<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
  <channel>
    <title>BusinessWeek -- CEO Guide To Technology</title>
    <link>http://www.businessweek.com</link>
    <description>New technologies are revolutionizing the way companies -- from Web startups to Dow titans -- manage their businesses. This monthly podcast series will highlight innovation in areas like next-generation Web applications, IT security, and even podcasting.</description>
    <itunes:subtitle>A monthly primer on the innovations impacting top execs</itunes:subtitle>
    <itunes:author>BusinessWeek</itunes:author>
    <itunes:category text="Technology">
      <itunes:category text="Tech News"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Management &amp;amp; Marketing"/>
    </itunes:category>
    <itunes:keywords>Web 2.0, Internet, CEOs, enterprise software, blogs, blogging, wikis, Wikipedia</itunes:keywords>
    <itunes:explicit>no</itunes:explicit>
    <itunes:summary>New technologies are revolutionizing the way companies -- from Web startups to Dow titans -- manage their businesses. This monthly podcast series will highlight innovation in areas like next-generation Web applications, IT security, and even podcasting and provide practical advice on how CEOs and other top executives can and should harness these high-tech tools.</itunes:summary>
    <language>en-us</language>
    <copyright>Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
    <lastBuildDate>Fri, 03 Oct 2008 10:52:32 -0400</lastBuildDate>
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
    <webMaster>bwwebmaster@businessweek.com</webMaster>
    <ttl>1000</ttl>
    <image><url>http://images.businessweek.com/icons/bw_podcast_88x31.jpg</url><title>BusinessWeek Podcasts</title><link>http://www.businessweek.com</link><width>88</width><height>31</height></image>
    <itunes:image rel="image" href="http://images.businessweek.com/podcasting/ceoguide.jpg"/>
    <item>
      <title>Making Prototypes for 3D Printing</title>
      <itunes:subtitle>How the technology works</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_10_03_08.htm</link>
      <description>3D printing is the conversion of a 3D image-of a toy car or cell phone, say-into a 3D prototype using a special type of printer. It has been used mostly in large industrial companies. But prices are dropping, to 10,000 now and maybe 5,000 dollars next year. </description>
      <pubDate>Fri, 03 Oct 2008 10:49:58 -0400</pubDate>
      <itunes:duration>14:22</itunes:duration>
      <itunes:keywords>3D, printer, prototype, inkjet, fused deposition modeling, extrusion, film, paper, laser, Desktop Factory, 3D Systems, Z Corp.</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_10_03_08.mp3" length="8624606" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_10_03_08.mp3</guid>
    </item>
    <item>
      <title>Microblogging for Businesses</title>
      <itunes:subtitle>Podcast: Corporate Twitter takes off</itunes:subtitle>
      <itunes:author>Business Week</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_09_05_08.htm</link>
      <description>Consumers began microblogging in 2006 with the advent of Twitter. Recently, companies from JetBlue to GM have begun taking up the practice as a way to keep in touch with customers.</description>
      <pubDate>Fri, 05 Sep 2008 14:18:40 -0400</pubDate>
      <itunes:duration>10:12</itunes:duration>
      <itunes:keywords>Twitter, microblogging, tweet, JetBlue, Comcast, social media, Rodney Rumford, FaceReviews.com, Pownce, Jaiku, FriendFeed, customer service</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_09_05_08.mp3" length="6125006" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_09_05_08.mp3</guid>
    </item>
    <item>
      <title>Corporate Cloud Computing</title>
      <itunes:subtitle>Examining the risks and benefits</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_08_01_08.htm</link>
      <description>Corporations are starting to look at the potential benefits of cloud computing--computing power obtained through the Internet. But large companies have particular security and reliability needs. Here, a talk about cloud computing within the enterprise</description>
      <pubDate>Fri, 01 Aug 2008 17:56:00 -0400</pubDate>
      <itunes:duration>19:46</itunes:duration>
      <itunes:keywords> Internet, server, desktop, Gartner, Google, Amazon, Facebook, enterprise, corporate, software as a service, platform</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_plummer_08_01_08.mp3" length="11858854" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_plummer_08_01_08.mp3</guid>
    </item>
    <item>
      <title>Disaster Tech</title>
      <itunes:subtitle>In disasters, technology can help</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_07_07_08.htm</link>
      <description>Rachael King talks with InSTEDD Vice-President and COO Judith Kleinberg and CTO Robert Kirkpatrick about technology that can help when disaster strikes</description>
      <pubDate>Mon, 07 Jul 2008 00:00:00 -0400</pubDate>
      <itunes:duration>15:59</itunes:duration>
      <itunes:keywords>disaster, flood, disease, InSTEDD, technology, response, innovation, lab, Sahana, Google, Myanmar, NGO</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_kleinbergkirkpatrick_07_03_08.mp3" length="7675669" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_kleinbergkirkpatrick_07_03_08.mp3</guid>
    </item>
    <item>
      <title>Innovation Contests</title>
      <itunes:subtitle>Innovation Nation author John Kao</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_06_02_08.htm</link>
      <description>John Kao, founder of Kao &amp; Company and author of the book Innovation Nation, talks about corporate innovation contests where companies look for the next billion-dollar business idea.</description>
      <pubDate>Mon, 02 Jun 2008 00:00:00 -0400</pubDate>
      <itunes:duration>12:49</itunes:duration>
      <itunes:keywords>X-Prize, X Prize Foundation, John Kao, Innovation Nation, Cisco, I-Prize, innovation, contest, prize, aviation, Google, Richard Branson</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_06_02_08.mp3" length="6337052" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/ceoguide_06_02_08.mp3</guid>
    </item>
    <item>
      <title>Virtual Worlds at Work</title>
      <itunes:subtitle>Working in Virtual Worlds</itunes:subtitle>
      <itunes:author>Dave Elchoness</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_05_05_08.htm</link>
      <description>Companies are turning to virtual worlds for collaboration, training, and a number of other business activities</description>
      <pubDate>Mon, 05 May 2008 00:00:00 -0400</pubDate>
      <itunes:duration>14:59</itunes:duration>
      <itunes:keywords>virtual world, Second Life, Dave Elchoness, VRWorkplace, Association of Virtual Worlds, training, collaboration, meetings, prototyping, employees, work, avatars</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_05_05_08.mp3" length="7198969" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_05_05_08.mp3</guid>
    </item>
    <item>
      <title>Offshoring Bargains</title>
      <itunes:subtitle>Offshoring Where the Dollar Is Strong</itunes:subtitle>
      <itunes:author>Ben Trowbridge</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_04_07_08.htm</link>
      <description>Some executives are realizing there are benefits to diversifying outsourcing operations. For some U.S. companies, Latin America is becoming an attractive option. Ben Trowbridge, CEO of Alsbridge, talks about the changing economics behind offshoring</description>
      <pubDate>Mon, 07 Apr 2008 00:00:00 -0400</pubDate>
      <itunes:duration>11:02</itunes:duration>
      <itunes:keywords>Offshoring, India, wage inflation, dollar, Rupee, decline, globalization, labor arbitrage, salaries, outsourcing, Latin America</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_04_07_08.mp3" length="5354808" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_04_07_08.mp3</guid>
    </item>
    <item>
      <title>The CEO Guide to Widgets</title>
      <itunes:subtitle>Widget Podcast</itunes:subtitle>
      <itunes:author>Will Price</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_03_02_08.htm</link>
      <description>Will Price, managing director at Hummer Winblad Venture Partners, talks about advertising on social networks using widgets</description>
      <pubDate>Sun, 02 Mar 2008 23:00:00 -0500</pubDate>
      <itunes:duration>19:59</itunes:duration>
      <itunes:keywords>widgets, Hummer Winblad, advertising, Widgetbox, Facebook, social networking, branding, banner ads, MySpace</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_02_29_08.mp3" length="9597872" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_02_29_08.mp3</guid>
    </item>
    <item>
      <title>Energy Crisis in Data Centers</title>
      <itunes:subtitle>The CEO guide to energy-efficient computing</itunes:subtitle>
      <itunes:author>Rakesh Kumar</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_05_14_07.htm</link>
      <description>Rakesh Kumar, vice-president of consulting firm Gartner, talks about the data-center energy crisis and what companies can do to save energy</description>
      <pubDate>Mon, 14 May 2007 00:00:00 -0400</pubDate>
      <itunes:duration>11:43</itunes:duration>
      <itunes:keywords>data centers, energy, electricity, power, air conditioning, EPA, efficiency, server, financial services, eBay, Google</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_05_14_07.mp3" length="5651105" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_05_14_07.mp3</guid>
    </item>
    <item>
      <title>Semantic Web Podcast</title>
      <itunes:subtitle>The CEO Guide to the Semantic Web</itunes:subtitle>
      <itunes:author>Eric Miller</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_04_09_07.htm</link>
      <description>In the future, it may be a whole lot easier to find information we need, either on the Web or within a company. Within corporations, Semantic Web technologies make it possible to tag data and using Web-based software find and correlate information that may be scattered across a company in disparate databases and software programs. Experts say these technologies will give executives better information and ultimately help them make better decisions</description>
      <pubDate>Mon, 09 Apr 2007 00:00:00 -0400</pubDate>
      <itunes:duration>12:37</itunes:duration>
      <itunes:keywords>Eric Miller, Semantic Web, Web 2.0, Web 3.0, standards, RDF, OWL, privacy, data, integration, enterprise</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_04_09_07.mp3" length="6088921" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_04_09_07.mp3</guid>
    </item>
    <item>
      <title>Corporate Wikis</title>
      <itunes:subtitle>The CEO Guide to Corporate Wikis</itunes:subtitle>
      <itunes:author>Andrew McAfee</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_03_12_07.htm</link>
      <description>A wiki is a Web site that lets visitors easily add, remove and change the content. The first wiki was created in the mid 90s by computer programmer Ward Cunningham who named his invention,"wiki," after the word for quick in Hawaiian. The best-known wiki is perhaps Wikipedia, the online encyclopedia which is written collaboratively and can be edited by anyone. Wikis are now making their way into corporations where they are used as collaborative software to handle such tasks as project management, tech support, research and development, event planning and customer relationship management</description>
      <pubDate>Mon, 12 Mar 2007 00:00:00 -0400</pubDate>
      <itunes:duration>19:41</itunes:duration>
      <itunes:keywords>Andrew McAfee, wikis, corporate wikis, Wikipedia, Harvard Business School, collaborative software, collaborate, project management, tech support, research and development, event planning, customer relationship management</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_03_12_07.mp3" length="9440296" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_03_12_07.mp3</guid>
    </item>
    <item>
      <title>Virtual Workplace Podcast</title>
      <itunes:subtitle>The CEO Guide to the Virtual Workplace</itunes:subtitle>
      <itunes:author>Karen Sobel Lojeski</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_02_11_07.htm</link>
      <description>Karen Sobel Lojeski, CEO of consulting firm Virtual Distance International, talks about the challenges of managing a virtual workforce and where many companies go wrong</description>
      <pubDate>Sun, 11 Feb 2007 23:00:00 -0500</pubDate>
      <itunes:duration>28:16</itunes:duration>
      <itunes:keywords>Karen Sobel Lojeski, Virtual Distance International, virtual workplace, telecommuter, road warrior, distributed workforce, home office, mobile</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_02_12_07.mp3" length="13566050" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_02_12_07.mp3</guid>
    </item>
    <item>
      <title>Video Blogging</title>
      <itunes:subtitle>The CEO Guide to Online Video</itunes:subtitle>
      <itunes:author>Robert Scoble </itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_01_11_07.htm</link>
      <description>Influential blogger Robert Scoble talks about his travels with Presidential candidate John Edwards, his former job at Microsoft's Channel 9, and his new gig hosting "The Scoble Show" at PodTech.net</description>
      <pubDate>Thu, 11 Jan 2007 23:00:00 -0500</pubDate>
      <itunes:duration>19:40</itunes:duration>
      <itunes:keywords>Robert Scoble, John Edwards, Microsoft, Channel 9, video blogs, PodTech.net, blogging, social media</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_01_15_07.mp3" length="9461940" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_01_15_07.mp3</guid>
    </item>
    <item>
      <title>Where the Workers Are</title>
      <itunes:subtitle>The CEO's Guide to Outsourcing</itunes:subtitle>
      <itunes:author>Atul Vashistha</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_12_10_06.htm</link>
      <description>Today, most offshore IT outsourcing is done in India, but the field of prospective players from different nations is widening as companies look for new sources of low-cost labor. Expert Atul Vashistha discusses where the next hot spots are</description>
      <pubDate>Sun, 10 Dec 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:09</itunes:duration>
      <itunes:keywords>offshoring outsourcing, India, Bangalore, China, Russia, Eastern Europe</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_12_11_06.mp3" length="6819962" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_12_11_06.mp3</guid>
    </item>
    <item>
      <title>Enterprise Mashups Podcast</title>
      <itunes:subtitle>The CEO's Guide to Enterprise Mashups</itunes:subtitle>
      <itunes:author>Jason Bloomberg</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_11_12_06.htm</link>
      <description>Jason Bloomberg, a senior analyst and principal at consulting firm ZapThink, talks about how companies can take advantage of enterprise mashups -- Web applications that combine content from two or more online sources</description>
      <pubDate>Sun, 12 Nov 2006 23:00:00 -0500</pubDate>
      <itunes:duration>14:43</itunes:duration>
      <itunes:keywords>enterprise mashups, mashups, rich Internet applications, service oriented architecture, composite applications, Web applications, governance</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_11_13_06.mp3" length="7069281" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_11_13_06.mp3</guid>
    </item>
    <item>
      <title>The CEO's Guide to RFID</title>
      <itunes:subtitle>Radio frequency identification</itunes:subtitle>
      <itunes:author>Michael Liard</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_10_09_06.htm</link>
      <description>Radio frequency identification is a way to automatically identify an object, animal or person that is equipped with a special tag. It's been seen as a revolutionary way to help companies stay on top of multimillion dollar order shipments and track components from the manufacturer all the way to the retailer. While Wal-Mart, Target and other retailers have begun to require suppliers to use RFID tags on shipments, there have not been as many full-scale roll-outs of the technology as originally hoped and many companies have had a difficult time building a business case for RFID</description>
      <pubDate>Mon, 09 Oct 2006 00:00:00 -0400</pubDate>
      <itunes:duration>23:53</itunes:duration>
      <itunes:keywords>RFID, supply chain, Wal-Mart, Target, Department of Defense, Alien Technologies</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_10_09_06.mp3" length="11646626" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_10_09_06.mp3</guid>
    </item>
    <item>
      <title>The CEO's Guide to Social Networks</title>
      <itunes:subtitle>Social Networks</itunes:subtitle>
      <itunes:author>Ried Hoffman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_09_11_06.htm</link>
      <description>Social networks aren't just for teens anymore. Executives and companies are increasingly using online social networks for a wide range of activities including recruiting, branding, advertising, sales, business development, market research and customer service. There are a number of social networks designed for executives, including LinkedIn, Ryze, OpenBC and Ecademy. Other firms are creating their own social networks to keep in contact with both company alumni and customers</description>
      <pubDate>Mon, 11 Sep 2006 00:00:00 -0400</pubDate>
      <itunes:duration>26:13</itunes:duration>
      <itunes:keywords>social networks, LinkedIn, MySpace, Facebook, Ryze, OpenBC, Ecademy, SocialNet, alumni networks</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_09_11_06.mp3" length="12705853" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_09_11_06.mp3</guid>
    </item>
    <item>
      <title>The CEO Guide to Prediction Markets</title>
      <itunes:subtitle>Predicting for Success</itunes:subtitle>
      <itunes:author>Robin Hanson</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_08_07_06.htm</link>
      <description>Prediction markets are speculative markets created for the purpose of aggregating information and forecasting future events. Prediction markets work like stock markets and can be used to forecast everything from who will win the Super Bowl to the outcome of a presidential election. The technology is just starting to make its way into corporate pilot projects. About two dozen companies are now using prediction markets to forecast future sales revenue, product launch dates, future pricing and the potential success of new products. Professor Robin Hanson, a pioneer in the emerging field of prediction markets, tells CEOs what they need to know in order to better forecast future events</description>
      <pubDate>Mon, 07 Aug 2006 00:00:00 -0400</pubDate>
      <itunes:duration>18:39</itunes:duration>
      <itunes:keywords>resource allocation, predictions</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_08_07_06.mp3" length="11199309" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_08_07_06.mp3</guid>
    </item>
    <item>
      <title>The CEO's Guide to VoIP</title>
      <itunes:subtitle>VoIP Cost</itunes:subtitle>
      <itunes:author>Jeff Snyder</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_07_10_06.htm</link>
      <description>Companies are merging their voice and data networks using a technology called voice over IP. The benefits of this approach include operational cost savings, streamlined network management and the ability to deploy applications that will boost employee productivity. Yet, these projects require significant upfront capital investment. Gartner consultant Jeff Snyder tells CEOs what they need to know for a successful voice over IP deployment</description>
      <pubDate>Mon, 10 Jul 2006 00:00:00 -0400</pubDate>
      <itunes:duration>15:50</itunes:duration>
      <itunes:keywords>jeff snyder, VOIP, voice, data</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_07_10_06.mp3" length="7745392" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_07_10_06.mp3</guid>
    </item>
    <item>
      <title>O'Reilly's Guide to Web 2.0</title>
      <itunes:subtitle>Web 2.0</itunes:subtitle>
      <itunes:author>Tim O'Reilly</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_06_05_06.htm</link>
      <description>There's no buzzword more popular in tech today than Web 2.0. Conceived during a brainstorming session for what became the Web 2.0 Conference now held annually by O'Reilly Media Inc. and CMP Media, Web 2.0 describes the new online services such as the volunteer-written encyclopedia Wikipedia, Yahoo's Flickr photo-sharing site, online marketplace eBay, and search engine Google. Unlike most of the first generation of Web sites, these services have an innate social component, often "harnessing collective wisdom," as O'Reilly Media CEO Tim O'Reilly puts it. Here, O'Reilly explains what Web 2.0 means for business, as well as what executives should be wary of when they try to use Web 2.0 services in their own companies</description>
      <pubDate>Mon, 05 Jun 2006 00:00:00 -0400</pubDate>
      <itunes:duration>28:01</itunes:duration>
      <itunes:keywords>Web 2.0, Tim O.Reilly, software as a service</itunes:keywords>
      <enclosure url="http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_06_05_06.mp3" length="133591218" type="audio/mpeg"/>
      <guid>http://www.businessweek.com/mediacenter/qt/podcasts/guide_to_tech/guidetotech_06_05_06.mp3</guid>
    </item>
  </channel>
</rss>
