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    <title>BusinessWeek -- Innovation of the Week</title>
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    <description>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</description>
    <itunes:subtitle>The latest from radical innovators and designers in business</itunes:subtitle>
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    <itunes:summary>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</itunes:summary>
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    <copyright>Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
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      <title>How To Redesign Business Models</title>
      <itunes:subtitle>Developing game-changing models</itunes:subtitle>
      <itunes:author>Jeneanne Rae</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_14_08.htm</link>
      <description>Jeneanne Rae of Peer Insight gives practical advice on how to redesign common business models using examples of transformations in companies from Amazon to IBM and Boeing</description>
      <pubDate>Wed, 14 May 2008 13:22:02 -0400</pubDate>
      <itunes:duration>11:39</itunes:duration>
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      <title>It's the Experience That Counts</title>
      <itunes:subtitle>How to design a holistic consumer experience</itunes:subtitle>
      <itunes:author>Peter Merholz</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_07_08.htm</link>
      <description>Peter Merholz of Adaptive Path discusses how focusing on consumers' experience of new products and services through rapid prototyping and other means can inform and shape design</description>
      <pubDate>Wed, 07 May 2008 13:40:56 -0400</pubDate>
      <itunes:duration>15:07</itunes:duration>
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      <title>Service Innovation Rising</title>
      <itunes:subtitle>The new world of service</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_29_08.htm</link>
      <description>IBM's chief service researcher discusses the findings of a new survey, conducted with the University of Cambridge, charting the evolution of service innovation and laying out recommendations for businesses and universities seeking to innovate</description>
      <pubDate>Tue, 29 Apr 2008 16:32:56 -0400</pubDate>
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      <title>Concrete Dragons</title>
      <itunes:subtitle>China's booming, soaring cities</itunes:subtitle>
      <itunes:author>Thomas Campanella</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_23_08.htm</link>
      <description>Thomas Campanella, author of The Concrete Dragon, talks about China's urban revolution and what the construction boom has to teach architects, urban planners, and city leaders in the West</description>
      <pubDate>Wed, 23 Apr 2008 15:57:38 -0400</pubDate>
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      <itunes:keywords>Architecture, City Design, Urban Planning, Cities</itunes:keywords>
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      <title>Innovative Companies: The Lowdown</title>
      <itunes:subtitle>This year's most innovative companies</itunes:subtitle>
      <itunes:author>Jim Andrew</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_17_08.htm</link>
      <description>BusinessWeek's Bruce Nussbaum chats with BCG's innovation head Jim Andrew about this year's list of the world's most innovative companies</description>
      <pubDate>Thu, 17 Apr 2008 15:29:39 -0400</pubDate>
      <itunes:duration>15:08</itunes:duration>
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      <title>Things Stefan Sagmeister Has Learned</title>
      <itunes:subtitle>Design and branding the Sagmeister way</itunes:subtitle>
      <itunes:author>Stefan Sagmeister</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_09_08.htm</link>
      <description>On the publication of his latest book, "Things I Have Learned in My Life So Far," renowned graphic designer Stefan Sagmeister discusses his philosophy and approach. The key to success for those looking to commission great design? Hire a small firm</description>
      <pubDate>Wed, 09 Apr 2008 12:34:31 -0400</pubDate>
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      <itunes:keywords>Stefan Sagmeister, design, advertising, branding, marketing, creativity, philosophy, attitude, client, approach</itunes:keywords>
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      <title>Solving Wicked Problems</title>
      <itunes:subtitle>Dealing with perennial workplace puzzles</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_02_08.htm</link>
      <description>Marty Neumeier discusses workplace problems including balancing long-term goals with short-term demands and attempting to predict returns on innovative concepts</description>
      <pubDate>Wed, 02 Apr 2008 16:31:00 -0400</pubDate>
      <itunes:duration>18:44</itunes:duration>
      <itunes:keywords>technology, work, innovation, design, breakthrough, conceptualization, management,</itunes:keywords>
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      <title>Creating Open Brands</title>
      <itunes:subtitle>When push comes to pull on the Web</itunes:subtitle>
      <itunes:author>Nita Rollins</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_26_08.htm</link>
      <description>Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the Web and user-generated content to create compelling marketing campaigns</description>
      <pubDate>Wed, 26 Mar 2008 16:23:53 -0400</pubDate>
      <itunes:duration>16:03</itunes:duration>
      <itunes:keywords>Branding, marketing, business, innovation, research, online, web, advertising</itunes:keywords>
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      <title>Here Comes Everybody</title>
      <itunes:subtitle>The steady rise of social networks</itunes:subtitle>
      <itunes:author>Clay Shirky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_19_08.htm</link>
      <description>Author and NYU professor Clay Shirky talks about some of the ideas in his new book, "Here Comes Everybody," an exploration of the far-flung effects that Web-enabled social tools, like blogs or Twitter, are having on business and society</description>
      <pubDate>Wed, 19 Mar 2008 15:01:34 -0400</pubDate>
      <itunes:duration>20:34</itunes:duration>
      <itunes:keywords>Social networking, social media, internet, web 2.0</itunes:keywords>
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      <title>Gaming Innovation</title>
      <itunes:subtitle>Ubisoft's drive to innovate</itunes:subtitle>
      <itunes:author>Laurent Detoc</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_12_08.htm</link>
      <description>Laurent Detoc, Ubisoft North America's president, talks about how the company's surging profits have been driven by innovation and cross-genre experimentation embracing casual games and younger audiences</description>
      <pubDate>Wed, 12 Mar 2008 10:46:59 -0400</pubDate>
      <itunes:duration>11:39</itunes:duration>
      <itunes:keywords>Games, Innovation, Ubisoft, business, gaming, design, animation, graphics, iPod, podcast</itunes:keywords>
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      <title>Finding the Endless City</title>
      <itunes:subtitle>How to cope with the megalopolis</itunes:subtitle>
      <itunes:author>Deyan Sudjic</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_05_08.htm</link>
      <description>Deyan Sudjic, co-author of the forthcoming book "The Endless City," talks about the design challenges presented by rapidly expanding mega-cities around the world</description>
      <pubDate>Wed, 05 Mar 2008 11:06:46 -0500</pubDate>
      <itunes:duration>7:34</itunes:duration>
      <itunes:keywords>Innovation, Design, City, Urban Design, Metropolis, Population</itunes:keywords>
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      <title>Design and the Elastic Mind</title>
      <itunes:subtitle>Designers bring tech to life at MoMA show</itunes:subtitle>
      <itunes:author>Paola Antonelli</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_27_08.htm</link>
      <description>Paola Antonelli, Architecture &amp; Design curator at NY's Museum of Modern Art, discusses a new exhibit that shows how design can transform so-called disruptive technologies, complex data, and scientific breakthroughs in surprising and creative works</description>
      <pubDate>Wed, 27 Feb 2008 15:32:53 -0500</pubDate>
      <itunes:duration>9:03</itunes:duration>
      <itunes:keywords>Museum of Modern Art, Paola Antonelli, design, innovation, corporate research, trend watching, nanotechnology, data visualization</itunes:keywords>
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      <title>Rise of the Guitar Hero</title>
      <itunes:subtitle>Fueling the video game franchise</itunes:subtitle>
      <itunes:author>Kai Huang</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_08.htm</link>
      <description>The co-founder of the company behind the massively popular Guitar Hero video game franchise describes how innovation is fueling a new generation of highly engaging interactive media</description>
      <pubDate>Wed, 20 Feb 2008 15:31:34 -0500</pubDate>
      <itunes:duration>7:11</itunes:duration>
      <itunes:keywords>Guitar Hero, Kai Huang, video games, games, gaming, RedOctane, accessories</itunes:keywords>
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      <title>Putting Masdar on the Map</title>
      <itunes:subtitle>The challenges of going carbon-free</itunes:subtitle>
      <itunes:author>Khaled Awad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_11_08.htm</link>
      <description>Khaled Awad, the man overseeing the development of the massive Masdar city project in Abu Dhabi, talks about the challenges of creating the world's first sustainable metropolis</description>
      <pubDate>Mon, 11 Feb 2008 16:50:26 -0500</pubDate>
      <itunes:duration>8:44</itunes:duration>
      <itunes:keywords>Sustainability, carbon neutral, urbanism, city planning, green technology</itunes:keywords>
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      <title>Designing A New Supersonic Plane</title>
      <itunes:subtitle>The radical new supersonic business jet</itunes:subtitle>
      <itunes:author>Richard Tracy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_06_08.htm</link>
      <description>The chief designer and technology officer behind a new private ultra-fast business jet talks about his company's plans to bring supersonic travel back into the mainstream</description>
      <pubDate>Wed, 06 Feb 2008 17:01:25 -0500</pubDate>
      <itunes:duration>8:10</itunes:duration>
      <itunes:keywords>Private jet, supersonic, Concorde, Aerion</itunes:keywords>
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      <title>Virtual Factories Get Real</title>
      <itunes:subtitle>Siemens on the factory of the future</itunes:subtitle>
      <itunes:author>Paul Camuti</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_30_08.htm</link>
      <description>Paul Camuti, CEO of Siemens Corporate Research, talks about how virtual factories can save corporations time and money, for instance by predicting design flaws. If the simulations sometimes look like video games, it's no coincidence, Camuti says</description>
      <pubDate>Wed, 30 Jan 2008 17:44:00 -0500</pubDate>
      <itunes:duration>7:21</itunes:duration>
      <itunes:keywords>Siemens, factories, General Motors, Eclipse Aviation, IDEO, simulations, virtual worlds, Second Life, video games, Siemens Corporate Research</itunes:keywords>
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      <title>Channeling the "Opposable Mind"</title>
      <itunes:subtitle>How integrative thinking breeds success</itunes:subtitle>
      <itunes:author>Roger Martin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_23_08.htm</link>
      <description>Roger Martin, dean of the Rotman School of Management, discusses his theory of "the opposable mind," the ability to assess and balance wildly conflicting ideas, business models, or strategies and come up with an entirely new way of doing things</description>
      <pubDate>Wed, 23 Jan 2008 17:11:12 -0500</pubDate>
      <itunes:duration>17:01</itunes:duration>
      <itunes:keywords>Innovation, strategy, thinking, design thinking, Roger Martin, Rotman, AG Lafley, P&amp;G, recession, C-suite, mastery, originality</itunes:keywords>
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      <title>Designing Land Rover's New Moves</title>
      <itunes:subtitle>Refitting the iconic SUV for a new age</itunes:subtitle>
      <itunes:author>Andy Wheel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_16_08.htm</link>
      <description>Andy Wheel, lead designer of the popular Land Rover LR3 SUV, talks about designing premium 4x4s in an era of skyrocketing fuel costs and environmental concerns. With a history of classic, go-anywhere vehicles, how does the British luxury automaker adapt?</description>
      <pubDate>Wed, 16 Jan 2008 12:36:35 -0500</pubDate>
      <itunes:duration>13:27</itunes:duration>
      <itunes:keywords>Auto design, SUV, Land Rover, LR3, video, audio, iPod, business, innovation</itunes:keywords>
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      <title>When Companies Make Meatball Sundaes </title>
      <itunes:subtitle>Seth Godin explains his new book</itunes:subtitle>
      <itunes:author>Seth Godin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_09_08.htm</link>
      <description>Marketing guru and entrepreneur Seth Godin has just published his latest book: Meatball Sundae. Here he talks about the new book and what old-school companies should and shouldn't do</description>
      <pubDate>Wed, 09 Jan 2008 18:50:58 -0500</pubDate>
      <itunes:duration>10:49</itunes:duration>
      <itunes:keywords>Seth Godin, Jessie Scanlon, New Marketing, Meatball Sundae, Long Tail, blogging</itunes:keywords>
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      <title>Innovation in 2008</title>
      <itunes:subtitle>What's really important in innovation?</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_02_08.htm</link>
      <description>BusinessWeek Innovation Chief Bruce Nussbaum talks to Innovation &amp; Design editor, Helen Walters about what will really matter in this sphere in 2008, from shifts in the way that businesses work to new thinking about sustainability</description>
      <pubDate>Wed, 02 Jan 2008 14:31:44 -0500</pubDate>
      <itunes:duration>16:31</itunes:duration>
      <itunes:keywords>Innovation, Predictions, Sustainability, Business model, shift, consumers, competition, Identity, Experience</itunes:keywords>
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      <title>Piracy as Innovation Strategy</title>
      <itunes:subtitle>Can illegal copies provide inspiration?</itunes:subtitle>
      <itunes:author>Matt Mason</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_26_07.htm</link>
      <description>Matt Mason, a former London deejay and the founder of RWD, a popular British magazine, argues for piracy as a business model rather than a threat. In his new book, "The Pirate's Dilemma," he discusses the history of piracy--and how it drives innovation</description>
      <pubDate>Wed, 26 Dec 2007 11:37:43 -0500</pubDate>
      <itunes:duration>14:54</itunes:duration>
      <itunes:keywords>Piracy, intellectual property, music industry, software, fashion, video games, Microsoft, Walt Disney, Apple, Matt Mason</itunes:keywords>
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      <title>India and Innovation</title>
      <itunes:subtitle>Report from Design Summit in Bangalore</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_19_07.htm</link>
      <description>BW Innovation chief, Bruce Nussbaum, talks to editor Helen Walters about his trip to Bangalore for the CII-NID Design Summit and the differences between Chinese and Indian innovation</description>
      <pubDate>Wed, 19 Dec 2007 18:43:00 -0500</pubDate>
      <itunes:duration>8:09</itunes:duration>
      <itunes:keywords>India, Bangalore, innovation, China, Design, National, policy, IT, business model, shift</itunes:keywords>
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      <title>Design for Democracy</title>
      <itunes:subtitle>Redesigning elections after 2000</itunes:subtitle>
      <itunes:author>Marcia Lausen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_11_07.htm</link>
      <description>Marcia Lausen, author of the new book Design for Democracy: Ballot &amp; Election Design, talks about how design can reshape and strengthen the democratic process</description>
      <pubDate>Tue, 11 Dec 2007 17:41:13 -0500</pubDate>
      <itunes:duration>8:48</itunes:duration>
      <itunes:keywords>Design, Democracy, Elections, Ballots, Hanging chads, Vote, Voting-booth</itunes:keywords>
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      <title>Are Smart Devices that Intelligent?</title>
      <itunes:subtitle>Don Norman dissects automated devices</itunes:subtitle>
      <itunes:author>Don Norman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_05_07.htm</link>
      <description>As machines get more automated, are they also less user-friendly? Design guru and author Don Norman explains why so many products might not be so "smart" after all and what can be learned from the Newton's failure and the Roomba's success</description>
      <pubDate>Wed, 05 Dec 2007 18:18:30 -0500</pubDate>
      <itunes:duration>13:21</itunes:duration>
      <itunes:keywords>automation, Apple, automobiles, Braun, Roomba, Segway, ethnography, design, engineering, innovation, Northwestern University, Apple Newton</itunes:keywords>
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      <title>Shaping Ford's Future</title>
      <itunes:subtitle>Chief Creative Officer J Mays</itunes:subtitle>
      <itunes:author>J Mays</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_26_07.htm</link>
      <description>Ford's chief designer is trying to make the carmaker cool again with retro-inspired design</description>
      <pubDate>Mon, 26 Nov 2007 16:40:58 -0500</pubDate>
      <itunes:duration>16:49</itunes:duration>
      <itunes:keywords>Innovation, design, auto design, cars</itunes:keywords>
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      <title>Nike's New House of Hoops</title>
      <itunes:subtitle>A full-court press into basketball</itunes:subtitle>
      <itunes:author>Charlie Denson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_20_07.htm</link>
      <description>Nike made a splash in the 1990s with its Niketown superstores. Now, the athletic-wear giant is turning to smaller boutiques. BusinessWeek's Reena Jana talks with Charlie Denson, president of the Nike brand, about the new strategy</description>
      <pubDate>Tue, 20 Nov 2007 14:02:00 -0500</pubDate>
      <itunes:duration>6:15</itunes:duration>
      <itunes:keywords>Nike, House of Hoops, Foot Locker, Harlem, branding, retail, NBA, Charlie Denson, market research, online communities, Nike Plus</itunes:keywords>
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    <item>
      <title>Whither the Web?</title>
      <itunes:subtitle>A pioneer of web standards talks design</itunes:subtitle>
      <itunes:author>Jeffrey Zeldman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_14_07.htm</link>
      <description>Jeffrey Zeldman has been evangelical about the need for Web standards ever since he designed his first site back in 1995. He talks to BusinessWeek.com's Matt Vella about the future standards necessary in a brave new, Web 2.0-filled world</description>
      <pubDate>Wed, 14 Nov 2007 18:56:32 -0500</pubDate>
      <itunes:duration>19:55</itunes:duration>
      <itunes:keywords>Jeffrey Zeldman, web standards, online, design</itunes:keywords>
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      <title>Redesigning General Motors</title>
      <itunes:subtitle>GM design chief Ed Welburn</itunes:subtitle>
      <itunes:author>Ed Welburn</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_05_07.htm</link>
      <description>Ed Welburn, design chief of the world's largest auto manufacturer, talks about the company's design-driven turnaround</description>
      <pubDate>Mon, 05 Nov 2007 00:00:00 -0500</pubDate>
      <itunes:duration>14:46</itunes:duration>
      <itunes:keywords>Innovation, Design, Car Design, General Motors, Concept, Camaro</itunes:keywords>
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      <title>Designing Services</title>
      <itunes:subtitle>How Carnegie Mellon's School of Design approaches service</itunes:subtitle>
      <itunes:author>Dan Boyarski</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_20_07.htm</link>
      <description>How can good design be applied to services as well as products? Dan Boyarksi talks with BW's Jessi Hempel about the rise of service design and the annual conference Carnegie Mellon hosts to explore the boundaries of this emerging form</description>
      <pubDate>Tue, 20 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>14:07</itunes:duration>
      <itunes:keywords>Dan Boyarski, CMU, Carnegie Mellon, service design, design, design school, school of design</itunes:keywords>
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    <item>
      <title>New Trends in Auto-Design Strategy</title>
      <itunes:subtitle>Car design in the context of business strategy</itunes:subtitle>
      <itunes:author>Stewart Reed</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_07.htm</link>
      <description>Stewart Reed, chair of the Transportation Design Department at Pasadena's Art Center College of Design, talks about car design in the context of business strategy</description>
      <pubDate>Tue, 13 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>9:18</itunes:duration>
      <itunes:keywords>Art Center College of Design, Stewart Reed, New York International Auto Show, Audi, sustainable design, Prius, design strategy, auto industry</itunes:keywords>
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    <item>
      <title>Fashionable Design</title>
      <itunes:subtitle>From the Runway to the Driveway</itunes:subtitle>
      <itunes:author>Hans-Dieter Futschik</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_05_07.htm</link>
      <description>During New York's Fashion Week in February, 2007, Hans-Dieter Futschik, director of passenger car design at Mercedes-Benz, discusses how and why the luxury auto maker is paying attention to high fashion for design and branding inspiration.</description>
      <pubDate>Mon, 05 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>7:54</itunes:duration>
      <itunes:keywords>Mercedes-Benz, fashion, branding, New York Fashion Week, design, innovation, automobiles, luxury, Giorgio Armani, Milan</itunes:keywords>
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    <item>
      <title>Design in China</title>
      <itunes:subtitle>Designing for China</itunes:subtitle>
      <itunes:author>Gordon Bruce</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_22_07.htm</link>
      <description>As a young designer, Gordon Bruce worked in the office of the pioneering designer who built the first-ever corporate design programs at IBM and Mobil Oil. Now Bruce is doing the same for the equivalent companies in Asia.</description>
      <pubDate>Mon, 22 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>16:56</itunes:duration>
      <itunes:keywords>Jessie Scanlon, corporate design program, IBM, Mobil Oil, Westinghouse, Asia, Samsung, Lenovo, China</itunes:keywords>
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    <item>
      <title>Win by Growing</title>
      <itunes:subtitle>It's Payback Time</itunes:subtitle>
      <itunes:author>Harold L. Sirkin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_11_07.htm</link>
      <description>Author Harold L. Sirkin of the Boston Consulting Group discusses why sustainable growth should be the key focus of every business's innovation strategy. He also argues that killing off a great but unprofitable idea can be the best decision.</description>
      <pubDate>Thu, 11 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>8:05</itunes:duration>
      <itunes:keywords>The Boston Consulting Group, James P Andrew, Harold L Sirkin, Payback Innovation, Microsoft, Apple, Iridium, Concorde, British Airways, Air France</itunes:keywords>
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      <title>Trends of 2007</title>
      <itunes:subtitle>Booz Allen Hamilton's Barry Jaruzelski predicts the next trends</itunes:subtitle>
      <itunes:author>Barry Jaruzelski</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_08_07.htm</link>
      <description>It's the time of year when we look back on the past 12 months and predict how the business landscape will shift in 2007. Booz Allen Hamilton vice-president Barry Jaruzelski tells us what he thinks.</description>
      <pubDate>Mon, 08 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>25:36</itunes:duration>
      <itunes:keywords>Jessie Scanlon, innovation, trends, business landscape, RFID, outsourcing, Barry Jaruzelski, Booz Allen Hamilton</itunes:keywords>
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    <item>
      <title>Pioneers of the Valley</title>
      <itunes:subtitle>Designing Interactions</itunes:subtitle>
      <itunes:author>Bill Moggridge</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_11_06.htm</link>
      <description>In the early Silicon Valley days, pioneering designers and computer scientists developed the concepts and tools that now define technology. Bill Moggridge, author of the book Designing Interactions, talks about the history and the future of the field.</description>
      <pubDate>Mon, 11 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>20:58</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Bill Moggridge, design, interaction, Silicon Valley, design history, IDEO, experience design, desktop</itunes:keywords>
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    <item>
      <title>Why Consumers Want</title>
      <itunes:subtitle>Why Consumers Want What They Want</itunes:subtitle>
      <itunes:author>Alex Steffen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_20_06.htm</link>
      <description>Sohrab Vossoughi, founder of top innovation and design strategy firm ZIBA Design, is moving beyond mere ethnography to figure out not only what consumers want, but why they want it.</description>
      <pubDate>Mon, 20 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>11:28</itunes:duration>
      <itunes:keywords>Alex Steffen, sustainability, transparency, ethics, recycling, marketing, branding, architecture, Toyota, Whole Foods, Philips, eBay</itunes:keywords>
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      <title>World-Changing Design</title>
      <itunes:subtitle>Can design really change the world?</itunes:subtitle>
      <itunes:author>Alex Steffen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_13_06.htm</link>
      <description>A new book looks at ways businesses, individuals, and governments can provide ecofriendly, ethical goods and services -- for profit</description>
      <pubDate>Mon, 13 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:45</itunes:duration>
      <itunes:keywords>Alex Steffen, ethics, recycling, marketing, branding, architecture, Toyota, Whole Foods, Philips, eBay</itunes:keywords>
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    <item>
      <title>Design Means Business</title>
      <itunes:subtitle>AIGA Business and Design Conference</itunes:subtitle>
      <itunes:author>Tom Kelley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_11_06_06.htm</link>
      <description>What do we learn when the "designers" and the "suits" share the stage at Gain: AIGA Business and Design Conference? We debrief conference MC (and Ideo GM) Tom Kelley</description>
      <pubDate>Mon, 06 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>15:18</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Tom Kelley, IDEO, China, Roger Martin, Rockwell Group, Henry Myerberg, Richard Smyth, JetBlue, Toff Degarmo, Frank Gehry, Michael Stanat</itunes:keywords>
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    <item>
      <title>Innovating Cities</title>
      <itunes:subtitle>Borrowing innovation strategies</itunes:subtitle>
      <itunes:author>Carol Coletta</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_10_06.htm</link>
      <description>Is it possible to borrow innovation strategies from consulting firms, such as Chicago's Doblin Inc., to help cities with dwindling populations remake themselves?</description>
      <pubDate>Tue, 10 Oct 2006 00:00:00 -0400</pubDate>
      <itunes:duration>13:06</itunes:duration>
      <itunes:keywords>CEOs for Cities, Detroit, Doblin Group, urban planning, metrics, Bilbao, Frank Gehry, Guggenheim Museum</itunes:keywords>
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    <item>
      <title>Profitable Paradoxes</title>
      <itunes:subtitle>The Next Big Thing: Paradoxes</itunes:subtitle>
      <itunes:author>Robyn Waters</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_10_03_06.htm</link>
      <description>Former Target VP of trend, design, and product development discusses how companies are turning to contradictions to see more products and services.</description>
      <pubDate>Tue, 03 Oct 2006 00:00:00 -0400</pubDate>
      <itunes:duration>10:34</itunes:duration>
      <itunes:keywords>Robyn Waters, Target, RW Trend trends, Starbucks, Worth Global Style Network, Hummer, Mini Cooper, retail</itunes:keywords>
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    <item>
      <title>New Careers in Gaming</title>
      <itunes:subtitle>What's New in Video-Game Careers?</itunes:subtitle>
      <itunes:author>David Hodgson &amp; Bryan Stratton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_19_06.htm</link>
      <description>The co-authors of a new book on jobs in the video-game industry discuss how the industry has evolved in the last decade and predict the hottest careers of the next 10 years.</description>
      <pubDate>Tue, 19 Sep 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:14</itunes:duration>
      <itunes:keywords>video games, engineering, software, consoles, Paid Play, David Hodgson, Bryan Stratton, Alice Rush, Myst ,Spore, Second Life, The Sims</itunes:keywords>
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    <item>
      <title>Dwell on Design</title>
      <itunes:subtitle>The Dwell Design Conference</itunes:subtitle>
      <itunes:author>Sam Grawe</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_09_12_06.htm</link>
      <description>Prefab. Sustainability. Modernism. These themes wind through every issue of Dwell, the magazine about architecture and design. They are also the core themes of the first Dwell on Design conference, which takes place Sept. 15-17 in San Francisco.</description>
      <pubDate>Tue, 12 Sep 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:50</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Sam Grawe, Dwell Magazine, architecture, pre-fab, modernism, sustainability, sustainable design</itunes:keywords>
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      <title>Museum of Modern Art</title>
      <itunes:subtitle>Building History</itunes:subtitle>
      <itunes:author>Barry Bergdoll</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_29_06.htm</link>
      <description>Barry Bergdoll, a prominent art historian and chair of the Department of Art History at Columbia University, will become the chief curator of architecture and design at New York's Museum of Modern Art on January 1, 2007.</description>
      <pubDate>Tue, 29 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:06</itunes:duration>
      <itunes:keywords>Barry Bergdoll, Museum of Modern Art, MoMA, architecture, Zaha Hadid, Marcel Breuer, starchitect ,Columbia University, real estate</itunes:keywords>
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    <item>
      <title>Best of Show</title>
      <itunes:subtitle>ID's Annual Design Review</itunes:subtitle>
      <itunes:author>Julie Lasky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_22_06.htm</link>
      <description>Since 1954, ID -- a magazine covering the art, business and culture of design -- has held its Annual Design Review, a juried competition showcasing the best American and international design of consumer products, furniture, equipment, and more.</description>
      <pubDate>Tue, 22 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>9:06</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Julie Lasky, ID Magazine Annual Review, innovation, product design, James Dyson, Decathlon, Chef'n Palm Peeler, Motorola Pebl Phone, Babmbu disposable plates</itunes:keywords>
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      <title>Get a Second Life</title>
      <itunes:subtitle>Developing a virtual business for a real world market</itunes:subtitle>
      <itunes:author>Giff Constable</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_15_06.htm</link>
      <description>Giff Constable, who heads up business development for the Electric Sheep Company, talks with BusinessWeek.com's Reena Jana about the challenges and advantages of designing commercial buildings and goods within the growing universe of Second Life.</description>
      <pubDate>Tue, 15 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:34</itunes:duration>
      <itunes:keywords>Second Life, Starwood Hotels, The Electric Sheep Company, Giff Constable, online game, architecture, design, marketing, reena jana, andrew blum, jessie scanlon, jessi hemple</itunes:keywords>
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      <title>Risky Business</title>
      <itunes:subtitle>A Practical Approach to Managing Risks</itunes:subtitle>
      <itunes:author>David Apgar</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_08_06.htm</link>
      <description>In his new book Risk Intelligence, author David Apgar proposes practical ways for companies (and individuals) to better assess and manage the hazards of new product development, brand strategies, and other adventurous business directions.</description>
      <pubDate>Tue, 08 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:26</itunes:duration>
      <itunes:keywords>David Apgar, risk intelligence, innovation, new product development, research, emotional networks, management tools, Toyota, Pfizer</itunes:keywords>
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      <title>The Power of Networks</title>
      <itunes:subtitle>A network of outside thinkers helps to spark innovation</itunes:subtitle>
      <itunes:author>Chris Meyer</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_08_01_06.htm</link>
      <description>Social networks may be all the rage among teens and venture capitalists today, but they're also a useful construct for innovation. BW's Management editor Jena McGregor talks to Christopher Meyer, CEO of Monitor Networks.</description>
      <pubDate>Tue, 01 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>16:41</itunes:duration>
      <itunes:keywords>social Group, Christopher Meyer, Monitor Networks, Procter Gamble, InnoCentive, Eli Lilly, Ernst Young</itunes:keywords>
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      <title>Creative Renaissance</title>
      <itunes:subtitle>After the end of apartheid</itunes:subtitle>
      <itunes:author>Ravi Naidoo</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_25_06.htm</link>
      <description>South Africa is experiencing something of a creative renaissance. Perhaps no one embodies this creative emergence more than Ravi Naidoo.</description>
      <pubDate>Tue, 25 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>12:11</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Ravi Naidoo, Interactive Africa Design, Indaba, apartheid, born free generation, World Cup 2012, Sir Terence Conran, The Conran Shop</itunes:keywords>
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    <item>
      <title>Design Education</title>
      <itunes:subtitle>Dyson School of Design Innovation</itunes:subtitle>
      <itunes:author>James Dyson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_18_06.htm</link>
      <description>Through his work as a designer and an advocate for contemporary design, James Dyson has been at the forefront of the field of industrial design for more than three decades. Now he plans to inspire teens to pursue engineering and design.</description>
      <pubDate>Tue, 18 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:25</itunes:duration>
      <itunes:keywords>Dyson School Design, James Dyson, Engineering, education ,Engineers, British designer, vacuum cleaner, england, United kingdom</itunes:keywords>
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    <item>
      <title>An eBay for Microfinance</title>
      <itunes:subtitle>Kiva.org uses smart design to make a little cash go a long way</itunes:subtitle>
      <itunes:author>Premal Shah</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_07_11_06.htm</link>
      <description>As the intersection between peer-to-peer financing and philanthropy, Kiva.org is harnessing the power of social networking to support microenterprise in the developing world.</description>
      <pubDate>Tue, 11 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>10:16</itunes:duration>
      <itunes:keywords>Kiva, eBay, philanthropy, microfinance, Premal Shah, Matt Flannery, Jessica Flannery, Uganda, Honduras, microenterprise, grameen bank</itunes:keywords>
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    <item>
      <title>HP's Ecosystem</title>
      <itunes:subtitle>Cultivating Hewlett Packard's Product Ecosystem</itunes:subtitle>
      <itunes:author>Sam Lucente</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_13_06.htm</link>
      <description>Hewlett Packard Vice-President of Design Sam Lucente is using design to unify the vast personal-electronics company and create an ecosystem of consumer-friendly products that are simpler to use and immediately identifiable with HP's brand.</description>
      <pubDate>Tue, 13 Jun 2006 00:00:00 -0400</pubDate>
      <itunes:duration>11:50</itunes:duration>
      <itunes:keywords>Hewlett Packard, Sam Lucente, IBM, personal electronics, personal computing, Netscape, remote controls, ethnography</itunes:keywords>
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    <item>
      <title>Materials Witness</title>
      <itunes:subtitle>Sustainable Architecture</itunes:subtitle>
      <itunes:author>Blaine Brownell</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_06_06_06.htm</link>
      <description>An architect by day, Blaine Brownell spends his spare time hunting for new materials like transparent ceramics, self-cleaning paint, and illuminated tiles. These innovative materials are crucial to the building of the future, he tells BW.</description>
      <pubDate>Tue, 06 Jun 2006 00:00:00 -0400</pubDate>
      <itunes:duration>18:23</itunes:duration>
      <itunes:keywords>Jessie Scanlon, Blaine Brownell, materials, science, Transmaterial, architecture, sustainable design, sustainable materials, green building, LEED Green Building Council</itunes:keywords>
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    <item>
      <title>The Breaking Point</title>
      <itunes:subtitle>The Breaking Point: The End of Planned Obsolescence?</itunes:subtitle>
      <itunes:author>Giles Slade</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_30_06.htm</link>
      <description>Giles Slade, author of Made to Break, talks to BW's Reena Jana about how industrial designers, corporations, and consumers alike can benefit from breaking the cycle of "planned obsolescence," or the deliberately short lifespans of gadgets, vehicles, and c</description>
      <pubDate>Tue, 30 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>14:30</itunes:duration>
      <itunes:keywords>Giles Slade, Apple iPod, Raytheon, Motorola, marketing, TVs, mobile phones, Harvard University Press, sustainability</itunes:keywords>
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    <item>
      <title>Flexible Furniture</title>
      <itunes:subtitle>On the floor of ICFF in New York</itunes:subtitle>
      <itunes:author>Yves Behar, Elisabeth Hertzfeld, Jocis Debo, Ivan Luini, Jerry Helling</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_23_06.htm</link>
      <description>Andrew Blum talks about technology, materials, and how we live today with Yves Behar of fuseproject, Elizabeth Hertzfeld of Remake Design, Jocis Debo of Materialise.MGX, Ivan Luini of Kartell U.S., and Jerry Helling of Bernhardt Design.</description>
      <pubDate>Tue, 23 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>27:11</itunes:duration>
      <itunes:keywords>icff, javits center, desgin fair, podcast innovation creative businessweek jessie scanlon</itunes:keywords>
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    <item>
      <title>Facing Facts</title>
      <itunes:subtitle>Weird Ideas and Hard Facts</itunes:subtitle>
      <itunes:author>Bob Sutton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_16_06.htm</link>
      <description>Bob Sutton's 2002 book, "Weird Ideas That Work: 11 1-2 Practices for Promoting, Managing, and Sustaining Innovation" (The Free Press), gave readers techniques for inspiring innovation in an organization.</description>
      <pubDate>Tue, 16 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>20:53</itunes:duration>
      <itunes:keywords>Bob Sutton, Jeffrey Pfeffer, Stanford University, Hard Facts, Weird Ideas That Work ,innovation, mergers, culture, management prototyping, business school, hip-hop, Cisco</itunes:keywords>
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    </item>
    <item>
      <title>A Dose of Design</title>
      <itunes:subtitle>Target's clear RX</itunes:subtitle>
      <itunes:author>Deb Adler</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_09_06.htm</link>
      <description>It all began with her grandfather's prescription drug bottle, which her grandmother mistook for her own. The confusion put her grandmother in the hospital, and inspired Deborah Adler, a student at the School of Visual Arts, to design a better drug label. </description>
      <pubDate>Tue, 09 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>19:45</itunes:duration>
      <itunes:keywords>brian collins, Deborah Adler School of Visual Arts, drug label, Target, Clear RX, pill bottle design</itunes:keywords>
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    <item>
      <title>Dirty Talk</title>
      <itunes:subtitle>People against dirty</itunes:subtitle>
      <itunes:author>Eric Ryan</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_02_06.htm</link>
      <description>It all started on a road trip. Childhood friends Eric Ryan and Adam Lowry -- one a style and branding expert, the other a chemical engineer -- hatched an idea to create a new line of home-cleaning products.</description>
      <pubDate>Tue, 02 May 2006 00:00:00 -0400</pubDate>
      <itunes:duration>23:33</itunes:duration>
      <itunes:keywords>brian collins, eric ryan, method cleaning products, environmentally friendly products, green cleaners, packaging design, people against dirty, adam lowry, target</itunes:keywords>
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    </item>
    <item>
      <title>Corporate Design</title>
      <itunes:subtitle>The Business of Design</itunes:subtitle>
      <itunes:author>Peter Lawrence</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_25_06.htm</link>
      <description>Long before designers were invited to the World Economic Forum, one man was already talking about the vital connection between business and design: Peter Lawrence, founder and chairman of the Corporate Design Foundation.</description>
      <pubDate>Tue, 25 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>14:31</itunes:duration>
      <itunes:keywords>Jessie Scanlon, design business, Peter Lawrence, Corporate Design Foundation, @issue, Whilrpool, Chuck Jones, Lee Green, IBM, design conference</itunes:keywords>
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    </item>
    <item>
      <title>High Line Aspirations</title>
      <itunes:subtitle>The Park of the Future</itunes:subtitle>
      <itunes:author>Jashua David</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_18_06.htm</link>
      <description>On Manhattan's West Side, an old elevated freight railway is being reinvented as a public park called the High Line. Contributing editor Andrew Blum speaks with Joshua David, co-founder of Friends of the High Line.</description>
      <pubDate>Tue, 18 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>17:49</itunes:duration>
      <itunes:keywords>high line, andrew blum, joshua david, new york city sky line, innovation, garden railway, friends of the high line, urban, non-profit</itunes:keywords>
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    </item>
    <item>
      <title>Hot Design</title>
      <itunes:subtitle>The Milan Furniture Fair</itunes:subtitle>
      <itunes:author>Reena Jana</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_11_06.htm</link>
      <description>The world's hottest furniture designers are all in Italy. Last week's Milan Furniture Fair, the annual round-the-clock designfest was a marathon of splashy product launches and fabulous parties.</description>
      <pubDate>Tue, 11 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>8:11</itunes:duration>
      <itunes:keywords>Salone Internazionale del Mobile, Milan Furniture Fair, design, design trends, Marcel Wanders, Issey Miyake, Ron Arad, Swarovski, Simon Heijden ,Jorg Bernauer, Dai Fujiwara, Electrolux children's furniture</itunes:keywords>
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    <item>
      <title>City of Design</title>
      <itunes:subtitle>Architects Love NY</itunes:subtitle>
      <itunes:author>Amanda Burden</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_04_04_06.htm</link>
      <description>New York City Planning Commission chair Amanda Burden is helping to make New York a great place for architects from around the world to visit, and maybe even a favored destination.</description>
      <pubDate>Tue, 04 Apr 2006 00:00:00 -0400</pubDate>
      <itunes:duration>13:54</itunes:duration>
      <itunes:keywords>architecture, amanda burden, planning commission, new york city skyline, zoning</itunes:keywords>
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    <item>
      <title>WTC: City of Glass</title>
      <itunes:subtitle>Re-imagining light in New York</itunes:subtitle>
      <itunes:author>James Carpenter</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_27_06.htm</link>
      <description>Artist, architect, and glass technologist James Carpenter talks about the new 7 World Trade Center, a project on which he collaborated with architects Skidmore, Owings, and Merrill on strategies to make the office building respond to its surroundings.</description>
      <pubDate>Mon, 27 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>13:07</itunes:duration>
      <itunes:keywords>Architecture, glass, new York, NY, design, ground zero, WTC, world trade center, skidmore, owings, merrill, larry silverstein</itunes:keywords>
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    </item>
    <item>
      <title>China Chic</title>
      <itunes:subtitle>How Shanghai Tang Became China's First Luxury Brand</itunes:subtitle>
      <itunes:author>Raphael le Masne de Charmont</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_06.htm</link>
      <description>Raphael le Masne de Charmont, chief executive of Shanghai Tang since 2001, discusses how the company has grown and established itself as China's first luxury brand -- via innovative design strategies</description>
      <pubDate>Mon, 13 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>17:27</itunes:duration>
      <itunes:keywords>China, luxury, Shanghai Tang, fashion, branding, retail, design, Shanghai, Hong Kong, David Tang, Raphael le Masne de Charmont, Joanne Ooi</itunes:keywords>
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    </item>
    <item>
      <title>Brand Madness</title>
      <itunes:subtitle>What's driving the branded entertainment trend</itunes:subtitle>
      <itunes:author>Mark-Hans Richer and Don Peasley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_13_06.htm</link>
      <description>With the March 12 kickoff of the NCAA Division 1 Basketball Championships - known by fans as March Madness - Pontiac launched a marketing campaign that takes branded entertainment to a new level.</description>
      <pubDate>Mon, 13 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:11</itunes:duration>
      <itunes:keywords>March Madness, Pontiac, H.O.P., music video, CBS, 2K Sports, NCAA, Division 1 Men's Basketball Championships, Don Peasley, Mark-Hans Richer, Leo Burnett, General Motors</itunes:keywords>
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    </item>
    <item>
      <title>Radical Craft</title>
      <itunes:subtitle>Stories from the Source</itunes:subtitle>
      <itunes:author>Chee Pearlman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_03_06_06.htm</link>
      <description>When Chee Pearlman heard Charles Elachi, the director of NASA's Jet Propulsion Laboratory, describe what it took to land the Pathfinder on Mars, she was struck by the extent to which this technical feat relied on craft.</description>
      <pubDate>Mon, 06 Mar 2006 23:00:00 -0500</pubDate>
      <itunes:duration>9:13</itunes:duration>
      <itunes:keywords>Chee Pearlman,  Richard Koshalek, Erica Clark Art Center College of Design, design conference, J Mays, New Beetle, Audi TT, Jonathan Ive, ID Magazine, Mars Pathfinder, JPL</itunes:keywords>
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    </item>
    <item>
      <title>Top-Down Innovation</title>
      <itunes:subtitle>Do US CEOs really get innovation?</itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_27_06.htm</link>
      <description>Despite management's focus on innovation, U.S. executives give it short shrift, according to a study. In fact, Chinese managers name innovation or creativity as the most respected leadership quality four times more than the U.S. or Canada does.</description>
      <pubDate>Mon, 27 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>8:28</itunes:duration>
      <itunes:keywords>innovation, creativity, vision, CEOs, China, Unites States, US, middle managers</itunes:keywords>
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    <item>
      <title>Innovation Survey</title>
      <itunes:subtitle>The randomness of corporate innovation</itunes:subtitle>
      <itunes:author>Jonathan Copulsky</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_06.htm</link>
      <description>Here's the bad news: Most corporate innovation processes are no more predictable than a coin toss. That's what Jonathan Copulsky and his colleagues at Deloitte Consulting found when they surveyed 159 executives and non-executives last summer.</description>
      <pubDate>Mon, 20 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>10:48</itunes:duration>
      <itunes:keywords>Jonathan Copulsky, corporate innovation, pipeline, skunkworks survey, Deloitte Consulting, research</itunes:keywords>
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    <item>
      <title>Creativity for CEOs</title>
      <itunes:subtitle>Davos' innovation, creativity, and design strategy sessions</itunes:subtitle>
      <itunes:author>Bruce Nussbaum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_20_06.htm</link>
      <description>This year's World Economic Forum in Davos, Switzerland, the 2006 program of the uber-klatch for high-profile economic and political elites included more than 22 sessions on "Innovation, Creativity, and Design Strategy."</description>
      <pubDate>Mon, 20 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>11:01</itunes:duration>
      <itunes:keywords>World Economic Forum, Davos, innovation, design, strategy, creativity, India, CEOs, Tim Brown, Roger Martin, Marissa Ann Mayer, Infosys</itunes:keywords>
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    <item>
      <title>The Insanely Great Ad</title>
      <itunes:subtitle>The making of a great Superbowl ad</itunes:subtitle>
      <itunes:author>Steve Hayden</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_02_06_06.htm</link>
      <description>Steve Hayden of Ogilvy &amp; Mather discusses the impact of a commercial his firm created - it became perhaps the most famous TV ad ever.</description>
      <pubDate>Mon, 06 Feb 2006 23:00:00 -0500</pubDate>
      <itunes:duration>10:42</itunes:duration>
      <itunes:keywords>Ogilvy &amp; Mather, Steve Hayden, Ridley Scott, Apple Macintosh, Superbowl, Subservient Chicken, Monster advertising, ads, TV, spot commercials</itunes:keywords>
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    <item>
      <title>Green Skyscrapers</title>
      <itunes:subtitle>Sustainable skyscrapers take Manhattan</itunes:subtitle>
      <itunes:author>Carol Willis</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_30_06.htm</link>
      <description>An exhibit at New York City's Skyscraper Museum showcases a new crop of environmentally sustainable towers sprouting in Manhattan.</description>
      <pubDate>Mon, 30 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>19:23</itunes:duration>
      <itunes:keywords>architect, architecure, skyscraper, Carol Willis, Skyscraper Museum, environmental, green New York City, building, real estate</itunes:keywords>
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    </item>
    <item>
      <title>Judging Design</title>
      <itunes:subtitle>Inside the IDEA Awards</itunes:subtitle>
      <itunes:author>Chris Conley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_01_23_06.htm</link>
      <description>The annual IDEA awards, given out by the Industrial Designers Society of America and BusinessWeek magazine, have turned into the most coveted design honors in the country.</description>
      <pubDate>Mon, 23 Jan 2006 23:00:00 -0500</pubDate>
      <itunes:duration>6:56</itunes:duration>
      <itunes:keywords>IDSA, IDEA, Industrial Designers Society of America, Chris Conley, Jessie Scanlon, Gravity Tank, design award, industrial design, design and business</itunes:keywords>
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      <description>When the World Economic Forum opens in Davos on Jan. 25, something will be different. The traditional format -- plenaries and sessions, dinners and parties --will continue, but the conversation is changing dramatically.</description>
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      <itunes:subtitle>How today's companies can connect with consumers</itunes:subtitle>
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      <description>Darrel Rhea, CEO of the company that helped Marlboro find its masculinity and margarine reveal its true color, talks about how today's companies can connect with consumers.</description>
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      <itunes:author>Bruce Nussbaum</itunes:author>
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      <description>Why did Dove's "Real Women" ad campaign make such a splash? Because it broke one of the golden rules of the advertising business: Only sexy models sell. Dove's ads featured everyday women -- not supermodels, or even models, for that matter.</description>
      <pubDate>Mon, 26 Dec 2005 23:00:00 -0500</pubDate>
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      <itunes:author>Jessie Scanlon</itunes:author>
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      <description>A new exhibit at the Museum of Modern Art pulls together drawings, paintings, sculpture and, of course, films from throughout animation studio Pixar's 20-year history.</description>
      <pubDate>Mon, 19 Dec 2005 23:00:00 -0500</pubDate>
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      <itunes:subtitle>The Internet of things</itunes:subtitle>
      <itunes:author>Jessie Scanlon</itunes:author>
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      <description>Bruce Sterling, the word-slinging science-fiction author from Texas, planned to write a book set in an age of ubiquitous computing -- in which every object is embedded with an RFID tag and can communicate with every other object.</description>
      <pubDate>Mon, 12 Dec 2005 23:00:00 -0500</pubDate>
      <itunes:duration>27:45</itunes:duration>
      <itunes:keywords>Bruce Sterling, Art Center, Pasadena, ubiquitous computing, RFID, search engines, design, technoculture, science fiction, sustainability, cyberpunk</itunes:keywords>
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      <itunes:subtitle>Moshe Safdie &amp;amp; Rafael Vi&amp;#241;oly</itunes:subtitle>
      <itunes:author>Andrew Blum</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_12_05_05.htm</link>
      <description>Contributing editor Andrew Blum talks to two architects who have recently set up fellowship programs within their studios: Moshe Safdie and Rafael Vi&amp;#241;oly.</description>
      <pubDate>Mon, 05 Dec 2005 23:00:00 -0500</pubDate>
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