee a viable strategy?</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_12_09.htm</link>
      <description>Starbucks want to create a new, niche coffee shop. Will 15th Avenue Coffee and Tea appeal to consumers or will it inspire a backlash? Branding expert Brian Collins weighs in</description>
      <pubDate>Wed, 12 Aug 2009 10:11:21 -0400</pubDate>
      <itunes:duration>12:21</itunes:duration>
      <itunes:keywords>starbucks, design, coffee, branding, stores, Brian Collins, 15th Avenue Coffee and Tea, interior design, third places, creative </itunes:keywords>
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      <title>Determining Twitter's Value</title>
      <itunes:subtitle>Does Tweeting count as 'productivity'?</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_04_09.htm</link>
      <description>Erik Brynjolfsson, a professor at MIT's Sloan School of Management and director of MIT's Center for Digital Business, says Twitter can be measured by how it makes people productive, not just in monetary value</description>
      <pubDate>Tue, 04 Aug 2009 18:26:33 -0400</pubDate>
      <itunes:duration>7:53</itunes:duration>
      <itunes:keywords>Erik Brynjolfsson, MIT, MIT's Center for Digital Business, Google, Twitter, productivity, value, Wired for Innovation: How Information Technology is Reshaping the Economy</itunes:keywords>
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      <title>Innovation 101: What Do Customers Want?</title>
      <itunes:subtitle>How Strategyn helped Microsoft</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_28_09.htm</link>
      <description>While most companies say innovation is the key to growth, they often don't know quite what their clients want. Consultant Ulwick of Strategyn has a Six Sigma-like process to figure that out and, in turn, set companies on a surer product-development course.</description>
      <pubDate>Tue, 28 Jul 2009 15:26:43 -0400</pubDate>
      <itunes:duration>17:12</itunes:duration>
      <itunes:keywords>Innovation, research, product development, Microsoft, customer needs, Ulwick, Strategyn, consultancy, What Customers Want, software, recession,</itunes:keywords>
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      <title>Design in a Recession</title>
      <itunes:subtitle>Davin Stowell says design spurs business</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_21_09.htm</link>
      <description>The co-founder of Smart Design, a New York innovation consultancy, discusses how industrial design was born in the Great Depression -- and how it can galvanize economic growth even in very tough times</description>
      <pubDate>Tue, 21 Jul 2009 14:44:23 -0400</pubDate>
      <itunes:duration>6:06</itunes:duration>
      <itunes:keywords>Smart Design, Davin Stowell, innovation, design, economy, Great Depression, recession, Hewlett-Packard, OXO, Ford, Reena Jana</itunes:keywords>
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      <title>Microsoft's Trickle-Up Strategy</title>
      <itunes:subtitle>Amit Mital on emerging-market R&amp;D</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_14_09.htm</link>
      <description>Microsoft is looking to developing-world audiences for inspiration on new products for the U.S. Now it is also increasingly hunting for R&amp;D talent among students in emerging markets. The company's Amit Mital explains</description>
      <pubDate>Tue, 14 Jul 2009 10:30:46 -0400</pubDate>
      <itunes:duration>6:29</itunes:duration>
      <itunes:keywords>Microsoft, innovation, trickle-up, Amit Mital, Imagine Cup, emerging markets, developing world, Multi-Point, software, student competition, recruiting</itunes:keywords>
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      <title>Building Innovation Radar</title>
      <itunes:subtitle>How companies can consistently innovate</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_08_09.htm</link>
      <description>The more successful a company is today, the more likely it is to be disrupted tomorrow. MIT Sloan School of Management visiting professor Alan MacCormack suggests new approaches for anticipating what's ahead</description>
      <pubDate>Wed, 08 Jul 2009 12:12:11 -0400</pubDate>
      <itunes:duration>12:23</itunes:duration>
      <itunes:keywords>innovation, research, Intel Research, Alan MacCormack, venture capital, Helen Walters, disruption, innovation radars, startups</itunes:keywords>
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      <title>Computer Sciences CIO Sees Progress</title>
      <itunes:subtitle>Less IT doesn't mean less innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_30_09.htm</link>
      <description>Lemuel Lasher, chief innovation officer at Computer Sciences Corp. says that although IT spending is down, innovation continues</description>
      <pubDate>Tue, 30 Jun 2009 13:26:00 -0400</pubDate>
      <itunes:duration>13:26</itunes:duration>
      <itunes:keywords>Computer Sciences Corp, IT spending, Lemuel Lasher</itunes:keywords>
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      <title>Experiments, Prototypes &amp; Concepts</title>
      <itunes:subtitle>I Miss My Pencil author Kara Johnson</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_23_09.htm</link>
      <description>I Miss My Pencil is a book of ideas and concepts. Co-author and IDEO design strategist Kara Johnson discusses some of the book's findings and explains why freewheeling experimentation is important</description>
      <pubDate>Tue, 23 Jun 2009 12:34:56 -0400</pubDate>
      <itunes:duration>11:14</itunes:duration>
      <itunes:keywords>IDEO, Kara Johnson, I Miss My Pencil, Helen Walters, design, designer, strategy, market research, Martin Bone, client, CEO, MBA</itunes:keywords>
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      <title>Can American Idol Spur Invention?</title>
      <itunes:subtitle>How competitive innovation breeds ideas</itunes:subtitle>
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      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_15_09.htm</link>
      <description>Wharton professors Christian Terwiesch and Karl T. Ulrich discuss how companies can cultivate and select new business opportunities by creating or participating in competitions for ideas. </description>
      <pubDate>Mon, 15 Jun 2009 15:27:08 -0400</pubDate>
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      <title>Building an Innovation Culture</title>
      <itunes:subtitle>Thinking about internal innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_10_09.htm</link>
      <description>Building an innovation culture might be one of the least discussed challenges facing executives. But, says InnoCentive CEO Dwayne Spradlin, it's also one of the most pressing. Spradlin offers tips and advice for fostering internal innovation</description>
      <pubDate>Wed, 10 Jun 2009 15:07:35 -0400</pubDate>
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      <title>Transformative Innovation</title>
      <itunes:subtitle>Why Change Is Good</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_03_09.htm</link>
      <description>The recession has caused industries to crumble and companies to rethink how they do business. Innosight President Scott Anthony discusses how to adapt and survive with fewer resources.</description>
      <pubDate>Wed, 03 Jun 2009 10:18:08 -0400</pubDate>
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      <itunes:keywords>Innovation, Scott Anthony, transformation, IBM, Cisco, Apple, U.S. government, recession</itunes:keywords>
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      <title>Innovation in 11 Easy Steps</title>
      <itunes:subtitle>Turning ideas into real-world creations</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_27_09.htm</link>
      <description>Gerald Sindell, who runs business consultancy Thought Leaders International, talks about the process he has developed to help people become innovative. He lays out this step-by-step program in his new book, The Genius Machine</description>
      <pubDate>Wed, 27 May 2009 14:46:23 -0400</pubDate>
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      <title>Starck on Design</title>
      <itunes:subtitle>Philippe Starck on why he still designs</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_18_09.htm</link>
      <description>"I am always ashamed of everything I do." So speaks Philippe Starck, creator of iconic products, luggage, hotels, even spaceship interiors. In this freewheeling interview, he candidly takes on all topics</description>
      <pubDate>Mon, 18 May 2009 16:08:37 -0400</pubDate>
      <itunes:duration>12:30</itunes:duration>
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      <title>The Key to Corporate Longevity</title>
      <itunes:subtitle>Author Wolcott advises branching out</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_12_09.htm</link>
      <description>Innovative products and services will take a company only so far. Northwestern University's Robert Wolcott counsels corporations to create offshoot businesses, too</description>
      <pubDate>Tue, 12 May 2009 16:44:08 -0400</pubDate>
      <itunes:duration>12:30</itunes:duration>
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      <title>Defining the Creator Economy</title>
      <itunes:subtitle>Paul Saffo on tomorrow's economy</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_05_09.htm</link>
      <description>Forecaster and strategist Paul Saffo discusses the shift from "consumer" to "creator" economy, and the implications this has for Big Business</description>
      <pubDate>Tue, 05 May 2009 17:55:00 -0400</pubDate>
      <itunes:duration>9:42</itunes:duration>
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      <title>Design Strategy for Business</title>
      <itunes:subtitle>Nathan Shedroff on design and business</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_28_09.htm</link>
      <description>In 2007, Nathan Shedroff helped launch an MBA program in design strategy at California College of the Arts. Here, he discusses some things the faculty has learned so far, along with the importance of design thinking in business</description>
      <pubDate>Tue, 28 Apr 2009 17:18:47 -0400</pubDate>
      <itunes:duration>13:38</itunes:duration>
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      <title>Accessible Design Is Good Business</title>
      <itunes:subtitle>Graham Pullin on making simpler products</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_21_09.htm</link>
      <description>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</description>
      <pubDate>Tue, 21 Apr 2009 13:07:30 -0400</pubDate>
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      <title>The Future of the City</title>
      <itunes:subtitle>Arup's Luebkeman on building innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_14_09.htm</link>
      <description>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</description>
      <pubDate>Tue, 14 Apr 2009 17:57:04 -0400</pubDate>
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      <title>How Business Can Find Its Way</title>
      <itunes:subtitle>David Gibson on information design</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_07_09.htm</link>
      <description>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</description>
      <pubDate>Tue, 07 Apr 2009 17:53:41 -0400</pubDate>
      <itunes:duration>13:24</itunes:duration>
      <itunes:keywords>wayfinding design, information design, David Gibson, Two Twelve, Apple, Best Buy, Circuit City, New Jersey Transit, Qatar, Dubai, infrastructure, construction</itunes:keywords>
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    <item>
      <title>'Unthinkable' Business Strategies</title>
      <itunes:subtitle>Joshua Cooper Ramo On Radical Ideas</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_31_09.htm</link>
      <description>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</description>
      <pubDate>Tue, 31 Mar 2009 16:28:24 -0400</pubDate>
      <itunes:duration>10:09</itunes:duration>
      <itunes:keywords>Joshua Cooper Ramo, Kissinger Associates, Nintendo, banking, Time Inc., recession, skunk works, China, innovation</itunes:keywords>
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    <item>
      <title>Guy Kawasaki on Startup Innovation</title>
      <itunes:subtitle>Creative teams stay small and focused</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_24_09.htm</link>
      <description>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</description>
      <pubDate>Tue, 24 Mar 2009 14:44:58 -0400</pubDate>
      <itunes:duration>6:55</itunes:duration>
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      <title>ProgressiveRX vs. Wal-Mart</title>
      <itunes:subtitle>An online pharmacy takes on the big guns</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_17_09.htm</link>
      <description>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price. </description>
      <pubDate>Tue, 17 Mar 2009 16:45:55 -0400</pubDate>
      <itunes:duration>9:34</itunes:duration>
      <itunes:keywords>jessie scanlon, hayden hamilton, online pharmacy, healthcare system, healthcare costs, healthcare reform, Wal-Mart, big-box stores, Oxford SAID business school, ALS</itunes:keywords>
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    <item>
      <title>Open Innovation: A Xerox Case Study</title>
      <itunes:subtitle>How Xerox found outside innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_11_09.htm</link>
      <description>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</description>
      <pubDate>Wed, 11 Mar 2009 11:32:54 -0400</pubDate>
      <itunes:duration>11:21</itunes:duration>
      <itunes:keywords>Xerox, open innovation, Nine Sigma, color printers, Jessie Scanlon, Santokh Badesha, connect and develop, P and G, internal R and D</itunes:keywords>
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    <item>
      <title>Benchmarking American Innovation</title>
      <itunes:subtitle>A new report urges U.S. to spur innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_26_09.htm</link>
      <description>Co-author Rob Atkinson explains the findings of "The Atlantic Century," a new report from the Information Technology &amp; Innovation Foundation, which calls for U.S. government and business to focus determinedly on innovation. </description>
      <pubDate>Thu, 26 Feb 2009 15:31:28 -0500</pubDate>
      <itunes:duration>19:41</itunes:duration>
      <itunes:keywords>innovation, Information Technology and Innovation Foundation, Rob Atkinson, business, government, public/private partnership, global, local, health care, infrastructure, free market, economy</itunes:keywords>
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      <title>High Growth, Low Risk</title>
      <itunes:subtitle>Innovation doesn't have to be risky</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_24_09.htm</link>
      <description>Columbia Business School professor and innovation consultant Rita McGrath discusses her new book, Discovery-Driven Growth, and the methods that companies should use to manage growth.</description>
      <pubDate>Tue, 24 Feb 2009 10:41:01 -0500</pubDate>
      <itunes:duration>8:16</itunes:duration>
      <itunes:keywords>Rita McGrath, Jessie Scanlon, Columbia Journalism School, Discovery-Driven Growth, Ian MacMillan, innovation, growth, risk, low-risk, strategy</itunes:keywords>
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      <title>Making Machines "See"</title>
      <itunes:subtitle>Inventing smarter cameras</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_17_09.htm</link>
      <description>Dr. Visvanathan Ramesh, Siemens' Inventor of the Year, discusses advances in computing power and the sophisticated camera equipment that makes it possible to endow machines with sight</description>
      <pubDate>Tue, 17 Feb 2009 14:42:14 -0500</pubDate>
      <itunes:duration>8:54</itunes:duration>
      <itunes:keywords>Research, machines, security, cameras, algorithm, Visvanathan Ramesh, Siemens</itunes:keywords>
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      <title>Philips CEO: Emerging-Market Lessons</title>
      <itunes:subtitle>Gerard Kleisterlee on China and India</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_10_09.htm</link>
      <description>The chief executive of Dutch multinational Royal Philips Electronics discusses how the company remains committed to research and mergers and acquisitions in developing regions, even during the downturn</description>
      <pubDate>Tue, 10 Feb 2009 17:30:06 -0500</pubDate>
      <itunes:duration>6:45</itunes:duration>
      <itunes:keywords>Royal Philips Electronics, Gerard Kleisterlee, innovation, India, China, Africa, lighting, infrastructure, mergers and acquisitions, recesssion, economic downturn</itunes:keywords>
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      <title>The Innovator's Prescription</title>
      <itunes:subtitle>Christensen on health-care innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_04_09.htm</link>
      <description>It's no secret the U.S. health-care system is in a state of disarray, but can Washington save it? Or will private innovation outpace government proposals? HBS professor Clayton Christensen analyzes some of the key issues facing 21st century health care</description>
      <pubDate>Wed, 04 Feb 2009 10:03:46 -0500</pubDate>
      <itunes:duration>19:06</itunes:duration>
      <itunes:keywords>health care, medicine, innovation, disruptive innovation, Clayton Christensen, Catherine Arnst, Innosight, malpractice, technology, software, medical records</itunes:keywords>
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      <title>The Value of Open Innovation</title>
      <itunes:subtitle>NineSigma's Frank Evan on innovation ROI</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_28_09.htm</link>
      <description>NineSigma's Frank Evan helps big companies tap independent inventors, university researchers, and others outside their R&amp;D departments. Evan talks about open innovation, how to know if it's working, and why you shouldn't just slash your innovation budget. </description>
      <pubDate>Wed, 28 Jan 2009 16:20:30 -0500</pubDate>
      <itunes:duration>8:25</itunes:duration>
      <itunes:keywords>Frank Evan, Jessie Scanlon, NineSigma, open innovation, P&amp;G, Rolls Royce, Xerox, pet food, inventor</itunes:keywords>
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      <title>Keeping MINI Fresh</title>
      <itunes:subtitle>Designing (and redesigning) an icon</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_21_09.htm</link>
      <description>From the 2009 Detroit International Auto Show, MINI Design Chief Gert Hildebrand discusses how his designers keep the iconic line of autos fresh year after year. He also talks about the fraternity of auto designers that meets up at auto shows.</description>
      <pubDate>Wed, 21 Jan 2009 11:07:24 -0500</pubDate>
      <itunes:duration>12:34</itunes:duration>
      <itunes:keywords>Design, Autos, Mini, Detroit Auto Show</itunes:keywords>
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      <title>IBM's New Retail Tools</title>
      <itunes:subtitle>How you shop: what it means</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_13_09.htm</link>
      <description>American consumers are developing new shopping styles, concludes a new survey of 30,000 shoppers by IBM. Big Blue's Fred Balboni explains a new suite of tools intended to help retailers analyze customers' buying patterns as the downturn continues</description>
      <pubDate>Tue, 13 Jan 2009 16:04:31 -0500</pubDate>
      <itunes:duration>6:21</itunes:duration>
      <itunes:keywords>IBM, Fred Balboni, retail, innovation, survey, shopping, National Retail Federation, technology</itunes:keywords>
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      <title>The New Contrarianism: Less for Less</title>
      <itunes:subtitle>Deloitte's Michael Raynor on innovation</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_07_09.htm</link>
      <description>Michael Raynor, co-author of The Innovator's Dilemma and author of The Strategy Paradox, outlines his theory of "the new contrarianism." In a downturn, says Raynor, companies need to look beyond belt-tightening to focus obsessively on their customers</description>
      <pubDate>Wed, 07 Jan 2009 11:23:58 -0500</pubDate>
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      <title>Empathy Loves Company</title>
      <itunes:subtitle>How Nike, IBM understand their customers</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_30_08.htm</link>
      <description>Dev Patnaik, founder of innovation strategy firm Jump Associates, discusses how businesses can really expand their reach if they take the trouble to look at things through their customer's eyes.</description>
      <pubDate>Tue, 30 Dec 2008 11:01:54 -0500</pubDate>
      <itunes:duration>10:16</itunes:duration>
      <itunes:keywords>Dev Patnaik, Jump Associates, empathy, IBM, Nike, Target, Mercedes-Benz, Northwest Airlines, recession, innovation, strategy, layoffs</itunes:keywords>
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      <title>The Year in Innovation: 2008</title>
      <itunes:subtitle>BusinessWeek's take on a year of change </itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_23_08.htm</link>
      <description>BusinessWeek's New York innovation team discuss the main themes and trends of the past year, from disastrous financial innovation to the proposed remodeling of health care</description>
      <pubDate>Tue, 23 Dec 2008 11:05:27 -0500</pubDate>
      <itunes:duration>13:55</itunes:duration>
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      <title>The Net Generation Grows Up</title>
      <itunes:subtitle>A new, digital generation makes its mark</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_17_08.htm</link>
      <description>Don Tapscott, author of 'Grown Up Digital,' describes how business leaders must adapt to a new, hyper tech-savvy generation. He also discusses the effect this young group had on the 2008 election and will continue to have on the incoming Administration.</description>
      <pubDate>Wed, 17 Dec 2008 17:20:46 -0500</pubDate>
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      <title>Nestle's Collaborative Strategies</title>
      <itunes:subtitle>Helmut Traitler on Nestle's partnerships</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_09_08.htm</link>
      <description>Nestle has been working with art students and emerging-market researchers to develop new products and branch out to new audiences. Helmut Traitler discusses how the Swiss-based company approaches "open" innovation to help Nestle grow.</description>
      <pubDate>Tue, 09 Dec 2008 17:44:29 -0500</pubDate>
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      <title>Five Traits of Innovative Companies</title>
      <itunes:subtitle>Corporate culture is key </itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_03_08.htm</link>
      <description>Rajesh Chandy discusses his study on business innovation, highlighting the five ingredients of successful companies. </description>
      <pubDate>Wed, 03 Dec 2008 12:56:20 -0500</pubDate>
      <itunes:duration>12:40</itunes:duration>
      <itunes:keywords>Innovation, corporate culture, risk, failure, ideas, success, future, breakthrough</itunes:keywords>
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    <item>
      <title>Why Invest in Office Furniture Now?</title>
      <itunes:subtitle>Bob Arko says new desks prompt new ideas</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_25_08.htm</link>
      <description>The creative director of Coalesse, a recent addition to Steelcase's stable of furniture companies, discusses why it's important to design new types of chairs and conference tables to spark collaboration and encourage fresh thinking in the workplace</description>
      <pubDate>Tue, 25 Nov 2008 14:31:02 -0500</pubDate>
      <itunes:duration>7:20</itunes:duration>
      <itunes:keywords>Steelcase, innovation, Bob Arko, Coalesse, furniture, office, design, Google</itunes:keywords>
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      <title>Developing Green Gear</title>
      <itunes:subtitle>The North Face's Eco-Chic New Products</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_18_08.htm</link>
      <description>Steve Rendle, president of outdoor-gear maker The North Face, discusses how the company blends its research in sustainable materials with its development of new high-performance products</description>
      <pubDate>Tue, 18 Nov 2008 16:30:55 -0500</pubDate>
      <itunes:duration>7:31</itunes:duration>
      <itunes:keywords>The North Face, Steve Rendle, outdoor gear, sports gear, sustainable materials, outdoor clothing design, research &amp; development, economic downturn, retailing </itunes:keywords>
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      <title>The World's Top R&amp;D Spenders</title>
      <itunes:subtitle>Does investing in innovation pay off?</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_11_08.htm</link>
      <description>Barry Jaruzelski, a partner at Booz &amp; Co., discusses the findings in the fourth annual Global Innovation 1000 survey of the world's top spenders in corporate R&amp;D, and why it's important  to invest in new products during a recession.</description>
      <pubDate>Tue, 11 Nov 2008 17:20:18 -0500</pubDate>
      <itunes:duration>9:07</itunes:duration>
      <itunes:keywords>Booz, Co., innovation, Global Innovation 1000, Toyota, China, India, research and development, recession</itunes:keywords>
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      <title>Greening Venture Capital</title>
      <itunes:subtitle>Investing in clean tech startups</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_04_08.htm</link>
      <description>Paul Holland, general partner of Silicon Valley's Foundation Capital, discusses the role of venture capital in fostering innovative green startups even as the economic downturn dries up funding.</description>
      <pubDate>Tue, 04 Nov 2008 17:44:50 -0500</pubDate>
      <itunes:duration>8:25</itunes:duration>
      <itunes:keywords>Clean technology, green energy, green technology, environment, global warming</itunes:keywords>
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    <item>
      <title>The Power of The Visual</title>
      <itunes:subtitle>The intersection of art and technology</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_28_08.htm</link>
      <description>Ben Fry, co-developer of the Processing open-source programming environment and recent winner of the prestigious Muriel Cooper Award for interactive digital communication, discusses the ever-increasing crossover between art, design, and technology</description>
      <pubDate>Tue, 28 Oct 2008 18:46:42 -0400</pubDate>
      <itunes:duration>9:13</itunes:duration>
      <itunes:keywords>art, design, technology, innovation, open source, programming, Muriel Cooper, Ben Fry, Casey Reas</itunes:keywords>
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    <item>
      <title>Can a Well-Designed Office Pay Off?</title>
      <itunes:subtitle>Gensler study links design and profit</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_21_08.htm</link>
      <description>Office design affects productivity. Gensler's Diane Hoskins discusses a survey that shows employees who rate their workplaces as conducive to collaborative and private work tend to perform better, which in turn can improve the bottom line.</description>
      <pubDate>Tue, 21 Oct 2008 15:37:03 -0400</pubDate>
      <itunes:duration>11:30</itunes:duration>
      <itunes:keywords>Gensler, Diane Hoskins, work, office design, 3M, economic downturn, collaboration, innovation</itunes:keywords>
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    <item>
      <title>'My' Space</title>
      <itunes:subtitle>How NASA uses social networking</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_14_08.htm</link>
      <description>NASA's chief knowledge architect, Jeanne Holm, discusses how the space agency is adopting Web 2.0 technologies, including wikis and social networking tools, to sift through, organize, and archive mountains of mission and launch data</description>
      <pubDate>Tue, 14 Oct 2008 18:03:52 -0400</pubDate>
      <itunes:duration>8:10</itunes:duration>
      <itunes:keywords>Web 2.0, social networking, IM, space, orbit, lunar lander, stars, atmosphere, shuttle, Jeanne Holm, NASA, NASA Jet Propulsion Laboratory</itunes:keywords>
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    <item>
      <title>A Test Lab for Greener Houses</title>
      <itunes:subtitle>MIT's OPEN Prototype Initiative</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_07_08.htm</link>
      <description>Tedd Benson discusses the OPEN Prototype Initiative, a collaboration between Massachusetts Institute of Technology and private industry that aims to develop guidelines to test environmentally friendly ways to design and build homes</description>
      <pubDate>Tue, 07 Oct 2008 18:17:51 -0400</pubDate>
      <itunes:duration>12:00</itunes:duration>
      <itunes:keywords>Sustainable design, architecture, green homes, podcast, BusinessWeek, Matt Vella</itunes:keywords>
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    <item>
      <title>Innovating Through the Crunch</title>
      <itunes:subtitle>Can companies learn from the downturn?</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_30_08.htm</link>
      <description>Is financial innovation one of the roots of the crisis? Can companies come out of the downturn stronger? What can executives learn from the credit crunch? Matt Vella and Bruce Nussbaum discuss the consequences of panic on Wall Street</description>
      <pubDate>Tue, 30 Sep 2008 19:26:42 -0400</pubDate>
      <itunes:duration>8:11</itunes:duration>
      <itunes:keywords>Innovation, recession, credit crisis, credit crunch, research and development</itunes:keywords>
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    <item>
      <title>An Economist on the Virtual Economy</title>
      <itunes:subtitle>The markets within a video game</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_24_08.htm</link>
      <description>Eyjolfur Guomundsson, the first economist hired to study and guide the economy of a massively multiplayer online world, discusses his role in developing the virtual markets within science-fiction video game EVE Online.</description>
      <pubDate>Wed, 24 Sep 2008 11:27:44 -0400</pubDate>
      <itunes:duration>8:43</itunes:duration>
      <itunes:keywords>EVE Online, Eyjolfur Guomundsson, economy, virtual world, virtual economy, MMOG; gaming; </itunes:keywords>
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    <item>
      <title>Metallica's Brand Savvy</title>
      <itunes:subtitle>What business can learn from heavy metal</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_16_08.htm</link>
      <description>Branding expert David Turner works with companies such as Coke. Here he talks about his recent job -- designing the cover for Metallica's new album, Death Magnetic -- and about what consumer brands can learn from rock stars.</description>
      <pubDate>Tue, 16 Sep 2008 17:16:19 -0400</pubDate>
      <itunes:duration>14:46</itunes:duration>
      <itunes:keywords>Metallica, Death Magnetic, heavy metal, rock, David Turner, Turner Duckworth, Jessie Scanlon, branding, consumer brands, Coca-Cola</itunes:keywords>
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      <title>eBay's Fashion Focus</title>
      <itunes:subtitle>Constance White on fashion's influence</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_10_08.htm</link>
      <description>As fashion mavens gather to assess designs for Spring-Summer 2009, eBay's style director takes a look at the intersection of business and fashion</description>
      <pubDate>Wed, 10 Sep 2008 10:05:15 -0400</pubDate>
      <itunes:duration>9:51</itunes:duration>
      <itunes:keywords>eBay, fashion, Narciso Rodriguez, Proenza Schouler, Fashion Week, innovation, distribution, Constance White</itunes:keywords>
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      <title>Design That Matters</title>
      <itunes:subtitle>How to create brands consumers will love</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_02_08.htm</link>
      <description>Robert Brunner, co-author of a new book that looks at the way great design can make people love a brand, discusses how companies such as Apple, BMW, and Target use design to establish lasting and lucrative relationships with customers.</description>
      <pubDate>Tue, 02 Sep 2008 16:53:19 -0400</pubDate>
      <itunes:duration>11:45</itunes:duration>
      <itunes:keywords>design, design thinking, industrial design, design supply chain, design infrastructure</itunes:keywords>
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      <title>R&amp;D After the Crash</title>
      <itunes:subtitle>Organizing research during tough times</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_26_08.htm</link>
      <description>John Roese, Nortel's CTO and innovation chief, discusses how the company reorganized its research and development teams in the wake of the telecom slump of 2001. The strategy? Pairing scientists with newly hired usability experts and designers</description>
      <pubDate>Tue, 26 Aug 2008 20:07:36 -0400</pubDate>
      <itunes:duration>14:58</itunes:duration>
      <itunes:keywords>Research and development, R&amp;D, networking, virtual worlds, experience design, usability design, usability experts, John Roese, Nortel, telecom industry</itunes:keywords>
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      <title>The View from 1,614 Feet</title>
      <itunes:subtitle>Designing the world's tallest building</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_19_08.htm</link>
      <description>Just as new world records are set at the Beijing Olympics, the race to construct the world's tallest building continues. Lead designer William Pedersen discusses the opening of the "super-skyscraper," the Shanghai World Financial Center.</description>
      <pubDate>Tue, 19 Aug 2008 16:37:59 -0400</pubDate>
      <itunes:duration>11:04</itunes:duration>
      <itunes:keywords>William Pedersen, Kohn Pedersen Fox, architecture, skyscrapers, China, tallest building in the world, Shanghai, Shanghai World Financial Center, Chinese culture</itunes:keywords>
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      <title>The Olympics and Innovation</title>
      <itunes:subtitle>New product lessons from the Games</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_12_08.htm</link>
      <description>BusinessWeek's Reena Jana &amp; John A. Byrne discuss how companies are using the Beijing Games to develop new products &amp; ideas</description>
      <pubDate>Tue, 12 Aug 2008 18:23:47 -0400</pubDate>
      <itunes:duration>12:31</itunes:duration>
      <itunes:keywords>sports, Beijing, innovation, product development, placement, marketing, global, international, sponsorships</itunes:keywords>
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      <title>Conducting Quality Conversations</title>
      <itunes:subtitle>Tips on Managing Social Networks</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_05_08.htm</link>
      <description>As the momentum around social networks for business continues to grow, how can executives know what's appropriate and what systems to implement within their own enterprise? Social networks expert John Kembel offers a few ways of thinking about the issue</description>
      <pubDate>Tue, 05 Aug 2008 18:39:33 -0400</pubDate>
      <itunes:duration>12:13</itunes:duration>
      <itunes:keywords>social networks, networking, online, Facebook, enterprise, software, technology, platform, innovation</itunes:keywords>
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      <title>When Design Worlds Collide</title>
      <itunes:subtitle>Immerse yourself in this</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_29_08.htm</link>
      <description>Tali Krakowsky, Imaginary Forces' director of experience design, discusses the mix of architecture, motion graphics, interior design, and interactive art used in creating immersive experiences for companies including BMW, IBM, and Morgan Stanley</description>
      <pubDate>Tue, 29 Jul 2008 18:31:49 -0400</pubDate>
      <itunes:duration>9:46</itunes:duration>
      <itunes:keywords>design; interaction, architecture, motion graphics, interior design, BMW, IBM, Morgan Stanley</itunes:keywords>
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      <title>R&amp;D: The D Is for Design</title>
      <itunes:subtitle>How research and development must change</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_22_08.htm</link>
      <description>Monty Montague, a principal at innovation consultancy Bolt, discusses how incorporating design into traditional R and D departments has led to major innovations at companies ranging from IBM to Herman Miller.</description>
      <pubDate>Tue, 22 Jul 2008 14:54:02 -0400</pubDate>
      <itunes:duration>9:40</itunes:duration>
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      <title>Anytime/Anywhere Media</title>
      <itunes:subtitle>Developing tomorrow's new digital media</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_15_08.htm</link>
      <description>David Wertheimer, executive director of USC's Anytime/Anywhere Content Lab, argues for a digital middle ground where media companies, consumers, and tech providers--groups that have at times been at odds--can co-create future media innovations</description>
      <pubDate>Tue, 15 Jul 2008 16:25:32 -0400</pubDate>
      <itunes:duration>17:35</itunes:duration>
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    <item>
      <title>Tuning In to Consumers</title>
      <itunes:subtitle>A new book on how brands function</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_08_08.htm</link>
      <description>Co-author David Meerman Scott discusses Tuned In, a new book that investigates the elements enabling such insurgent brands as Zipcar, Intuit, Magnavox--and even Barack Obama--to resonate with consumers. </description>
      <pubDate>Tue, 08 Jul 2008 15:52:29 -0400</pubDate>
      <itunes:duration>11:18</itunes:duration>
      <itunes:keywords>Branding, Zipcar, Intuit, Magnavox, Barack Obama, brands, consumers, connections, experience</itunes:keywords>
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    <item>
      <title>How InnoCentive Is Still Innovative</title>
      <itunes:subtitle>What's new at the crowdsourcing stalwart</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_01_08.htm</link>
      <description>InnoCentive, the site where companies and nonprofits post problems and anyone can solve them for cash, is always remaking itself. Today, beyond science- and engineering-based challenges, its topics include fixing the U.S. health-care system and clean tech</description>
      <pubDate>Tue, 01 Jul 2008 16:08:19 -0400</pubDate>
      <itunes:duration>7:35</itunes:duration>
      <itunes:keywords>InnoCentive, Eli Lilly, innovation, crowdsourcing, nonprofits, inventors, science, engineering, services</itunes:keywords>
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      <title>The Business of Web Design</title>
      <itunes:subtitle>Digital design in the modern age</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_24_08.htm</link>
      <description>Design commentator Steven Heller discusses the evolution of digital design and the challenges facing both those building Web-based businesses and those charged with designing them</description>
      <pubDate>Tue, 24 Jun 2008 16:37:03 -0400</pubDate>
      <itunes:duration>10:05</itunes:duration>
      <itunes:keywords>Web, design, online, Google, visual, interaction, graphics, SEO, usability, aesthetics, interface</itunes:keywords>
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      <title>Health-Care Innovation</title>
      <itunes:subtitle>Harvard professor Bob Higgins on health</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_17_08.htm</link>
      <description>Bob Higgins, longtime venture capitalist and entrepreneurship professor, talks about health care and the threat to U.S. leadership in research from nations that invest more in science.</description>
      <pubDate>Tue, 17 Jun 2008 17:07:14 -0400</pubDate>
      <itunes:duration>10:24</itunes:duration>
      <itunes:keywords>Health care, innovation, health, medicine, Harvard, Business, Bob Higgins, Cathy Arnst, globalization, leadership</itunes:keywords>
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      <title>Education 2.0</title>
      <itunes:subtitle>Innovation in education</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_11_08.htm</link>
      <description>Clayton Christensen talks about transforming education through disruptive innovation, how schools can cater to children who learn differently, and how the U.S. can improve their system.</description>
      <pubDate>Wed, 11 Jun 2008 17:05:53 -0400</pubDate>
      <itunes:duration>16:00</itunes:duration>
      <itunes:keywords>Education, Disruptive innovation</itunes:keywords>
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      <title>Games for Change</title>
      <itunes:subtitle>Casual gaming for good causes</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_04_08.htm</link>
      <description>EA's new casual games boss discusses why titles aimed at wider audiences offer designers greater opportunities to innovate. Nashak also talks about Games for Change, a festival uniting do-good nonprofits with game makers.</description>
      <pubDate>Wed, 04 Jun 2008 16:49:27 -0400</pubDate>
      <itunes:duration>10:20</itunes:duration>
      <itunes:keywords>Casual games, games for change; EA; Electronic Arts; Robert Nashak</itunes:keywords>
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    <item>
      <title>From Me-Too to New to the World</title>
      <itunes:subtitle>Emerson Electric's New Innovation Push</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_04_08.htm</link>
      <description>How does numbers-focused conglomerate Emerson Electric hope to foster breakthrough innovations? Charlie Peters, the company's newly named chief innovation officer, explains. A big part of the effort: developing products that are "new to the world"</description>
      <pubDate>Wed, 04 Jun 2008 11:38:47 -0400</pubDate>
      <itunes:duration>9:35</itunes:duration>
      <itunes:keywords>Innovation, New product development, Emerson Electric, Charlie Peters, New to the World</itunes:keywords>
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    <item>
      <title>The Social Media Groundswell</title>
      <itunes:subtitle>Making the most of the Web 2.0 world</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_27_08.htm</link>
      <description>Charlene Li, the co-author of the new book Groundswell: Winning in a World Transformed by Social Technologies talks about how companies are tapping into social media to talk with customers rather than at them.</description>
      <pubDate>Tue, 27 May 2008 18:44:22 -0400</pubDate>
      <itunes:duration>8:20</itunes:duration>
      <itunes:keywords>Forrester Research, Web 2.0, Social Media, customer service, support, community</itunes:keywords>
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    <item>
      <title>Whirlpool's Innovation Model</title>
      <itunes:subtitle>Turning commodities into experiences</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_20_08.htm</link>
      <description>Whirlpool's design chief discusses how innovation helps the company compete in the highly commoditized appliance market. To stay ahead of increasing competition, designers are now working on the development of an ecosystem of new products</description>
      <pubDate>Tue, 20 May 2008 17:50:46 -0400</pubDate>
      <itunes:duration>14:01</itunes:duration>
      <itunes:keywords>Whirlpool, Chuck Jones, Charles Jones, appliances, innovation, commodities, experiences</itunes:keywords>
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    <item>
      <title>How To Redesign Business Models</title>
      <itunes:subtitle>Developing game-changing models</itunes:subtitle>
      <itunes:author>Jeneanne Rae</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_14_08.htm</link>
      <description>Jeneanne Rae of Peer Insight gives practical advice on how to redesign common business models using examples of transformations in companies from Amazon to IBM and Boeing</description>
      <pubDate>Wed, 14 May 2008 13:22:02 -0400</pubDate>
      <itunes:duration>11:39</itunes:duration>
      <itunes:keywords>Innovation, Technology, Business models</itunes:keywords>
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      <title>It's the Experience That Counts</title>
      <itunes:subtitle>How to design a holistic consumer experience</itunes:subtitle>
      <itunes:author>Peter Merholz</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_07_08.htm</link>
      <description>Peter Merholz of Adaptive Path discusses how focusing on consumers' experience of new products and services through rapid prototyping and other means can inform and shape design</description>
      <pubDate>Wed, 07 May 2008 13:40:56 -0400</pubDate>
      <itunes:duration>15:07</itunes:duration>
      <itunes:keywords>designer, user experiences, Adaptive Path, innovation, business</itunes:keywords>
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    <item>
      <title>Service Innovation Rising</title>
      <itunes:subtitle>The new world of service</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_29_08.htm</link>
      <description>IBM's chief service researcher discusses the findings of a new survey, conducted with the University of Cambridge, charting the evolution of service innovation and laying out recommendations for businesses and universities seeking to innovate</description>
      <pubDate>Tue, 29 Apr 2008 16:32:56 -0400</pubDate>
      <itunes:duration>10:15</itunes:duration>
      <itunes:keywords>Service, service innovation, IBM</itunes:keywords>
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    <item>
      <title>Concrete Dragons</title>
      <itunes:subtitle>China's booming, soaring cities</itunes:subtitle>
      <itunes:author>Thomas Campanella</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_23_08.htm</link>
      <description>Thomas Campanella, author of The Concrete Dragon, talks about China's urban revolution and what the construction boom has to teach architects, urban planners, and city leaders in the West</description>
      <pubDate>Wed, 23 Apr 2008 15:57:38 -0400</pubDate>
      <itunes:duration>11:46</itunes:duration>
      <itunes:keywords>Architecture, City Design, Urban Planning, Cities</itunes:keywords>
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    <item>
      <title>Innovative Companies: The Lowdown</title>
      <itunes:subtitle>This year's most innovative companies</itunes:subtitle>
      <itunes:author>Jim Andrew</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_17_08.htm</link>
      <description>BusinessWeek's Bruce Nussbaum chats with BCG's innovation head Jim Andrew about this year's list of the world's most innovative companies</description>
      <pubDate>Thu, 17 Apr 2008 15:29:39 -0400</pubDate>
      <itunes:duration>15:08</itunes:duration>
      <itunes:keywords>Innovation, Companies, Strategy, Innovative, World, BCG, BusinessWeek</itunes:keywords>
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    <item>
      <title>Things Stefan Sagmeister Has Learned</title>
      <itunes:subtitle>Design and branding the Sagmeister way</itunes:subtitle>
      <itunes:author>Stefan Sagmeister</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_09_08.htm</link>
      <description>On the publication of his latest book, "Things I Have Learned in My Life So Far," renowned graphic designer Stefan Sagmeister discusses his philosophy and approach. The key to success for those looking to commission great design? Hire a small firm</description>
      <pubDate>Wed, 09 Apr 2008 12:34:31 -0400</pubDate>
      <itunes:duration>15:49</itunes:duration>
      <itunes:keywords>Stefan Sagmeister, design, advertising, branding, marketing, creativity, philosophy, attitude, client, approach</itunes:keywords>
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    <item>
      <title>Solving Wicked Problems</title>
      <itunes:subtitle>Dealing with perennial workplace puzzles</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_02_08.htm</link>
      <description>Marty Neumeier discusses workplace problems including balancing long-term goals with short-term demands and attempting to predict returns on innovative concepts</description>
      <pubDate>Wed, 02 Apr 2008 16:31:00 -0400</pubDate>
      <itunes:duration>18:44</itunes:duration>
      <itunes:keywords>technology, work, innovation, design, breakthrough, conceptualization, management,</itunes:keywords>
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    <item>
      <title>Creating Open Brands</title>
      <itunes:subtitle>When push comes to pull on the Web</itunes:subtitle>
      <itunes:author>Nita Rollins</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_26_08.htm</link>
      <description>Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the Web and user-generated content to create compelling marketing campaigns</description>
      <pubDate>Wed, 26 Mar 2008 16:23:53 -0400</pubDate>
      <itunes:duration>16:03</itunes:duration>
      <itunes:keywords>Branding, marketing, business, innovation, research, online, web, advertising</itunes:keywords>
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    <item>
      <title>Here Comes Everybody</title>
      <itunes:subtitle>The steady rise of social networks</itunes:subtitle>
      <itunes:author>Clay Shirky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_19_08.htm</link>
      <description>Author and NYU professor Clay Shirky talks about some of the ideas in his new book, "Here Comes Everybody," an exploration of the far-flung effects that Web-enabled social tools, like blogs or Twitter, are having on business and society</description>
      <pubDate>Wed, 19 Mar 2008 15:01:34 -0400</pubDate>
      <itunes:duration>20:34</itunes:duration>
      <itunes:keywords>Social networking, social media, internet, web 2.0</itunes:keywords>
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      <title>Gaming Innovation</title>
      <itunes:subtitle>Ubisoft's drive to innovate</itunes:subtitle>
      <itunes:author>Laurent Detoc</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_12_08.htm</link>
      <description>Laurent Detoc, Ubisoft North America's president, talks about how the company's surging profits have been driven by innovation and cross-genre experimentation embracing casual games and younger audiences</description>
      <pubDate>Wed, 12 Mar 2008 10:46:59 -0400</pubDate>
      <itunes:duration>11:39</itunes:duration>
      <itunes:keywords>Games, Innovation, Ubisoft, business, gaming, design, animation, graphics, iPod, podcast</itunes:keywords>
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      <title>Finding the Endless City</title>
      <itunes:subtitle>How to cope with the megalopolis</itunes:subtitle>
      <itunes:author>Deyan Sudjic</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_05_08.htm</link>
      <description>Deyan Sudjic, co-author of the forthcoming book "The Endless City," talks about the design challenges presented by rapidly expanding mega-cities around the world</description>
      <pubDate>Wed, 05 Mar 2008 11:06:46 -0500</pubDate>
      <itunes:duration>7:34</itunes:duration>
      <itunes:keywords>Innovation, Design, City, Urban Design, Metropolis, Population</itunes:keywords>
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      <title>Design and the Elastic Mind</title>
      <itunes:subtitle>Designers bring tech to life at MoMA show</itunes:subtitle>
      <itunes:author>Paola Antonelli</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_27_08.htm</link>
      <description>Paola Antonelli, Architecture &amp; Design curator at NY's Museum of Modern Art, discusses a new exhibit that shows how design can transform so-called disruptive technologies, complex data, and scientific breakthroughs in surprising and creative works</description>
      <pubDate>Wed, 27 Feb 2008 15:32:53 -0500</pubDate>
      <itunes:duration>9:03</itunes:duration>
      <itunes:keywords>Museum of Modern Art, Paola Antonelli, design, innovation, corporate research, trend watching, nanotechnology, data visualization</itunes:keywords>
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      <title>Rise of the Guitar Hero</title>
      <itunes:subtitle>Fueling the video game franchise</itunes:subtitle>
      <itunes:author>Kai Huang</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_08.htm</link>
      <description>The co-founder of the company behind the massively popular Guitar Hero video game franchise describes how innovation is fueling a new generation of highly engaging interactive media</description>
      <pubDate>Wed, 20 Feb 2008 15:31:34 -0500</pubDate>
      <itunes:duration>7:11</itunes:duration>
      <itunes:keywords>Guitar Hero, Kai Huang, video games, games, gaming, RedOctane, accessories</itunes:keywords>
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      <title>Putting Masdar on the Map</title>
      <itunes:subtitle>The challenges of going carbon-free</itunes:subtitle>
      <itunes:author>Khaled Awad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_11_08.htm</link>
      <description>Khaled Awad, the man overseeing the development of the massive Masdar city project in Abu Dhabi, talks about the challenges of creating the world's first sustainable metropolis</description>
      <pubDate>Mon, 11 Feb 2008 16:50:26 -0500</pubDate>
      <itunes:duration>8:44</itunes:duration>
      <itunes:keywords>Sustainability, carbon neutral, urbanism, city planning, green technology</itunes:keywords>
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    <item>
      <title>Designing A New Supersonic Plane</title>
      <itunes:subtitle>The radical new supersonic business jet</itunes:subtitle>
      <itunes:author>Richard Tracy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_06_08.htm</link>
      <description>The chief designer and technology officer behind a new private ultra-fast business jet talks about his company's plans to bring supersonic travel back into the mainstream</description>
      <pubDate>Wed, 06 Feb 2008 17:01:25 -0500</pubDate>
      <itunes:duration>8:10</itunes:duration>
      <itunes:keywords>Private jet, supersonic, Concorde, Aerion</itunes:keywords>
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      <title>Virtual Factories Get Real</title>
      <itunes:subtitle>Siemens on the factory of the future</itunes:subtitle>
      <itunes:author>Paul Camuti</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_30_08.htm</link>
      <description>Paul Camuti, CEO of Siemens Corporate Research, talks about how virtual factories can save corporations time and money, for instance by predicting design flaws. If the simulations sometimes look like video games, it's no coincidence, Camuti says</description>
      <pubDate>Wed, 30 Jan 2008 17:44:00 -0500</pubDate>
      <itunes:duration>7:21</itunes:duration>
      <itunes:keywords>Siemens, factories, General Motors, Eclipse Aviation, IDEO, simulations, virtual worlds, Second Life, video games, Siemens Corporate Research</itunes:keywords>
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    <item>
      <title>Channeling the "Opposable Mind"</title>
      <itunes:subtitle>How integrative thinking breeds success</itunes:subtitle>
      <itunes:author>Roger Martin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_23_08.htm</link>
      <description>Roger Martin, dean of the Rotman School of Management, discusses his theory of "the opposable mind," the ability to assess and balance wildly conflicting ideas, business models, or strategies and come up with an entirely new way of doing things</description>
      <pubDate>Wed, 23 Jan 2008 17:11:12 -0500</pubDate>
      <itunes:duration>17:01</itunes:duration>
      <itunes:keywords>Innovation, strategy, thinking, design thinking, Roger Martin, Rotman, AG Lafley, P&amp;G, recession, C-suite, mastery, originality</itunes:keywords>
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      <title>Designing Land Rover's New Moves</title>
      <itunes:subtitle>Refitting the iconic SUV for a new age</itunes:subtitle>
      <itunes:author>Andy Wheel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_16_08.htm</link>
      <description>Andy Wheel, lead designer of the popular Land Rover LR3 SUV, talks about designing premium 4x4s in an era of skyrocketing fuel costs and environmental concerns. With a history of classic, go-anywhere vehicles, how does the British luxury automaker adapt?</description>
      <pubDate>Wed, 16 Jan 2008 12:36:35 -0500</pubDate>
      <itunes:duration>13:27</itunes:duration>
      <itunes:keywords>Auto design, SUV, Land Rover, LR3, video, audio, iPod, business, innovation</itunes:keywords>
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    <item>
      <title>When Companies Make Meatball Sundaes </title>
      <itunes:subtitle>Seth Godin explains his new book</itunes:subtitle>
      <itunes:author>Seth Godin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_09_08.htm</link>
      <description>Marketing guru and entrepreneur Seth Godin has just published his latest book: Meatball Sundae. Here he talks about the new book and what old-school companies should and shouldn't do</description>
      <pubDate>Wed, 09 Jan 2008 18:50:58 -0500</pubDate>
      <itunes:duration>10:49</itunes:duration>
      <itunes:keywords>Seth Godin, Jessie Scanlon, New Marketing, Meatball Sundae, Long Tail, blogging</itunes:keywords>
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    <item>
      <title>Innovation in 2008</title>
      <itunes:subtitle>What's really important in innovation?</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_02_08.htm</link>
      <description>BusinessWeek Innovation Chief Bruce Nussbaum talks to Innovation &amp; Design editor, Helen Walters about what will really matter in this sphere in 2008, from shifts in the way that businesses work to new thinking about sustainability</description>
      <pubDate>Wed, 02 Jan 2008 14:31:44 -0500</pubDate>
      <itunes:duration>16:31</itunes:duration>
      <itunes:keywords>Innovation, Predictions, Sustainability, Business model, shift, consumers, competition, Identity, Experience</itunes:keywords>
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    <item>
      <title>Piracy as Innovation Strategy</title>
      <itunes:subtitle>Can illegal copies provide inspiration?</itunes:subtitle>
      <itunes:author>Matt Mason</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_26_07.htm</link>
      <description>Matt Mason, a former London deejay and the founder of RWD, a popular British magazine, argues for piracy as a business model rather than a threat. In his new book, "The Pirate's Dilemma," he discusses the history of piracy--and how it drives innovation</description>
      <pubDate>Wed, 26 Dec 2007 11:37:43 -0500</pubDate>
      <itunes:duration>14:54</itunes:duration>
      <itunes:keywords>Piracy, intellectual property, music industry, software, fashion, video games, Microsoft, Walt Disney, Apple, Matt Mason</itunes:keywords>
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    <item>
      <title>India and Innovation</title>
      <itunes:subtitle>Report from Design Summit in Bangalore</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_19_07.htm</link>
      <description>BW Innovation chief, Bruce Nussbaum, talks to editor Helen Walters about his trip to Bangalore for the CII-NID Design Summit and the differences between Chinese and Indian innovation</description>
      <pubDate>Wed, 19 Dec 2007 18:43:00 -0500</pubDate>
      <itunes:duration>8:09</itunes:duration>
      <itunes:keywords>India, Bangalore, innovation, China, Design, National, policy, IT, business model, shift</itunes:keywords>
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    <item>
      <title>Design for Democracy</title>
      <itunes:subtitle>Redesigning elections after 2000</itunes:subtitle>
      <itunes:author>Marcia Lausen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_11_07.htm</link>
      <description>Marcia Lausen, author of the new book Design for Democracy: Ballot &amp; Election Design, talks about how design can reshape and strengthen the democratic process</description>
      <pubDate>Tue, 11 Dec 2007 17:41:13 -0500</pubDate>
      <itunes:duration>8:48</itunes:duration>
      <itunes:keywords>Design, Democracy, Elections, Ballots, Hanging chads, Vote, Voting-booth</itunes:keywords>
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    <item>
      <title>Are Smart Devices that Intelligent?</title>
      <itunes:subtitle>Don Norman dissects automated devices</itunes:subtitle>
      <itunes:author>Don Norman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_05_07.htm</link>
      <description>As machines get more automated, are they also less user-friendly? Design guru and author Don Norman explains why so many products might not be so "smart" after all and what can be learned from the Newton's failure and the Roomba's success</description>
      <pubDate>Wed, 05 Dec 2007 18:18:30 -0500</pubDate>
      <itunes:duration>13:21</itunes:duration>
      <itunes:keywords>automation, Apple, automobiles, Braun, Roomba, Segway, ethnography, design, engineering, innovation, Northwestern University, Apple Newton</itunes:keywords>
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    <item>
      <title>Shaping Ford's Future</title>
      <itunes:subtitle>Chief Creative Officer J Mays</itunes:subtitle>
      <itunes:author>J Mays</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_26_07.htm</link>
      <description>Ford's chief designer is trying to make the carmaker cool again with retro-inspired design</description>
      <pubDate>Mon, 26 Nov 2007 16:40:58 -0500</pubDate>
      <itunes:duration>16:49</itunes:duration>
      <itunes:keywords>Innovation, design, auto design, cars</itunes:keywords>
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    <item>
      <title>Nike's New House of Hoops</title>
      <itunes:subtitle>A full-court press into basketball</itunes:subtitle>
      <itunes:author>Charlie Denson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_20_07.htm</link>
      <description>Nike made a splash in the 1990s with its Niketown superstores. Now, the athletic-wear giant is turning to smaller boutiques. BusinessWeek's Reena Jana talks with Charlie Denson, president of the Nike brand, about the new strategy</description>
      <pubDate>Tue, 20 Nov 2007 14:02:00 -0500</pubDate>
      <itunes:duration>6:15</itunes:duration>
      <itunes:keywords>Nike, House of Hoops, Foot Locker, Harlem, branding, retail, NBA, Charlie Denson, market research, online communities, Nike Plus</itunes:keywords>
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    <item>
      <title>Whither the Web?</title>
      <itunes:subtitle>A pioneer of web standards talks design</itunes:subtitle>
      <itunes:author>Jeffrey Zeldman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_14_07.htm</link>
      <description>Jeffrey Zeldman has been evangelical about the need for Web standards ever since he designed his first site back in 1995. He talks to BusinessWeek.com's Matt Vella about the future standards necessary in a brave new, Web 2.0-filled world</description>
      <pubDate>Wed, 14 Nov 2007 18:56:32 -0500</pubDate>
      <itunes:duration>19:55</itunes:duration>
      <itunes:keywords>Jeffrey Zeldman, web standards, online, design</itunes:keywords>
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    <item>
      <title>Redesigning General Motors</title>
      <itunes:subtitle>GM design chief Ed Welburn</itunes:subtitle>
      <itunes:author>Ed Welburn</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_05_07.htm</link>
      <description>Ed Welburn, design chief of the world's largest auto manufacturer, talks about the company's design-driven turnaround</description>
      <pubDate>Mon, 05 Nov 2007 00:00:00 -0500</pubDate>
      <itunes:duration>14:46</itunes:duration>
      <itunes:keywords>Innovation, Design, Car Design, General Motors, Concept, Camaro</itunes:keywords>
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    <item>
      <title>Designing Services</title>
      <itunes:subtitle>How Carnegie Mellon's School of Design approaches service</itunes:subtitle>
      <itunes:author>Dan Boyarski</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_20_07.htm</link>
      <description>How can good design be applied to services as well as products? Dan Boyarksi talks with BW's Jessi Hempel about the rise of service design and the annual conference Carnegie Mellon hosts to explore the boundaries of this emerging form</description>
      <pubDate>Tue, 20 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:07</itunes:duration>
      <itunes:keywords>Dan Boyarski, CMU, Carnegie Mellon, service design, design, design school, school of design</itunes:keywords>
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    <item>
      <title>New Trends in Auto-Design Strategy</title>
      <itunes:subtitle>Car design in the context of business strategy</itunes:subtitle>
      <itunes:author>Stewart Reed</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_07.htm</link>
      <description>Stewart Reed, chair of the Transportation Design Department at Pasadena's Art Center College of Design, talks about car design in the context of business strategy</description>
      <pubDate>Tue, 13 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>9:18</itunes:duration>
      <itunes:keywords>Art Center College of Design, Stewart Reed, New York International Auto Show, Audi, sustainable design, Prius, design strategy, auto industry</itunes:keywords>
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    <item>
      <title>Fashionable Design</title>
      <itunes:subtitle>From the Runway to the Driveway</itunes:subtitle>
      <itunes:author>Hans-Dieter Futschik</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_05_07.htm</link>
      <description>During New York's Fashion Week in February, 2007, Hans-Dieter Futschik, director of passenger car design at Mercedes-Benz, discusses how and why the luxury auto maker is paying attention to high fashion for design and branding inspiration.</description>
      <pubDate>Mon, 05 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>7:54</itunes:duration>
      <itunes:keywords>Mercedes-Benz, fashion, branding, New York Fashion Week, design, innovation, automobiles, luxury, Giorgio Armani, Milan</itunes:keywords>
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    <item>
      <title>Design in China</title>
      <itunes:subtitle>Designing for China</itunes:subtitle>
      <itunes:author>Gordon Bruce</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_22_07.htm</link>
      <description>As a young designer, Gordon Bruce worked in the office of the pioneering designer who built the first-ever corporate design programs at IBM and Mobil Oil. Now Bruce is doing the same for the equivalent companies in Asia.</description>
      <pubDate>Mon, 22 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>16:56</itunes:duration>
      <itunes:keywords>Jessie Scanlon, corporate design program, IBM, Mobil Oil, Westinghouse, Asia, Samsung, Lenovo, China</itunes:keywords>
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    <item>
      <title>Win by Growing</title>
      <itunes:subtitle>It's Payback Time</itunes:subtitle>
      <itunes:author>Harold L. Sirkin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_11_07.htm</link>
      <description>Author Harold L. Sirkin of the Boston Consulting Group discusses why sustainable growth should be the key focus of every business's innovation strategy. He also argues that killing off a great but unprofitable idea can be the best decision.</description>
      <pubDate>Thu, 11 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>8:05</itunes:duration>
      <itunes:keywords>The Boston Consulting Group, James P Andrew, Harold L Sirkin, Payback Innovation, Microsoft, Apple, Iridium, Concorde, British Airways, Air France</itunes:keywords>
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    <item>
      <title>Trends of 2007</title>
      <itunes:subtitle>Booz Allen Hamilton's Barry Jaruzelski predicts the next trends</itunes:subtitle>
      <itunes:author>Barry Jaruzelski</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_08_07.htm</link>
      <description>It's the time of year when we look back on the past 12 months and predict how the business landscape will shift in 2007. Booz Allen Hamilton vice-president Barry Jaruzelski tells us what he thinks.</description>
      <pubDate>Mon, 08 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>25:36</itunes:duration>
      <itunes:keywords>Jessie Scanlon, innovation, trends, business landscape, RFID, outsourcing, Barry Jaruzelski, Booz Allen Hamilton</itunes:keywords>
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    <item>
      <title>Pioneers of the Valley</title>
      <itunes:subtitle>Designing Interactions</itunes:subtitle>
      <itunes:author>Bill Moggridge</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_11_06.htm</link>
      <description>In the early Silicon Valley days, pioneering designers and computer scientists developed the concepts and tools that now define technology. Bill Moggridge, author of the book Designing Interactions, talks about the history and the future of the field.</description>
      <pubDate>Mon, 11 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>20:58</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Bill Moggridge, design, interaction, Silicon Valley, design history, IDEO, experience design, desktop</itunes:keywords>
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      <title>Why Consumers Want</title>
      <itunes:subtitle>Why Consumers Want What They Want</itunes:subtitle>
      <itunes:author>Alex Steffen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_20_06.htm</link>
      <description>Sohrab Vossoughi, founder of top innovation and design strategy firm ZIBA Design, is moving beyond mere ethnography to figure out not only what consumers want, but why they want it.</description>
      <pubDate>Mon, 20 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>11:28</itunes:duration>
      <itunes:keywords>Alex Steffen, sustainability, transparency, ethics, recycling, marketing, branding, architecture, Toyota, Whole Foods, Philips, eBay</itunes:keywords>
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      <title>World-Changing Design</title>
      <itunes:subtitle>Can design really change the world?</itunes:subtitle>
      <itunes:author>Alex Steffen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_13_06.htm</link>
      <description>A new book looks at ways businesses, individuals, and governments can provide ecofriendly, ethical goods and services -- for profit</description>
      <pubDate>Mon, 13 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:45</itunes:duration>
      <itunes:keywords>Alex Steffen, ethics, recycling, marketing, branding, architecture, Toyota, Whole Foods, Philips, eBay</itunes:keywords>
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    <item>
      <title>Design Means Business</title>
      <itunes:subtitle>AIGA Business and Design Conference</itunes:subtitle>
      <itunes:author>Tom Kelley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_06_06.htm</link>
      <description>What do we learn when the "designers" and the "suits" share the stage at Gain: AIGA Business and Design Conference? We debrief conference MC (and Ideo GM) Tom Kelley</description>
      <pubDate>Mon, 06 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>15:18</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Tom Kelley, IDEO, China, Roger Martin, Rockwell Group, Henry Myerberg, Richard Smyth, JetBlue, Toff Degarmo, Frank Gehry, Michael Stanat</itunes:keywords>
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    <item>
      <title>Innovating Cities</title>
      <itunes:subtitle>Borrowing innovation strategies</itunes:subtitle>
      <itunes:author>Carol Coletta</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_10_06.htm</link>
      <description>Is it possible to borrow innovation strategies from consulting firms, such as Chicago's Doblin Inc., to help cities with dwindling populations remake themselves?</description>
      <pubDate>Tue, 10 Oct 2006 00:00:00 -0400</pubDate>
      <itunes:duration>13:06</itunes:duration>
      <itunes:keywords>CEOs for Cities, Detroit, Doblin Group, urban planning, metrics, Bilbao, Frank Gehry, Guggenheim Museum</itunes:keywords>
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    <item>
      <title>Profitable Paradoxes</title>
      <itunes:subtitle>The Next Big Thing: Paradoxes</itunes:subtitle>
      <itunes:author>Robyn Waters</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_03_06.htm</link>
      <description>Former Target VP of trend, design, and product development discusses how companies are turning to contradictions to see more products and services.</description>
      <pubDate>Tue, 03 Oct 2006 00:00:00 -0400</pubDate>
      <itunes:duration>10:34</itunes:duration>
      <itunes:keywords>Robyn Waters, Target, RW Trend trends, Starbucks, Worth Global Style Network, Hummer, Mini Cooper, retail</itunes:keywords>
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    </item>
    <item>
      <title>New Careers in Gaming</title>
      <itunes:subtitle>What's New in Video-Game Careers?</itunes:subtitle>
      <itunes:author>David Hodgson &amp; Bryan Stratton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_19_06.htm</link>
      <description>The co-authors of a new book on jobs in the video-game industry discuss how the industry has evolved in the last decade and predict the hottest careers of the next 10 years.</description>
      <pubDate>Tue, 19 Sep 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:14</itunes:duration>
      <itunes:keywords>video games, engineering, software, consoles, Paid Play, David Hodgson, Bryan Stratton, Alice Rush, Myst ,Spore, Second Life, The Sims</itunes:keywords>
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    <item>
      <title>Dwell on Design</title>
      <itunes:subtitle>The Dwell Design Conference</itunes:subtitle>
      <itunes:author>Sam Grawe</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_12_06.htm</link>
      <description>Prefab. Sustainability. Modernism. These themes wind through every issue of Dwell, the magazine about architecture and design. They are also the core themes of the first Dwell on Design conference, which takes place Sept. 15-17 in San Francisco.</description>
      <pubDate>Tue, 12 Sep 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:50</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Sam Grawe, Dwell Magazine, architecture, pre-fab, modernism, sustainability, sustainable design</itunes:keywords>
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    <item>
      <title>Museum of Modern Art</title>
      <itunes:subtitle>Building History</itunes:subtitle>
      <itunes:author>Barry Bergdoll</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_29_06.htm</link>
      <description>Barry Bergdoll, a prominent art historian and chair of the Department of Art History at Columbia University, will become the chief curator of architecture and design at New York's Museum of Modern Art on January 1, 2007.</description>
      <pubDate>Tue, 29 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:06</itunes:duration>
      <itunes:keywords>Barry Bergdoll, Museum of Modern Art, MoMA, architecture, Zaha Hadid, Marcel Breuer, starchitect ,Columbia University, real estate</itunes:keywords>
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    </item>
    <item>
      <title>Best of Show</title>
      <itunes:subtitle>ID's Annual Design Review</itunes:subtitle>
      <itunes:author>Julie Lasky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_22_06.htm</link>
      <description>Since 1954, ID -- a magazine covering the art, business and culture of design -- has held its Annual Design Review, a juried competition showcasing the best American and international design of consumer products, furniture, equipment, and more.</description>
      <pubDate>Tue, 22 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>9:06</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Julie Lasky, ID Magazine Annual Review, innovation, product design, James Dyson, Decathlon, Chef'n Palm Peeler, Motorola Pebl Phone, Babmbu disposable plates</itunes:keywords>
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    <item>
      <title>Get a Second Life</title>
      <itunes:subtitle>Developing a virtual business for a real world market</itunes:subtitle>
      <itunes:author>Giff Constable</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_15_06.htm</link>
      <description>Giff Constable, who heads up business development for the Electric Sheep Company, talks with BusinessWeek.com's Reena Jana about the challenges and advantages of designing commercial buildings and goods within the growing universe of Second Life.</description>
      <pubDate>Tue, 15 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:34</itunes:duration>
      <itunes:keywords>Second Life, Starwood Hotels, The Electric Sheep Company, Giff Constable, online game, architecture, design, marketing, reena jana, andrew blum, jessie scanlon, jessi hemple</itunes:keywords>
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    <item>
      <title>Risky Business</title>
      <itunes:subtitle>A Practical Approach to Managing Risks</itunes:subtitle>
      <itunes:author>David Apgar</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_08_06.htm</link>
      <description>In his new book Risk Intelligence, author David Apgar proposes practical ways for companies (and individuals) to better assess and manage the hazards of new product development, brand strategies, and other adventurous business directions.</description>
      <pubDate>Tue, 08 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:26</itunes:duration>
      <itunes:keywords>David Apgar, risk intelligence, innovation, new product development, research, emotional networks, management tools, Toyota, Pfizer</itunes:keywords>
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    <item>
      <title>The Power of Networks</title>
      <itunes:subtitle>A network of outside thinkers helps to spark innovation</itunes:subtitle>
      <itunes:author>Chris Meyer</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_01_06.htm</link>
      <description>Social networks may be all the rage among teens and venture capitalists today, but they're also a useful construct for innovation. BW's Management editor Jena McGregor talks to Christopher Meyer, CEO of Monitor Networks.</description>
      <pubDate>Tue, 01 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>16:41</itunes:duration>
      <itunes:keywords>social Group, Christopher Meyer, Monitor Networks, Procter Gamble, InnoCentive, Eli Lilly, Ernst Young</itunes:keywords>
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      <title>Creative Renaissance</title>
      <itunes:subtitle>After the end of apartheid</itunes:subtitle>
      <itunes:author>Ravi Naidoo</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_25_06.htm</link>
      <description>South Africa is experiencing something of a creative renaissance. Perhaps no one embodies this creative emergence more than Ravi Naidoo.</description>
      <pubDate>Tue, 25 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:11</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Ravi Naidoo, Interactive Africa Design, Indaba, apartheid, born free generation, World Cup 2012, Sir Terence Conran, The Conran Shop</itunes:keywords>
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    <item>
      <title>Design Education</title>
      <itunes:subtitle>Dyson School of Design Innovation</itunes:subtitle>
      <itunes:author>James Dyson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_18_06.htm</link>
      <description>Through his work as a designer and an advocate for contemporary design, James Dyson has been at the forefront of the field of industrial design for more than three decades. Now he plans to inspire teens to pursue engineering and design.</description>
      <pubDate>Tue, 18 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:25</itunes:duration>
      <itunes:keywords>Dyson School Design, James Dyson, Engineering, education ,Engineers, British designer, vacuum cleaner, england, United kingdom</itunes:keywords>
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    <item>
      <title>An eBay for Microfinance</title>
      <itunes:subtitle>Kiva.org uses smart design to make a little cash go a long way</itunes:subtitle>
      <itunes:author>Premal Shah</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_11_06.htm</link>
      <description>As the intersection between peer-to-peer financing and philanthropy, Kiva.org is harnessing the power of social networking to support microenterprise in the developing world.</description>
      <pubDate>Tue, 11 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>10:16</itunes:duration>
      <itunes:keywords>Kiva, eBay, philanthropy, microfinance, Premal Shah, Matt Flannery, Jessica Flannery, Uganda, Honduras, microenterprise, grameen bank</itunes:keywords>
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    <item>
      <title>HP's Ecosystem</title>
      <itunes:subtitle>Cultivating Hewlett Packard's Product Ecosystem</itunes:subtitle>
      <itunes:author>Sam Lucente</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_13_06.htm</link>
      <description>Hewlett Packard Vice-President of Design Sam Lucente is using design to unify the vast personal-electronics company and create an ecosystem of consumer-friendly products that are simpler to use and immediately identifiable with HP's brand.</description>
      <pubDate>Tue, 13 Jun 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:50</itunes:duration>
      <itunes:keywords>Hewlett Packard, Sam Lucente, IBM, personal electronics, personal computing, Netscape, remote controls, ethnography</itunes:keywords>
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    <item>
      <title>Materials Witness</title>
      <itunes:subtitle>Sustainable Architecture</itunes:subtitle>
      <itunes:author>Blaine Brownell</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_06_06.htm</link>
      <description>An architect by day, Blaine Brownell spends his spare time hunting for new materials like transparent ceramics, self-cleaning paint, and illuminated tiles. These innovative materials are crucial to the building of the future, he tells BW.</description>
      <pubDate>Tue, 06 Jun 2006 00:00:00 -0400</pubDate>
      <itunes:duration>18:23</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Blaine Brownell, materials, science, Transmaterial, architecture, sustainable design, sustainable materials, green building, LEED Green Building Council</itunes:keywords>
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    <item>
      <title>The Breaking Point</title>
      <itunes:subtitle>The Breaking Point: The End of Planned Obsolescence?</itunes:subtitle>
      <itunes:author>Giles Slade</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_30_06.htm</link>
      <description>Giles Slade, author of Made to Break, talks to BW's Reena Jana about how industrial designers, corporations, and consumers alike can benefit from breaking the cycle of "planned obsolescence," or the deliberately short lifespans of gadgets, vehicles, and c</description>
      <pubDate>Tue, 30 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>14:30</itunes:duration>
      <itunes:keywords>Giles Slade, Apple iPod, Raytheon, Motorola, marketing, TVs, mobile phones, Harvard University Press, sustainability</itunes:keywords>
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    <item>
      <title>Flexible Furniture</title>
      <itunes:subtitle>On the floor of ICFF in New York</itunes:subtitle>
      <itunes:author>Yves Behar, Elisabeth Hertzfeld, Jocis Debo, Ivan Luini, Jerry Helling</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_23_06.htm</link>
      <description>Andrew Blum talks about technology, materials, and how we live today with Yves Behar of fuseproject, Elizabeth Hertzfeld of Remake Design, Jocis Debo of Materialise.MGX, Ivan Luini of Kartell U.S., and Jerry Helling of Bernhardt Design.</description>
      <pubDate>Tue, 23 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>27:11</itunes:duration>
      <itunes:keywords>icff, javits center, desgin fair, podcast innovation creative businessweek jessie scanlon</itunes:keywords>
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    <item>
      <title>Facing Facts</title>
      <itunes:subtitle>Weird Ideas and Hard Facts</itunes:subtitle>
      <itunes:author>Bob Sutton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_16_06.htm</link>
      <description>Bob Sutton's 2002 book, "Weird Ideas That Work: 11 1-2 Practices for Promoting, Managing, and Sustaining Innovation" (The Free Press), gave readers techniques for inspiring innovation in an organization.</description>
      <pubDate>Tue, 16 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>20:53</itunes:duration>
      <itunes:keywords>Bob Sutton, Jeffrey Pfeffer, Stanford University, Hard Facts, Weird Ideas That Work ,innovation, mergers, culture, management prototyping, business school, hip-hop, Cisco</itunes:keywords>
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    <item>
      <title>A Dose of Design</title>
      <itunes:subtitle>Target's clear RX</itunes:subtitle>
      <itunes:author>Deb Adler</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_09_06.htm</link>
      <description>It all began with her grandfather's prescription drug bottle, which her grandmother mistook for her own. The confusion put her grandmother in the hospital, and inspired Deborah Adler, a student at the School of Visual Arts, to design a better drug label. </description>
      <pubDate>Tue, 09 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>19:45</itunes:duration>
      <itunes:keywords>brian collins, Deborah Adler School of Visual Arts, drug label, Target, Clear RX, pill bottle design</itunes:keywords>
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    <item>
      <title>Dirty Talk</title>
      <itunes:subtitle>People against dirty</itunes:subtitle>
      <itunes:author>Eric Ryan</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_02_06.htm</link>
      <description>It all started on a road trip. Childhood friends Eric Ryan and Adam Lowry -- one a style and branding expert, the other a chemical engineer -- hatched an idea to create a new line of home-cleaning products.</description>
      <pubDate>Tue, 02 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>23:33</itunes:duration>
      <itunes:keywords>brian collins, eric ryan, method cleaning products, environmentally friendly products, green cleaners, packaging design, people against dirty, adam lowry, target</itunes:keywords>
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    <item>
      <title>Corporate Design</title>
      <itunes:subtitle>The Business of Design</itunes:subtitle>
      <itunes:author>Peter Lawrence</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_25_06.htm</link>
      <description>Long before designers were invited to the World Economic Forum, one man was already talking about the vital connection between business and design: Peter Lawrence, founder and chairman of the Corporate Design Foundation.</description>
      <pubDate>Tue, 25 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>14:31</itunes:duration>
      <itunes:keywords>Jessie Scanlon, design business, Peter Lawrence, Corporate Design Foundation, @issue, Whilrpool, Chuck Jones, Lee Green, IBM, design conference</itunes:keywords>
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    <item>
      <title>High Line Aspirations</title>
      <itunes:subtitle>The Park of the Future</itunes:subtitle>
      <itunes:author>Jashua David</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_18_06.htm</link>
      <description>On Manhattan's West Side, an old elevated freight railway is being reinvented as a public park called the High Line. Contributing editor Andrew Blum speaks with Joshua David, co-founder of Friends of the High Line.</description>
      <pubDate>Tue, 18 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>17:49</itunes:duration>
      <itunes:keywords>high line, andrew blum, joshua david, new york city sky line, innovation, garden railway, friends of the high line, urban, non-profit</itunes:keywords>
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    <item>
      <title>Hot Design</title>
      <itunes:subtitle>The Milan Furniture Fair</itunes:subtitle>
      <itunes:author>Reena Jana</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_11_06.htm</link>
      <description>The world's hottest furniture designers are all in Italy. Last week's Milan Furniture Fair, the annual round-the-clock designfest was a marathon of splashy product launches and fabulous parties.</description>
      <pubDate>Tue, 11 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:11</itunes:duration>
      <itunes:keywords>Salone Internazionale del Mobile, Milan Furniture Fair, design, design trends, Marcel Wanders, Issey Miyake, Ron Arad, Swarovski, Simon Heijden ,Jorg Bernauer, Dai Fujiwara, Electrolux children's furniture</itunes:keywords>
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      <title>City of Design</title>
      <itunes:subtitle>Architects Love NY</itunes:subtitle>
      <itunes:author>Amanda Burden</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_04_06.htm</link>
      <description>New York City Planning Commission chair Amanda Burden is helping to make New York a great place for architects from around the world to visit, and maybe even a favored destination.</description>
      <pubDate>Tue, 04 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>13:54</itunes:duration>
      <itunes:keywords>architecture, amanda burden, planning commission, new york city skyline, zoning</itunes:keywords>
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      <title>WTC: City of Glass</title>
      <itunes:subtitle>Re-imagining light in New York</itunes:subtitle>
      <itunes:author>James Carpenter</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_27_06.htm</link>
      <description>Artist, architect, and glass technologist James Carpenter talks about the new 7 World Trade Center, a project on which he collaborated with architects Skidmore, Owings, and Merrill on strategies to make the office building respond to its surroundings.</description>
      <pubDate>Mon, 27 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>13:07</itunes:duration>
      <itunes:keywords>Architecture, glass, new York, NY, design, ground zero, WTC, world trade center, skidmore, owings, merrill, larry silverstein</itunes:keywords>
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      <title>China Chic</title>
      <itunes:subtitle>How Shanghai Tang Became China's First Luxury Brand</itunes:subtitle>
      <itunes:author>Raphael le Masne de Charmont</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_06.htm</link>
      <description>Raphael le Masne de Charmont, chief executive of Shanghai Tang since 2001, discusses how the company has grown and established itself as China's first luxury brand -- via innovative design strategies</description>
      <pubDate>Mon, 13 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>17:27</itunes:duration>
      <itunes:keywords>China, luxury, Shanghai Tang, fashion, branding, retail, design, Shanghai, Hong Kong, David Tang, Raphael le Masne de Charmont, Joanne Ooi</itunes:keywords>
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      <title>Brand Madness</title>
      <itunes:subtitle>What's driving the branded entertainment trend</itunes:subtitle>
      <itunes:author>Mark-Hans Richer and Don Peasley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_06.htm</link>
      <description>With the March 12 kickoff of the NCAA Division 1 Basketball Championships - known by fans as March Madness - Pontiac launched a marketing campaign that takes branded entertainment to a new level.</description>
      <pubDate>Mon, 13 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:11</itunes:duration>
      <itunes:keywords>March Madness, Pontiac, H.O.P., music video, CBS, 2K Sports, NCAA, Division 1 Men's Basketball Championships, Don Peasley, Mark-Hans Richer, Leo Burnett, General Motors</itunes:keywords>
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      <title>Radical Craft</title>
      <itunes:subtitle>Stories from the Source</itunes:subtitle>
      <itunes:author>Chee Pearlman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_06_06.htm</link>
      <description>When Chee Pearlman heard Charles Elachi, the director of NASA's Jet Propulsion Laboratory, describe what it took to land the Pathfinder on Mars, she was struck by the extent to which this technical feat relied on craft.</description>
      <pubDate>Mon, 06 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:13</itunes:duration>
      <itunes:keywords>Chee Pearlman,  Richard Koshalek, Erica Clark Art Center College of Design, design conference, J Mays, New Beetle, Audi TT, Jonathan Ive, ID Magazine, Mars Pathfinder, JPL</itunes:keywords>
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      <title>Top-Down Innovation</title>
      <itunes:subtitle>Do US CEOs really get innovation?</itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_27_06.htm</link>
      <description>Despite management's focus on innovation, U.S. executives give it short shrift, according to a study. In fact, Chinese managers name innovation or creativity as the most respected leadership quality four times more than the U.S. or Canada does.</description>
      <pubDate>Mon, 27 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>8:28</itunes:duration>
      <itunes:keywords>innovation, creativity, vision, CEOs, China, Unites States, US, middle managers</itunes:keywords>
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      <title>Innovation Survey</title>
      <itunes:subtitle>The randomness of corporate innovation</itunes:subtitle>
      <itunes:author>Jonathan Copulsky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_06.htm</link>
      <description>Here's the bad news: Most corporate innovation processes are no more predictable than a coin toss. That's what Jonathan Copulsky and his colleagues at Deloitte Consulting found when they surveyed 159 executives and non-executives last summer.</description>
      <pubDate>Mon, 20 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>10:48</itunes:duration>
      <itunes:keywords>Jonathan Copulsky, corporate innovation, pipeline, skunkworks survey, Deloitte Consulting, research</itunes:keywords>
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      <title>Creativity for CEOs</title>
      <itunes:subtitle>Davos' innovation, creativity, and design strategy sessions</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_06.htm</link>
      <description>This year's World Economic Forum in Davos, Switzerland, the 2006 program of the uber-klatch for high-profile economic and political elites included more than 22 sessions on "Innovation, Creativity, and Design Strategy."</description>
      <pubDate>Mon, 20 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>11:01</itunes:duration>
      <itunes:keywords>World Economic Forum, Davos, innovation, design, strategy, creativity, India, CEOs, Tim Brown, Roger Martin, Marissa Ann Mayer, Infosys</itunes:keywords>
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      <title>The Insanely Great Ad</title>
      <itunes:subtitle>The making of a great Superbowl ad</itunes:subtitle>
      <itunes:author>Steve Hayden</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_06_06.htm</link>
      <description>Steve Hayden of Ogilvy &amp; Mather discusses the impact of a commercial his firm created - it became perhaps the most famous TV ad ever.</description>
      <pubDate>Mon, 06 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>10:42</itunes:duration>
      <itunes:keywords>Ogilvy &amp; Mather, Steve Hayden, Ridley Scott, Apple Macintosh, Superbowl, Subservient Chicken, Monster advertising, ads, TV, spot commercials</itunes:keywords>
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      <title>Green Skyscrapers</title>
      <itunes:subtitle>Sustainable skyscrapers take Manhattan</itunes:subtitle>
      <itunes:author>Carol Willis</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_30_06.htm</link>
      <description>An exhibit at New York City's Skyscraper Museum showcases a new crop of environmentally sustainable towers sprouting in Manhattan.</description>
      <pubDate>Mon, 30 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>19:23</itunes:duration>
      <itunes:keywords>architect, architecure, skyscraper, Carol Willis, Skyscraper Museum, environmental, green New York City, building, real estate</itunes:keywords>
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      <title>Judging Design</title>
      <itunes:subtitle>Inside the IDEA Awards</itunes:subtitle>
      <itunes:author>Chris Conley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_23_06.htm</link>
      <description>The annual IDEA awards, given out by the Industrial Designers Society of America and BusinessWeek magazine, have turned into the most coveted design honors in the country.</description>
      <pubDate>Mon, 23 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>6:56</itunes:duration>
      <itunes:keywords>IDSA, IDEA, Industrial Designers Society of America, Chris Conley, Jessie Scanlon, Gravity Tank, design award, industrial design, design and business</itunes:keywords>
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      <title>Design in Davos</title>
      <itunes:subtitle>Innovation, creativity, and design strategy</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_16_06.htm</link>
      <description>When the World Economic Forum opens in Davos on Jan. 25, something will be different. The traditional format -- plenaries and sessions, dinners and parties --will continue, but the conversation is changing dramatically.</description>
      <pubDate>Mon, 16 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:07</itunes:duration>
      <itunes:keywords>World Economic Forum, Davos, India, CEOs, Tim Brown, Roger Martin</itunes:keywords>
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      <title>Making Meaning</title>
      <itunes:subtitle>How today's companies can connect with consumers</itunes:subtitle>
      <itunes:author>Jessie Scanlon</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_09_06.htm</link>
      <description>Darrel Rhea, CEO of the company that helped Marlboro find its masculinity and margarine reveal its true color, talks about how today's companies can connect with consumers.</description>
      <pubDate>Mon, 09 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>18:36</itunes:duration>
      <itunes:keywords>Darrel Rhea, Cheskin, Making Meaning, branding, marketing ,Nathan Shedroff, Steve Diller</itunes:keywords>
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      <title>Branding Stories</title>
      <itunes:subtitle>Real campaigns for the real world</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_26_05.htm</link>
      <description>Why did Dove's "Real Women" ad campaign make such a splash? Because it broke one of the golden rules of the advertising business: Only sexy models sell. Dove's ads featured everyday women -- not supermodels, or even models, for that matter.</description>
      <pubDate>Mon, 26 Dec 2005 23:00:00 -0500</pubDate>
      <itunes:duration>21:40</itunes:duration>
      <itunes:keywords>Brian Collins, Ogilvy &amp; Mather, brands, branding, advertising, Bruce Nussbaum, Brand Integration Group, Dove, Sony, Gap</itunes:keywords>
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      <title>Pixar at MoMA</title>
      <itunes:subtitle>The art and tech of animation</itunes:subtitle>
      <itunes:author>Jessie Scanlon</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_19_05.htm</link>
      <description>A new exhibit at the Museum of Modern Art pulls together drawings, paintings, sculpture and, of course, films from throughout animation studio Pixar's 20-year history.</description>
      <pubDate>Mon, 19 Dec 2005 23:00:00 -0500</pubDate>
      <itunes:duration>12:11</itunes:duration>
      <itunes:keywords>Pixar, Lasseter, animation, 3-D, Museum of Modern Art, MoMA, Ronald Magliozzi </itunes:keywords>
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      <title>Bruce Sterling</title>
      <itunes:subtitle>The Internet of things</itunes:subtitle>
      <itunes:author>Jessie Scanlon</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_12_05.htm</link>
      <description>Bruce Sterling, the word-slinging science-fiction author from Texas, planned to write a book set in an age of ubiquitous computing -- in which every object is embedded with an RFID tag and can communicate with every other object.</description>
      <pubDate>Mon, 12 Dec 2005 23:00:00 -0500</pubDate>
      <itunes:duration>27:45</itunes:duration>
      <itunes:keywords>Bruce Sterling, Art Center, Pasadena, ubiquitous computing, RFID, search engines, design, technoculture, science fiction, sustainability, cyberpunk</itunes:keywords>
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      <title>The Studio As Schoolhouse</title>
      <itunes:subtitle>Moshe Safdie &amp;amp; Rafael Vi&amp;#241;oly</itunes:subtitle>
      <itunes:author>Andrew Blum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_05_05.htm</link>
      <description>Contributing editor Andrew Blum talks to two architects who have recently set up fellowship programs within their studios: Moshe Safdie and Rafael Vi&amp;#241;oly.</description>
      <pubDate>Mon, 05 Dec 2005 23:00:00 -0500</pubDate>
      <itunes:duration>24:42</itunes:duration>
      <itunes:keywords>architecture design, Moshe Safdie, Rafael Vi&amp;#241;oly, architect</itunes:keywords>
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