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    <title>BusinessWeek -- Cover Stories</title>
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    <description>Get the story about the cover story. On Thursday evenings, we'll complement the new issue's cover story with an extensive interview with its writers and editors.</description>
    <itunes:subtitle>Behind this week's cover</itunes:subtitle>
    <itunes:author>BusinessWeek</itunes:author>
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    <itunes:summary>Get the story about the cover story. On Thursday evenings, we'll complement the new issue's cover story with an extensive interview with its writers and editors.  Listen in as they delve deeper, offering impressions, insights, and analysis that add extra dimensions to the print story.</itunes:summary>
    <language>en-us</language>
    <copyright>Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.</copyright>
    <itunes:owner><itunes:name>Jaime Beauchamp</itunes:name><itunes:email>#bw_online_media@businessweek.com</itunes:email></itunes:owner>
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      <title>Inside Microsoft's War on Google</title>
      <itunes:subtitle>Facing the online ad leader sans Yahoo!</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_08_08.htm</link>
      <description>BusinessWeek's John Byrne and Jay Greene give a behind-the-scenes look at Microsoft's plans to go up against Google's online juggernaut alone</description>
      <pubDate>Thu, 08 May 2008 17:10:40 -0400</pubDate>
      <itunes:duration>20:16</itunes:duration>
      <itunes:keywords>advertising, Internet, online, search engine,  merger, Ballmer, Jerry Yang, software, applications, Web, search advertising, display advertising</itunes:keywords>
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      <title>The Mac in the Gray Flannel Suit</title>
      <itunes:subtitle>More in the workforce want Macs</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_01_08.htm</link>
      <description>BusinessWeek's John Byrne, Peter Burrows, and Arik Hesseldahl on how the zeal of millions of consumers, infatuated with their iPods and iPhones, is spilling over into the workplace</description>
      <pubDate>Thu, 01 May 2008 16:56:53 -0400</pubDate>
      <itunes:duration>15:31</itunes:duration>
      <itunes:keywords>Technology, consumer, hardware, cell phones, Macintosh, Apple, Jobs, software, OS X, tech support, servers, Dell</itunes:keywords>
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      <title>The New Vulture Investors</title>
      <itunes:subtitle>Phil Falcone, the Midas of misery</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_24_08.htm</link>
      <description>BusinessWeek's John Byrne and Emily Thornton discuss how Phil Falcone and his fellow scavengers just might kick-start the economy</description>
      <pubDate>Thu, 24 Apr 2008 16:58:45 -0400</pubDate>
      <itunes:duration>19:23</itunes:duration>
      <itunes:keywords>investing, fund, investors, private equity, opportunity, buying,</itunes:keywords>
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      <title>Most Innovative Companies</title>
      <itunes:subtitle>Smart ideas for tough times</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_17_08.htm</link>
      <description>BusinessWeek's John Byrne and Jena McGregor talk about the BusinessWeek-Boston Consulting Group annual ranking, which singles out some smart companies for tough times</description>
      <pubDate>Thu, 17 Apr 2008 15:11:57 -0400</pubDate>
      <itunes:duration>18:22</itunes:duration>
      <itunes:keywords>technology, corporations, initiatives, creativity, investment, AAPL, MSFT, GOOG, GE, GM</itunes:keywords>
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      <title>E-spionage</title>
      <itunes:subtitle>A BusinessWeek Investigation</itunes:subtitle>
      <itunes:author>Keith Epstein &amp; Ron Grover</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_10_08.htm</link>
      <description>The U.S. military created the Internet. Now, the Net may be turning against its maker. BusinessWeek uncovers startling instances of cyber-spies targeting the government. BusinessWeek's John Byrne talks with writers Brian Grow and Keith Epstein</description>
      <pubDate>Thu, 10 Apr 2008 16:58:11 -0400</pubDate>
      <itunes:duration>18:24</itunes:duration>
      <itunes:keywords>espionage, China, hackers, security, CIA, FBI, intelligence, spying, malware, Internet, Booz Allen</itunes:keywords>
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      <title>From Buyout to Bust</title>
      <itunes:subtitle>Freescale Semiconductor's rocky ride</itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_03_08.htm</link>
      <description>BusinessWeek executive editor, John Byrne, and senior writer, Emily Thornton, take us inside private equity's ugliest deal</description>
      <pubDate>Thu, 03 Apr 2008 17:05:11 -0400</pubDate>
      <itunes:duration>17:46</itunes:duration>
      <itunes:keywords>chipmaker, CEO, Michel Mayer, Blackstone Group, Carlyle Group, TPG, Permira Advisers, technology, hardware, Motorola</itunes:keywords>
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      <title>The BusinessWeek 50</title>
      <itunes:subtitle>The top companies in 10 sectors</itunes:subtitle>
      <itunes:author>BusinessWeek</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_27_08.htm</link>
      <description>BusinessWeek's Executive Editor John Byrne and Atlanta Bureau Chief Dean Foust discuss the best performers of 2008 that made our annual list</description>
      <pubDate>Thu, 27 Mar 2008 17:25:10 -0400</pubDate>
      <itunes:duration>15:33</itunes:duration>
      <itunes:keywords>BusinessWeek 50, John Byrne, Dean Foust, S&amp;P, Financial Sectors, Sales Growth</itunes:keywords>
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      <title>Reluctant Revolutionary</title>
      <itunes:subtitle>Where is Bernanke taking us?</itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_20_08.htm</link>
      <description>BusinessWeek's John Byrne and Michael Mandel discuss Fed Chairman Bernanke's new mandate, the damage on Wall Street, and the downside of a reeling dollar in Europe.</description>
      <pubDate>Thu, 20 Mar 2008 16:38:48 -0400</pubDate>
      <itunes:duration>17:56</itunes:duration>
      <itunes:keywords>Economy, Fed, sub-prine, Bear Sterns, J P Morgan Chase, banking, lending, default</itunes:keywords>
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      <title>Waking Up to the Recession</title>
      <itunes:subtitle>What's the best course of action?</itunes:subtitle>
      <itunes:author>Peter Coy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_13_08.htm</link>
      <description>BusinessWeek's John Byrne and Peter Coy on whether policymakers can steer the U.S. economy away from the abyss, and what options are available</description>
      <pubDate>Thu, 13 Mar 2008 15:53:14 -0400</pubDate>
      <itunes:duration>13:17</itunes:duration>
      <itunes:keywords>U.S. economy, interest-rates, International Monetary Fund, Ben Bernanke,  Henry Paulson, Treasury, Fed, Federal Reserve, inflation, stagfation, depression</itunes:keywords>
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      <title>Inside the War on Fat</title>
      <itunes:subtitle>The windfall for drugmakers with the fix</itunes:subtitle>
      <itunes:author>Arlene Weintraub</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_06_08.htm</link>
      <description>BusinessWeek's John Byrne and Arlene Weintraub talk about how the quest to find an obesity fix is fraught with risk for pharmaceutical companies. But the jackpot is too big to ignore.</description>
      <pubDate>Thu, 06 Mar 2008 16:45:38 -0500</pubDate>
      <itunes:duration>18:11</itunes:duration>
      <itunes:keywords>biotech, weight loss, fat, drugs, cure,</itunes:keywords>
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    <item>
      <title>Multinationals</title>
      <itunes:subtitle>Are they good for the U.S.?</itunes:subtitle>
      <itunes:author>Mike Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_28_08.htm</link>
      <description>BW Executive Editor John Byrne and Chief Economist Mike Mandel talk about multinationals. They're productive, innovative, and loaded. But that doesn't mean they'll bail out the U.S. economy</description>
      <pubDate>Thu, 28 Feb 2008 17:00:00 -0500</pubDate>
      <itunes:duration>20:16</itunes:duration>
      <itunes:keywords>jobs, corporate tax, corporations, global, international, privates, sector, R&amp;D, offshoring, wages, overseas, productivity</itunes:keywords>
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      <title>Consumer Vigilantes</title>
      <itunes:subtitle>Fighting to speak to a manager</itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_21_08.htm</link>
      <description>BusinessWeek.s Mary Kuntz and Jena McGregor talk about customer-service slip-ups that can drive today.s digitally empowered consumers to trample a brand.s name across the Internet</description>
      <pubDate>Thu, 21 Feb 2008 17:00:00 -0500</pubDate>
      <itunes:duration>14:20</itunes:duration>
      <itunes:keywords>L.L. Bean, Fairmont Hotels, Lexus, Trader Joe.s, Starbucks, Jet Blue, Edward Jones, Lands. End, Ace Hardware, Lincoln, The Ritz-Carlton, Amica</itunes:keywords>
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    <item>
      <title>Building the Perfect Laptop </title>
      <itunes:subtitle>Inside Lenovo's quest to design the ultimate portable computer</itunes:subtitle>
      <itunes:author>Steve Hamm</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_14_08.htm</link>
      <description>Lenovo devoted 20 months to the ThinkPad X300, seeking to create the ideal combination of features, price, and weight. BW's Peter Elstrom and Steve Hamm discuss whether it will be the "halo" product the company needs to reach tech's top ranks</description>
      <pubDate>Thu, 14 Feb 2008 14:00:00 -0500</pubDate>
      <itunes:duration>12:19</itunes:duration>
      <itunes:keywords>computers, technology, hardware, manufacturing, Apple Air, David Hill, laptop, fashion, technology, IBM, HP. Dell, portable computing</itunes:keywords>
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      <title>Credit on the Edge </title>
      <itunes:subtitle>After credit card party: big hangover</itunes:subtitle>
      <itunes:author>Adrianne Carter</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_07_08.htm</link>
      <description>BusinessWeek.s John Byrne and Adrianne Carter talk about how the mantra "never underestimate the spending of the American consumer" may no longer apply </description>
      <pubDate>Thu, 07 Feb 2008 14:00:00 -0500</pubDate>
      <itunes:duration>12:19</itunes:duration>
      <itunes:keywords>credit, economy, lending, borrowers, bank rates, consumers, banks, lenders, interest rates, loans, home-equity, John Byrne</itunes:keywords>
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    <item>
      <title>Meltdown </title>
      <itunes:subtitle>For housing, the worst is yet to come</itunes:subtitle>
      <itunes:author>Peter Coy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_31_08.htm</link>
      <description>Home prices could fall an additional 25%, on average, before bottoming out. BusinessWeek's Peter Coy says such a drop would be unprecedented and could spell big trouble for the U.S. economy </description>
      <pubDate>Thu, 31 Jan 2008 14:00:00 -0500</pubDate>
      <itunes:duration>15:15</itunes:duration>
      <itunes:keywords>consumers, homeowners, value, real-estate, market, subprime, neighborhood, homebuilders, buyers, sellers, bubble, loans</itunes:keywords>
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      <title>Market Reckoning </title>
      <itunes:subtitle>The message in the turbulence</itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_24_08.htm</link>
      <description>Massive bank writedowns, turbulence in global markets, stubbornly high oil prices, talk of a U.S. recession. BW's John Byrne and Michael Mandel tell us what the message is in the turmoil for business and for you--as a consumer, investor, and taxpayer</description>
      <pubDate>Thu, 24 Jan 2008 15:00:00 -0500</pubDate>
      <itunes:duration>17:43</itunes:duration>
      <itunes:keywords>investment, market, economy, banks, inflation, recession, bear, Fed, Bernanke, banking, financial services, BusinessWeek Cover Story </itunes:keywords>
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      <title>Lipitor: Does It Make a Difference? </title>
      <itunes:subtitle>For many, cholesterol drugs may not help</itunes:subtitle>
      <itunes:author>John Carey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_17_08.htm</link>
      <description>Cholesterol fighters are used by 25 million patients worldwide, but new research suggests their benefits are being oversold--and calls into question the whole idea of monitoring LDL. BW's John Byrne and Jim Carey discuss the implications </description>
      <pubDate>Thu, 17 Jan 2008 15:00:00 -0500</pubDate>
      <itunes:duration>10:47</itunes:duration>
      <itunes:keywords>medicine, pharma, pharamceutical, health, doctors, patients, heart, patients, statin, drugs, clinical trials, Pfizer</itunes:keywords>
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      <title>Youthquake </title>
      <itunes:subtitle>They're called Millennials--and they're fed up</itunes:subtitle>
      <itunes:author>Michelle Conlin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_10_08.htm</link>
      <description>BusinessWeek's John Byrne and Michelle Conlin talk about how the Facebook generation--worried about jobs, health insurance, and credit-card debt--is forcing candidates to pay attention </description>
      <pubDate>Thu, 10 Jan 2008 15:00:00 -0500</pubDate>
      <itunes:duration>12:28</itunes:duration>
      <itunes:keywords>politics, economics, generation, youth, politicians, economics, BusinessWeek Cover Story, Millennials </itunes:keywords>
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      <title>Dirty Deeds </title>
      <itunes:subtitle>Are lenders accountable?</itunes:subtitle>
      <itunes:author>Michael Orey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_03_08.htm</link>
      <description>BusinessWeek's John Byrne and Michael Orey on what happens when even the banks walk away from foreclosures </description>
      <pubDate>Thu, 03 Jan 2008 15:00:00 -0500</pubDate>
      <itunes:duration>13:24</itunes:duration>
      <itunes:keywords>subprime, foreclosing, debt, law, ownership, banks, lenders, property, homes, housing, abandonment, neglect</itunes:keywords>
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      <title>Where to Invest</title>
      <itunes:subtitle>Where things are headed in 2008</itunes:subtitle>
      <itunes:author>Peter Coy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_12_20_07.htm</link>
      <description>Falling earnings, overpriced bonds, housing on the skids, it's hard to find a safe place for your assets. BW economics editor, Peter Coy, discusses investment options for the coming year</description>
      <pubDate>Thu, 20 Dec 2007 15:30:00 -0500</pubDate>
      <itunes:duration>8:52</itunes:duration>
      <itunes:keywords>earnings, investments, assets, market, economics, financial, housing, sub-prime, credit, banking, oil</itunes:keywords>
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      <title>Google's Next Big Dream</title>
      <itunes:subtitle>Supercomputing for everyone</itunes:subtitle>
      <itunes:author>Stephen Baker</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_12_13_07.htm</link>
      <description>They call it cloud computing. The idea is to deliver incredible processing power to students, researchers, and entrepreneurs--while expanding Google's footprint well beyond search, media, and advertising</description>
      <pubDate>Thu, 13 Dec 2007 15:30:00 -0500</pubDate>
      <itunes:duration>16:16</itunes:duration>
      <itunes:keywords>google, computers, processor, intellegence, learning, cloud, render farm, media, entertainment, advertising, engineering</itunes:keywords>
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      <title>Future Seed</title>
      <itunes:subtitle>Winning with genetically modified crops</itunes:subtitle>
      <itunes:author>Brian Hindo</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_12_06_07.htm</link>
      <description>When the "Frankenfood" frenzy was at its peak, Monsanto stood firm. Now most processed foods in the U.S. use genetically modified crops, and farmers around the world plant them</description>
      <pubDate>Thu, 06 Dec 2007 15:30:00 -0500</pubDate>
      <itunes:duration>17:26</itunes:duration>
      <itunes:keywords>crops, corn, seed, genetics, bio-genetics, green, peace, activist, monsanto, hugh grant</itunes:keywords>
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      <title>Can Greed Save Africa?</title>
      <itunes:subtitle>Maybe it's not as hopeless as it seems </itunes:subtitle>
      <itunes:author>Roben Farzad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_29_07.htm</link>
      <description>BusinessWeek's Executive Editor, John Byrne, and Senior Writer Roben Farzad talk about how where foreign aid and philanthropy largely have failed to work, intrepid investing just might</description>
      <pubDate>Thu, 29 Nov 2007 12:00:00 -0500</pubDate>
      <itunes:duration>23:32</itunes:duration>
      <itunes:keywords>mozambique, nigeria, microfinance, investment, emerging markets, biodiesel, businessweek cover story, microloans, ghana, angola, botswana, tanzania</itunes:keywords>
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    <item>
      <title>Fresh Pain for the Uninsured</title>
      <itunes:subtitle>Medical debt is being converted into consumer debt </itunes:subtitle>
      <itunes:author>Brian Grow</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_22_07.htm</link>
      <description>BW's Executive Editor John Byrne and Correspondent Brian Grow dicuss how GE and Citi, plus smaller rivals, have begun financing medical care. Providers get quick payment, financiers profit--and patients can be left with crippling debt</description>
      <pubDate>Thu, 22 Nov 2007 12:00:00 -0500</pubDate>
      <itunes:duration>13:31</itunes:duration>
      <itunes:keywords>medicine, patients, bills, collections, credit card debt, bill collectors, medical, hospitals, doctors, medical insurance, uninsured, BusinessWeek</itunes:keywords>
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    <item>
      <title>The Consumer Crunch</title>
      <itunes:subtitle>Recession or not, American families will be forced to tighten their belts</itunes:subtitle>
      <itunes:author>Mike Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_15_07.htm</link>
      <description>BusinessWeek's Executive Editor John Byrne and Chief Economist Mike Mandel say that after a 25-year spree, U.S. households can no longer count on easy credit. That means hard times even if the economy doesn't slip into recession </description>
      <pubDate>Thu, 15 Nov 2007 12:00:00 -0500</pubDate>
      <itunes:duration>15:01</itunes:duration>
      <itunes:keywords>credit, subprime, real estate, recession, economy, fed, consumer, savings, retail, BusinessWeek, Behind the Cover Story podcast </itunes:keywords>
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    <item>
      <title>I Want My iTV</title>
      <itunes:subtitle>Searching for television's new frontier </itunes:subtitle>
      <itunes:author>Cliff Edwards</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_08_07.htm</link>
      <description>While all the technology to create it is in place, players--from cable companies to film studios--can't agree on the business model to make it happen. With BW.com Executive Editor John Byrne and Tech Correspondent Cliff Edwards </description>
      <pubDate>Thu, 08 Nov 2007 12:00:00 -0500</pubDate>
      <itunes:duration>16:16</itunes:duration>
      <itunes:keywords>TV, television, cable, Internet, Web, Web TV, advertising, media, programming, movies, media, podcast</itunes:keywords>
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      <title>Prisoners of Debt</title>
      <itunes:subtitle>Debts that don't die </itunes:subtitle>
      <itunes:author>Robert Bernen</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_01_07.htm</link>
      <description>Creditors are putting pressure on consumers to pay debts already forgiven by bankruptcy courts, according to BusinessWeek's John Byrne and Robert Berner </description>
      <pubDate>Thu, 01 Nov 2007 13:00:00 -0400</pubDate>
      <itunes:duration>22:10</itunes:duration>
      <itunes:keywords>debt, bankruptcy, collection agencies, collection attempts, courts, regulation, law, assets, liens, garnish, wages, wages</itunes:keywords>
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    <item>
      <title>Perform or Perish</title>
      <itunes:subtitle>Private equity firms' squeeze </itunes:subtitle>
      <itunes:author>Emoly Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_25_07.htm</link>
      <description>BusinessWeek's John Byrne and Emily Thornton say that for CEOs of private-equity-owned companies, the pressure to deliver is getting unbearably intense </description>
      <pubDate>Thu, 25 Oct 2007 13:00:00 -0400</pubDate>
      <itunes:duration>23:16</itunes:duration>
      <itunes:keywords>Toys R Us, Aleris, Axeltech, KKR, private equity, CEO, governance, executives, compensation, synergized, liquidation, profit</itunes:keywords>
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    <item>
      <title>Little Green Lies</title>
      <itunes:subtitle>The bitter education of a corporate environmentalist</itunes:subtitle>
      <itunes:author>Ben Elgin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_18_07.htm</link>
      <description>BusinessWeek's John Byrne and Ben Elgin on what made leading corporate sustainability advocate Auden Schendler change his tune about the profitability of environmentally friendly companies </description>
      <pubDate>Thu, 18 Oct 2007 13:00:00 -0400</pubDate>
      <itunes:duration>20:27</itunes:duration>
      <itunes:keywords>environment, green, sustainability, emissions, World Wildlife Fund, WWF, energy credits, environmental, renewable-energy, podcast, the story behind the cover story, cover story</itunes:keywords>
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    <item>
      <title>Bear's Hocus Pocus</title>
      <itunes:subtitle>The collapse of Bear Stearns' ultra-risky funds </itunes:subtitle>
      <itunes:author>David Henry &amp; Adrienne Carter</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_11_07.htm</link>
      <description>BusinessWeek's John Byrne, David Henry, and Adrienne Carter on how two Bear Stearns hedge funds soared and then imploded, helping set off a global credit market meltdown </description>
      <pubDate>Thu, 11 Oct 2007 13:00:00 -0400</pubDate>
      <itunes:duration>19:06</itunes:duration>
      <itunes:keywords>James E. Cayne, Bear Stearns High-Grade Structured Credit Strategies Enhanced Leveraged fund, Bear Stearns High-Grade Structured Credit Strategies fund, CDO, leverage, Barclays, refinancing, Ralph Cioffi, hedge funds, cover story, BusinessWeek podcast </itunes:keywords>
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    <item>
      <title>That Sinking Feeling </title>
      <itunes:subtitle>As builders slash prices, homeowners are getting slammed </itunes:subtitle>
      <itunes:author>Mara Der Hovanesian</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_04_07.htm</link>
      <description>BusinessWeek's Executive Editor John Byrne and Banking Editor Mara Der Hovanesian answer the big question: Will this shock treatment help hasten the end of the painful downturn? </description>
      <pubDate>Thu, 04 Oct 2007 13:00:00 -0400</pubDate>
      <itunes:duration>15:45</itunes:duration>
      <itunes:keywords>real estate, houses, homes, Christopher Palmeri, price drop, bottom, builders, Lennar Corp., inventory, sales, price cut, McBride &amp; Son Homes</itunes:keywords>
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    <item>
      <title>The Power 100 </title>
      <itunes:subtitle>The most influential people in sports </itunes:subtitle>
      <itunes:author>Tom Lowry &amp; Geoff Gloeckler</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_27_07.htm</link>
      <description>BusinessWeek's Executive Editor John Byrne, Senior Writer Tom Lowry, and Staff Editor Geoff Gloeckler talk about power in sports and how the Power 100 came together </description>
      <pubDate>Thu, 27 Sep 2007 13:00:00 -0400</pubDate>
      <itunes:duration>19:09</itunes:duration>
      <itunes:keywords>Sports, media, ESPN Magazine, Power 100, Tommy LaSorda, Bud Selig, Roger Federer, Roger Goodell, Brian Roberts, ranking, baseball, NFL</itunes:keywords>
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    <item>
      <title>Wage Wars </title>
      <itunes:subtitle>Does your boss owe you overtime? </itunes:subtitle>
      <itunes:author>Michael Orey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_20_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne talks with Senior Writer Michael Orey about the billions that are at stake as companies are forced to pay up </description>
      <pubDate>Thu, 20 Sep 2007 22:00:01 -0400</pubDate>
      <itunes:duration>17:44</itunes:duration>
      <itunes:keywords>compensation, corporation, job, pay, compensation, overtime, exempt, non-exempt, law, lawsuit, podcast, cover story</itunes:keywords>
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    </item>
    <item>
      <title>Going Up </title>
      <itunes:subtitle>The 50 best places to launch a career </itunes:subtitle>
      <itunes:author>Lindsey Gerdes</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_13_07.htm</link>
      <description>Number-crunchers can take heart: BW's ranking of top companies for young people finds that an accounting talent shortage has made bean-counting sexy. BW Executive Editor John Byrne talks with Staff Editor Lindsey Gerdes about this week's cover story</description>
      <pubDate>Thu, 13 Sep 2007 22:00:01 -0400</pubDate>
      <itunes:duration>15:06</itunes:duration>
      <itunes:keywords>Gen Y, youth, generation, work, careers, ranking, companies, college, school, talent, employees, interns</itunes:keywords>
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    <item>
      <title>Crunch Time: Reshaping Private Equity </title>
      <itunes:subtitle>The Home Depot Supply buyout </itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_06_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne talks with Senior Writer Emily Thornton about how, with Wall Street watching, Clayton Dubilier salvaged the Home Depot buyout--and showed how other big deals in the works can go forward </description>
      <pubDate>Thu, 06 Sep 2007 22:00:01 -0400</pubDate>
      <itunes:duration>16:14</itunes:duration>
      <itunes:keywords>Clayton Dubilier, Home Depot, private equity, Nardelli, banks, financing, deals, podcast, cover story, BusinessWeek podcast </itunes:keywords>
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    <item>
      <title>Fear &amp; Loathing at the Airport </title>
      <itunes:subtitle>How a failure of leadership led to the summer from hell </itunes:subtitle>
      <itunes:author>Keith Epstein</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_30_07.htm</link>
      <description>Long lines, late flights, near collisions...Air travel is a mess, and nobody seems to be able to do anything about it--not even the FAA. BW Executive Editor John Byrne and Correspondent Keith Epstein talk about the story behind this week's cover story </description>
      <pubDate>Thu, 30 Aug 2007 22:00:01 -0400</pubDate>
      <itunes:duration>21:18</itunes:duration>
      <itunes:keywords>safety, aviation, radar, Washington, flying, flyers, airports, air traffic controllers,, Chris Palmieri, administrator, airlines</itunes:keywords>
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    <item>
      <title>Not So Smart </title>
      <itunes:subtitle>In an era of easy money, the pros forgot that the party can't last forever </itunes:subtitle>
      <itunes:author>Roben Farzad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_23_07.htm</link>
      <description>The best and brightest have been humbled in the late summer's brutal credit crunch: KKR Financial. Blackstone. Goldman Sachs, the black-box quant funds. BW Executive Editor John Byrne and Wall Street writer Roben Farzad talk about how we got here</description>
      <pubDate>Thu, 23 Aug 2007 22:00:01 -0400</pubDate>
      <itunes:duration>21:12</itunes:duration>
      <itunes:keywords>hedge funds, mortgages, trust, quants, private equity, Fed, Federal Reserve, stocks, mortgage deb, leverage, returns, KKR Financial</itunes:keywords>
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    <item>
      <title>The Future of Work </title>
      <itunes:subtitle>The problem and the promise on the road ahead </itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_09_07.htm</link>
      <description>BusinessWeek.com's editor-in-chief, John Byrne, talks with chief economist Michael Mandel about how we will master technology, manage companies, and build careers in the world of tomorrow </description>
      <pubDate>Thu, 09 Aug 2007 22:00:01 -0400</pubDate>
      <itunes:duration>11:23</itunes:duration>
      <itunes:keywords>work, business, career, technology, companies, enterprise, workers, management, opportunity, management, podcast, cover story</itunes:keywords>
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    <item>
      <title>Bonfire of the Builders </title>
      <itunes:subtitle>How they helped bring on the housing crisis--and how far the damage will spread </itunes:subtitle>
      <itunes:author>Mara Der Hovanesian</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_02_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne and Banking Editor Mara Der Hovanesian discuss how by rushing into the mortgage business big-time, homebuilders helped fuel the housing crisis. Now they're hurting--and so is Wall Street </description>
      <pubDate>Thu, 02 Aug 2007 22:00:01 -0400</pubDate>
      <itunes:duration>14:13</itunes:duration>
      <itunes:keywords>housing, slump, market, Wall St., banks, builders, Centex, KB Homes, DR Horton, Hovnanian, Lennar, channel stuffing</itunes:keywords>
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    <item>
      <title>The Pet Economy </title>
      <itunes:subtitle>Americans now spend $41 billion on their pets. And a lot of humans are getting rich </itunes:subtitle>
      <itunes:author>Diane Brady</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_07_26_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne and Senior Writer Diane Brady talk about how the rising status of pets has started an unprecedented wave of entrepreneurship in an industry that was once epitomized by felt mice and rubber balls </description>
      <pubDate>Thu, 26 Jul 2007 22:00:01 -0400</pubDate>
      <itunes:duration>16:20</itunes:duration>
      <itunes:keywords>pets, dogs, cats, puppies,, Neuticles, obesity, end of life, treats, animal medical care, preventive, end of life care</itunes:keywords>
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    <item>
      <title>Death Bonds </title>
      <itunes:subtitle>Inside Wall Street's most macabre investment scheme yet </itunes:subtitle>
      <itunes:author>Pete Engardio</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_07_19_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne and Senior Writer Matthew Goldstein talk about a new investment scheme: profiting from mortality. Investors buy up life insurance policies, securitize them, and collect when the insured persons die </description>
      <pubDate>Thu, 19 Jul 2007 19:00:01 -0400</pubDate>
      <itunes:duration>16:06</itunes:duration>
      <itunes:keywords>mortality, death, investment, dying, life insurance, security, schemes, investing, podcast, cover story, BusinessWeek podcast </itunes:keywords>
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    <item>
      <title>Can China Be Fixed? </title>
      <itunes:subtitle>Dangerous products, endemic corruption, and a spreading eco-crisis </itunes:subtitle>
      <itunes:author>Pete Engardio</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_07_12_07.htm</link>
      <description>Beijing can't clean up the environment or rein in stock speculation. BusinessWeek's executive editor, John Byrne, and senior international editor, Peter Engardio, discuss how the mainland's problems could keep it from becoming the next superpower </description>
      <pubDate>Thu, 12 Jul 2007 19:00:01 -0400</pubDate>
      <itunes:duration>22:01</itunes:duration>
      <itunes:keywords>China, superpower, eco-crisis, communism, capitalism, entrepreneur, stocks, global, podcast, Cover Story </itunes:keywords>
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    <item>
      <title>"I'm Outta Here!"</title>
      <itunes:subtitle>How to retire early, nest egg in place </itunes:subtitle>
      <itunes:author>Jeff Laderman</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_28_07.htm</link>
      <description>BusinessWeek's John Byrne and Senior Editor Jeff Laderman talk about BusinessWeek's annual retirement guide. Learn about how to retire early, get advice on investments, health care, and insurance so you can step off the treadmill</description>
      <pubDate>Thu, 28 Jun 2007 19:00:00 -0400</pubDate>
      <itunes:duration>20:41</itunes:duration>
      <itunes:keywords>retirement, planning, saving, investment, insurance, adventure, health care, strategy, podcast, Cover Story </itunes:keywords>
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    <item>
      <title>Children of the Web </title>
      <itunes:subtitle>How business is cashing in on the global youth culture </itunes:subtitle>
      <itunes:author>Steve Hamm</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_21_07.htm</link>
      <description>BusinessWeek's John Byrne and Steve Hamm discuss how the second-generation Internet is spawning a global youth culture--and what business can do to cash in </description>
      <pubDate>Thu, 21 Jun 2007 19:00:00 -0400</pubDate>
      <itunes:duration>20:06</itunes:duration>
      <itunes:keywords>youth, international, global, communications, video, infrastructure, technology, streaming, economy, cover story, BusinessWeek, podcast </itunes:keywords>
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    <item>
      <title>Telecom: Back from the Dead </title>
      <itunes:subtitle>How a business almost buried by the dot-com bust is reviving itself and invigorating the economy </itunes:subtitle>
      <itunes:author>Spencer Ante</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_14_07.htm</link>
      <description>BW Executive Editor John Byrne and Computer Dept. Editor Spencer Ante talk about how even as the industry lost $2 trillion in market cap as the century began, the flow of YouTube videos and MySpace pages is reviving it--and invigorating the economy</description>
      <pubDate>Thu, 14 Jun 2007 19:00:00 -0400</pubDate>
      <itunes:duration>16:04</itunes:duration>
      <itunes:keywords>telecom, communications, video, infrastructure, technology, streaming, You Tube, economy, cover story, BusinessWeek, podcast </itunes:keywords>
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    <item>
      <title>The Real Cost of Offshoring </title>
      <itunes:subtitle>Official numbers show that moving jobs overseas hasn't hurt the economy. Here's why those stats are wrong </itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_07_07.htm</link>
      <description>BW executive editor John Byrne talks to chief economist Michael Mandel about why government data showing moving jobs overseas hasn't hurt the economy or U.S. competitiveness are deeply flawed, and could carry serious economic and political consequences</description>
      <pubDate>Thu, 07 Jun 2007 19:00:00 -0400</pubDate>
      <itunes:duration>11:27</itunes:duration>
      <itunes:keywords>economy, offshoring, global, jobs, overseas, workers, GDP, american labor, foreign, statistics, politics, presidential election </itunes:keywords>
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      <title>3M's Innovation Crisis </title>
      <itunes:subtitle>How Six Sigma almost smothered its idea culture </itunes:subtitle>
      <itunes:author>Brian Hindo</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_31_07.htm</link>
      <description>BW's John Byrne and Brian Hindo discuss whether George Buckley can turn the birthplace of masking tape and Post-it notes into an invention machine again.</description>
      <pubDate>Thu, 31 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>19:50</itunes:duration>
      <itunes:keywords>innovation, efficiency, Six Sigma, Jack Welch, GE, productivity, creativity, development, management </itunes:keywords>
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    <item>
      <title> Hot Growth </title>
      <itunes:subtitle>The shock of the old </itunes:subtitle>
      <itunes:author>Suzanne Woolley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_24_07.htm</link>
      <description>BW Executive Editor John Byrne and Associate Editor Suzanne Woolley talk about the 100 best companies to watch featured in this week's Hot Growth: The Shock of the Old. Shiny tech upstarts defer to adaptable Rust Belt and other old-line stalwarts</description>
      <pubDate>Thu, 24 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>18:00</itunes:duration>
      <itunes:keywords>Heelys, Bare Escentuals, 3 TGC Industries, VASCO Data Security Intl., Titanium Metals </itunes:keywords>
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    <item>
      <title>The World's Most Extreme Emerging Market </title>
      <itunes:subtitle>Colombia's improbable journey from crime capital to investment hot spot </itunes:subtitle>
      <itunes:author>Roben Farzad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_17_07.htm</link>
      <description>BW's John Byrne and Roben Farzad talk about extreme, or frontier, developing markets: (often) Third World destinations that have enough geopolitical danger and barriers to investment to keep mainstreamers away--but that are also producing enormous gains</description>
      <pubDate>Thu, 17 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>18:00</itunes:duration>
      <itunes:keywords>Columbia, Latin America, Global, bolsa de valores, international, </itunes:keywords>
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    <item>
      <title>The Poverty Business </title>
      <itunes:subtitle>How the working poor are able to borrow more </itunes:subtitle>
      <itunes:author>Brian Grow &amp; Keith Epstein</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_10_07.htm</link>
      <description>BW's John Byrne, Brian Grow and Keith Epstein on how the working poor have greater access to credit--and a greater risk of being lured into an inescapable web of debt. </description>
      <pubDate>Thu, 10 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>21:14</itunes:duration>
      <itunes:keywords>debt, proverty, greed, avarice, low-income, consumers, bankrupcy, profit, risk, credit </itunes:keywords>
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    <item>
      <title>Crazy Like a Fox </title>
      <itunes:subtitle>Inside Murdoch's surprise attack on Dow Jones </itunes:subtitle>
      <itunes:author>Jon Fine &amp; Tom Lowry</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_03_07.htm</link>
      <description>BW's executive managing editor, John Byrne, senior writer Tom Lowry, and media columnist Jon Fine ponder the question: What was Rupert Murdoch thinking when he offered $60 a share for the owner of The Wall Street Journal.</description>
      <pubDate>Thu, 03 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>17:01</itunes:duration>
      <itunes:keywords>newspapers, media, Fox, The Journal. WSJ, offering, takeover bid, Fox News, News Corp. </itunes:keywords>
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    <item>
      <title>World's Most Innovative Companies </title>
      <itunes:subtitle>Beyond gimmicks or incremental line extensions </itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_02_07.htm</link>
      <description>BW's John Byrne talks with associate editor Jena McGregor about how the leaders of companies on this year's BusinessWeek-BCG list of the World's Most Innovative Companies recognize that success doesn't happen overnight</description>
      <pubDate>Wed, 02 May 2007 19:00:00 -0400</pubDate>
      <itunes:duration>18:10</itunes:duration>
      <itunes:keywords>innovation, reinvention, invention, creativity, ethnography, ideas, innovators, John Byrne, Jena McGregor, Apple, IBM, Google</itunes:keywords>
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    <item>
      <title>Roads to Riches </title>
      <itunes:subtitle>'Hey Buddy, You Wanna Buy a Bridge?' </itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_26_07.htm</link>
      <description>BW Executive Editor John Byrne and Equities Editor Emily Thornton talk about how banks and private investment firms are rushing to buy control of highways, bridges, and airports. Here's why the public should be worried</description>
      <pubDate>Thu, 26 Apr 2007 19:00:00 -0400</pubDate>
      <itunes:duration>16:02</itunes:duration>
      <itunes:keywords>private equity, infrastructure, bridges, roads, states, lease, tolls, revenue, investment firm, airports, public property, privatization</itunes:keywords>
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    <item>
      <title>Wal-Mart's Midlife Crisis </title>
      <itunes:subtitle>Down in the mouth over slowing growth, dimming prospects </itunes:subtitle>
      <itunes:author>Tony Bianco</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_19_07.htm</link>
      <description>BW Executive Editor John Byrne and National Correspondent Anthony Bianco talk about how the formula that took Wal-Mart from Ozarks upstart to preeminent American retailer is no longer working. Sales growth is stalling as rivals grab share.</description>
      <pubDate>Thu, 19 Apr 2007 15:15:00 -0400</pubDate>
      <itunes:duration>20:16</itunes:duration>
      <itunes:keywords>retail, shopping, growth, competition, John Fleming, Target, cost, Costco, Krugers, Best Buy, CVS </itunes:keywords>
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    <item>
      <title>Fear of Firing </title>
      <itunes:subtitle>Why axing problem workers is tougher than it looks </itunes:subtitle>
      <itunes:author>Michael orey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_12_07.htm</link>
      <description>BW's Chris Powers and Michael Orey on how the days when a boss could get rid of an underperformer or problem employee on the spot are long gone. Now workers in an expanding list of categories have companies scared to lower the ax</description>
      <pubDate>Thu, 12 Apr 2007 15:15:00 -0400</pubDate>
      <itunes:duration>19:25</itunes:duration>
      <itunes:keywords>performance, underperformance, employee, fired, firing, protected groups, bias, job, evaluations, lawsuits, minorities, legal</itunes:keywords>
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    <item>
      <title>Mittal &amp; Son </title>
      <itunes:subtitle>The dynasty that's set to dominate the global steel industry for years to come </itunes:subtitle>
      <itunes:author>Stanley Reed</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_04_05_07.htm</link>
      <description>BW executive editor John Byrne and London bureau chief Stanley Reed give us an inside look at one of the most powerful partnerships on the business stage: father and son, Lakshmi and Aditya Mittal </description>
      <pubDate>Thu, 05 Apr 2007 15:15:00 -0400</pubDate>
      <itunes:duration>16:00</itunes:duration>
      <itunes:keywords>Oil, power, Mittel, Lakshmi, Aditya, cover story, energy </itunes:keywords>
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    <item>
      <title>Who's Afraid of Google? </title>
      <itunes:subtitle>New fears of the search behemoth's growing influence </itunes:subtitle>
      <itunes:author>Rob Hof</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_29_07.htm</link>
      <description>BW's John Byrne and San Mateo Bureau Chief Rob Hof say that as the Web giant tears through media, software, and telecom, rivals fear its growing influence. And they're rolling out the heavy artillery to stand up to the precocious nine-year-old</description>
      <pubDate>Thu, 29 Mar 2007 15:15:00 -0400</pubDate>
      <itunes:duration>18:58</itunes:duration>
      <itunes:keywords>Google, search engine, software, Internet, cover story, podcast, Microsoft, lawsuits, </itunes:keywords>
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    <item>
      <title>Beyond Virtual Reality </title>
      <itunes:subtitle>The mind-bending new world of work </itunes:subtitle>
      <itunes:author>Aili McConnon</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_22_07.htm</link>
      <description>Motion-capture technology is bursting out of Hollywood and into businesses like aerospace, advertising, health care, automaking, cell phones, security, and sports. BW executive editor John Byrne and reporter Aili McConnon say it's magic in motion</description>
      <pubDate>Thu, 22 Mar 2007 15:15:00 -0400</pubDate>
      <itunes:duration>18:23</itunes:duration>
      <itunes:keywords>motion, capture, technology, movies, gaming, aerospace, advertising, health care, automaking, cell phones, security, sports </itunes:keywords>
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    <item>
      <title>The BusinessWeek 50 </title>
      <itunes:subtitle>The Best Performers </itunes:subtitle>
      <itunes:author>Suzanne Woolley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_15_07.htm</link>
      <description>BW's John Byrne and Suzanne Woolley talk about The BusinessWeek 50, which represents our choice of the "best in class" from the 10 sectors that make up the S&amp;P 500. They are the agitators and pioneers leading the way in the 21st century </description>
      <pubDate>Thu, 15 Mar 2007 15:15:00 -0400</pubDate>
      <itunes:duration>22:56</itunes:duration>
      <itunes:keywords>Google, Coach, Gilead Sciences, Nucor, Questar, Sunoco, Verizon, Communications Colgate-Palmolive, Goldman Sachs Group, Paccar, Amazon.Com, Cognizant Technology Solutions</itunes:keywords>
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    <item>
      <title>The Trouble With India </title>
      <itunes:subtitle>Crumbling roads, jammed airports, and power blackouts could hobble growth </itunes:subtitle>
      <itunes:author>Steve Hamm</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_08_07.htm</link>
      <description>BusinessWeek's John Byrne and Steve Hamm discuss how an Indian tech explosion and foreign money have growth roaring. But infrastructure is a nightmare. Will it defeat the prosperity that seems within India's grasp? </description>
      <pubDate>Thu, 08 Mar 2007 16:00:00 -0500</pubDate>
      <itunes:duration>16:03</itunes:duration>
      <itunes:keywords>Growth, India tech, technology, infrastructure, bribes, global, exports, outsource, BusinessWeek Cover Story podcast </itunes:keywords>
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    <item>
      <title>What The Market Is Telling Us </title>
      <itunes:subtitle>Volatility is back </itunes:subtitle>
      <itunes:author>Roben Farzad</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_01_07.htm</link>
      <description>BusinessWeek's John Byrne and Roben Farzad discuss how despite ominous signs, the outlook for U.S. markets is surprisingly upbeat. Global capital looks likely to flee riskier emerging markets and return to the relative safety of U.S. stocks </description>
      <pubDate>Thu, 01 Mar 2007 16:00:01 -0500</pubDate>
      <itunes:duration>16:00</itunes:duration>
      <itunes:keywords>stock market, China, investment, retail oppotunities, bull, bear, outlook, global</itunes:keywords>
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    <item>
      <title>Customer Service Champs </title>
      <itunes:subtitle>Why they're the best and what we can learn from them </itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_22_07.htm</link>
      <description>BW Executive Editor John Byrne and Management Editor Jena Mcregor discuss BusinessWeek's first-ever ranking of companies where the consumer is king...and one extraordinary tumble </description>
      <pubDate>Thu, 22 Feb 2007 16:00:00 -0500</pubDate>
      <itunes:duration>21:39</itunes:duration>
      <itunes:keywords>service, customers loyalty, BusinessWeek, Cover Story, podcast</itunes:keywords>
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    <item>
      <title>Get Healthy--Or Else </title>
      <itunes:subtitle>Inside one company's all-out attack on medical costs </itunes:subtitle>
      <itunes:author>Michelle Conlin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_15_07.htm</link>
      <description>BW Executive Editor John Byrne and Senior Writer Michelle Conlin talk about how Scotts Miracle-Gro is way out in front in seeking to control health-care costs by pushing employees to live healthier lives.</description>
      <pubDate>Thu, 15 Feb 2007 16:00:00 -0500</pubDate>
      <itunes:duration>19:14</itunes:duration>
      <itunes:keywords>health insurance, benefits, individual rights, privacy, personal, corporations, plans, Scott, wellness, BusinessWeek, Cover Story, podcast </itunes:keywords>
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    <item>
      <title>It's a Low, Low, Low, Low-Rate World </title>
      <itunes:subtitle>Why money may stay cheap longer than you think </itunes:subtitle>
      <itunes:author>David Henry</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_08_07.htm</link>
      <description>Money is cheap. And some experts say it could stay that way for years. BusinessWeek Executive Editor John Byrne and Senior Writer David Henry, talk about how that's creating opportunity --and brand new risks </description>
      <pubDate>Thu, 08 Feb 2007 16:00:00 -0500</pubDate>
      <itunes:duration>11:30</itunes:duration>
      <itunes:keywords>long-term interest rates, Treasury rate, bond, short-term hike, economy, borrower, globalization, innovation, competition, investors</itunes:keywords>
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    <item>
      <title>Carlyle Steps Into The Light </title>
      <itunes:subtitle>A once-secretive buyout firm changes its stripes </itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_07_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne and Equities Editor Emily Thornton talk about how the Carlyle Group aims to flourish long after the buyout boom fizzles by diversifying into a broad range of assets and deals </description>
      <pubDate>Wed, 07 Feb 2007 16:00:00 -0500</pubDate>
      <itunes:duration>16:44</itunes:duration>
      <itunes:keywords>private equity, defense, military, cover story, BusinessWeek, podcast </itunes:keywords>
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    <item>
      <title>Up All Night </title>
      <itunes:subtitle>McDonald's finds a hot new strategy </itunes:subtitle>
      <itunes:author>Michael Arndt</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_25_07.htm</link>
      <description>The fast-food king has altered not only its menu, but its look, music, and most important, its hours. BW exec editor John Byrne talks to correspondent Michael Arndt about what's next: slowing expansion and squeezing more out of existing outlets</description>
      <pubDate>Thu, 25 Jan 2007 16:00:00 -0500</pubDate>
      <itunes:duration>22:30</itunes:duration>
      <itunes:keywords>McDonald, MickeyD, Ray Kroc, fast-food restaraunt, cover story, BusinessWeek, podcast </itunes:keywords>
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    <item>
      <title>Environmental Sustainability</title>
      <itunes:subtitle>It's closer than you think </itunes:subtitle>
      <itunes:author>Pete Engardio</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_18_07.htm</link>
      <description>BusinessWeek Executive Editor John Byrne and International News Editor Pete Engardio invite their listeners to imagine a world in which socially responsible and eco-friendly practices actually boost a company's bottom line</description>
      <pubDate>Thu, 18 Jan 2007 16:00:00 -0500</pubDate>
      <itunes:duration>25:12</itunes:duration>
      <itunes:keywords>eco-friendly, sustainability, ecology, corporations, profits, green, hybrids, fuel oil, behind the cover story, businessweek</itunes:keywords>
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    <item>
      <title>Sweet Revenge</title>
      <itunes:subtitle>The importance of retribution, spite, loathing and vindication</itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_11_07.htm</link>
      <description>BW Executive Editor John Byrne talks with Jena McGregor, editor, management, about how, in the numbers-driven world of business, it's easy to forget that the desire to get even is a primal human impulse</description>
      <pubDate>Thu, 11 Jan 2007 16:00:00 -0500</pubDate>
      <itunes:duration>13:40</itunes:duration>
      <itunes:keywords>retribution, spite, loathing, vindication, revenge, john byrne, jena mcgregor, businessweek</itunes:keywords>
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    <item>
      <title>Blowup at Home Depot </title>
      <itunes:subtitle>Behind the dramatic fall of an imperial CEO </itunes:subtitle>
      <itunes:author>Brian Grow </itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_04_07.htm</link>
      <description>BW's executive editor, John Byrne, and correspondent Brian Grow talk about how in the end, Bob Nardelli's departure from Home Depot came down to a squabble over pay for performance. They discuss getting the inside story on the controversial CEO </description>
      <pubDate>Thu, 04 Jan 2007 16:00:00 -0500</pubDate>
      <itunes:duration>23:34</itunes:duration>
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      <itunes:subtitle>Why former plaintiff havens are limiting damage awards </itunes:subtitle>
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      <description>BW executive editor John Byrne talks with senior writer Michael Orey about how, in a little noticed development, the business community has turned the tide by aiming its attention -- and lots of cash -- at the states</description>
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      <title>Where to Invest in 2007 II</title>
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      <itunes:author>Jeff laderman</itunes:author>
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      <description>(Part II) BusinessWeek editors John Byrne and Jeff Laderman talk about how our team of economists, pundits, and financial advisers help you suss out the best deals</description>
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      <title>Where to Invest in 2007 I</title>
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      <itunes:author>Jeff laderman</itunes:author>
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      <description>(Part I) John Byrne, BW's executive managing editor, talks with senior editor, Jeff Laderman, about how our team of economists, pundits, and financial advisers help you suss out the best deals on international stocks, income investments, and much more</description>
      <pubDate>Thu, 14 Dec 2006 16:00:00 -0500</pubDate>
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      <title>The Best and Worst of the Last Year</title>
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      <itunes:author>Susan Berfield, Brian Hindo &amp; Michelle Conlin</itunes:author>
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      <title>Smashing the Clock </title>
      <itunes:subtitle>Inside Best Buy's radical reshaping of the workplace </itunes:subtitle>
      <itunes:author>Michelle Conlin </itunes:author>
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      <description>BusinessWeek Executive Editor John Byrne and Associate Editor Michelle Conlin talk about Best Buy's radical experiment to transform a culture once known for killer hours. So far, productivity is up</description>
      <pubDate>Thu, 30 Nov 2006 16:00:00 -0500</pubDate>
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      <title>The Soul of a New Microsoft </title>
      <itunes:subtitle>Edgy thinkers like J Allard are looking far beyond Windows for the next big thing </itunes:subtitle>
      <itunes:author>Jay Greene </itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_23_06.htm</link>
      <description>BW Executive Editor John Byrne talks with Seattle Bureau Chief Jay Greene about how the software giant is embracing the need for innovation in a Web-centered world</description>
      <pubDate>Thu, 23 Nov 2006 16:00:00 -0500</pubDate>
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      <title>Secrets, Lies, and Sweatshops</title>
      <itunes:subtitle>How Chinese suppliers hide the truth from U.S. companies </itunes:subtitle>
      <itunes:author>Dexter Roberts &amp; Pete Engardio </itunes:author>
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      <description>BW Executive Editor John Byrne talks with Dexter Roberts and Peter Engardio about the BusinessWeek investigation that finds a mini-industry has sprung up to help Chinese suppliers hide abuses</description>
      <pubDate>Thu, 16 Nov 2006 16:00:00 -0500</pubDate>
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      <title>What the Election Won't Change</title>
      <itunes:subtitle>Global forces have taken control of the economy</itunes:subtitle>
      <itunes:author>Mike Mandel</itunes:author>
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      <description>BW executive managing editor John Byrne talks with chief economist Mike Mandel about how government, regardless of party, will have less influence than ever</description>
      <pubDate>Thu, 09 Nov 2006 16:00:00 -0500</pubDate>
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      <title>Amazon's Risky Bet</title>
      <itunes:subtitle>Here comes Jeff Bezos, back with a big idea</itunes:subtitle>
      <itunes:author>Rob Hof</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_11_02_06.htm</link>
      <description>BW executive managing editor John Byrne talks with San Mateo Bureau Chief Rob Hof about Jeff Bezo's plan to rent out just about every operation that powers his $10 billion online store</description>
      <pubDate>Thu, 02 Nov 2006 17:00:00 -0500</pubDate>
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      <title>The Taking of Lazard</title>
      <itunes:subtitle>How Bruce Wasserstein seized control of and is remaking the granddaddy of M&amp;A</itunes:subtitle>
      <itunes:author>Anthony Bianco</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_26_06.htm</link>
      <description>Known for deal-making, Bruce Wasserstein has pulled off his greatest: the initial public offering of Lazard, the storied investment bank, says BW correspondent Tony Bianco, who discusses Wasserstein's career with BW's executive editor, John Byrne</description>
      <pubDate>Thu, 26 Oct 2006 18:00:00 -0400</pubDate>
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      <title>Gluttons at the Gate</title>
      <itunes:subtitle>How private equity is using slick new tricks to gorge on corporate assets</itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
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      <description>Unlike the previous buyout boom in the 1980s, private equity firms are doing deals that are friendly, and they're loaded with their own cash. John Byrne talks with Emily Thornton about the firms that are starting to take shortcuts to earn their returns</description>
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      <title>The Best B-Schools</title>
      <itunes:subtitle>BusinessWeek's exclusive rankings</itunes:subtitle>
      <itunes:author>Lou Lavelle</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_12_06.htm</link>
      <description>BusinessWeek's executive managing editor, John Byrne, talks with associate editor Lou Lavelle about BusinessWeek's exclusive B-School rankings and why, for the first time, Chicago came out on top</description>
      <pubDate>Thu, 12 Oct 2006 18:00:00 -0400</pubDate>
      <itunes:duration>21:16</itunes:duration>
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      <title>The Organic Myth</title>
      <itunes:subtitle>As it goes mass market, the organic food business is failing to stay true to its ideals</itunes:subtitle>
      <itunes:author>Diane Brady</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_10_05_06.htm</link>
      <description>BW Executive Editor John Byrne and senior writer Diane Brady discuss how the pastoral ideal is being trampled on, even for some of the most hallowed names in the business, as giants from Wal-Mart to Kellogg get into the game </description>
      <pubDate>Thu, 05 Oct 2006 18:00:00 -0400</pubDate>
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      <title>HP</title>
      <itunes:subtitle>Controlling the damage</itunes:subtitle>
      <itunes:author>Peter Burrows</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_28_06.htm</link>
      <description>BW's John Byrne and Peter Burrows talk about how CEO Mark Hurd has led an amazing turnaround since he replaced Carly Fiorina. But can he keep HP humming in the face of a bruising scandal?</description>
      <pubDate>Thu, 28 Sep 2006 16:00:00 -0400</pubDate>
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      <title>Click Fraud</title>
      <itunes:subtitle>The Dark Side of Online Advertising</itunes:subtitle>
      <itunes:author>Brian Grow &amp; Ben Elgin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_27_06.htm</link>
      <description>Executive Editor John Byrne in a conversation with BW columnists Ben Elgin and Brian Grow about the spreading scourge known as click fraud poses the single biggest threat to the Internet's advertising gold mine.</description>
      <pubDate>Wed, 27 Sep 2006 16:00:00 -0400</pubDate>
      <itunes:duration>21:03</itunes:duration>
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      <title>What's Really Propping Up the Economy</title>
      <itunes:subtitle>Healthcare has added 1.7 million jobs since 2001. The rest of the private sector? None.</itunes:subtitle>
      <itunes:author>Mike Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_14_06.htm</link>
      <description>BW executive managing editor John Byrne talks with chief economist Mike Mandel about what it means for the economy that health-care service providers, and not housing, are the true engine of employment.</description>
      <pubDate>Thu, 14 Sep 2006 16:00:00 -0400</pubDate>
      <itunes:duration>14:26</itunes:duration>
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      <title>Best Places To Launch a Career</title>
      <itunes:subtitle>BusinessWeek's first-ever list of the top 50 places to start your work life </itunes:subtitle>
      <itunes:author>Lindsey Gerdes </itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_09_07_06.htm</link>
      <description>A new generation is reshaping the U.S. workplace. Tech-savvy and achievement-oriented, these hires are eager for feedback and thrive on teamwork. BW Executive Editor John Byrne talks with Staff Editor Lindsey Gerdes about this week's cover story</description>
      <pubDate>Thu, 07 Sep 2006 16:00:00 -0400</pubDate>
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      <title>Is Your Mortgage Toxic?</title>
      <itunes:subtitle>Deceptive loans. Phantom profits. And coming soon: A wave of defaults</itunes:subtitle>
      <itunes:author>Mara Der Hovanesian</itunes:author>
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      <description>BW's John Byrne and Mara Der Hovanesian talk about how more homeowners will soon wake up to much higher mortgage payments and lower house values </description>
      <pubDate>Thu, 31 Aug 2006 16:00:00 -0400</pubDate>
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      <title>Secrets of the Male Shopper</title>
      <itunes:subtitle>Who he is, what he's buying, and why marketers want him</itunes:subtitle>
      <itunes:author>Nanette Byrnes</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_24_06.htm</link>
      <description>BW Executive Editor John Byrne, and Senior Writer Nanette Byrnes talk about why marketers are finally paying attention to the half of the male population they've been missing</description>
      <pubDate>Thu, 24 Aug 2006 16:00:00 -0400</pubDate>
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      <title>What Makes a Winner</title>
      <itunes:subtitle>The competition issue</itunes:subtitle>
      <itunes:author>Peter Coy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_10_06.htm</link>
      <description>BW executive managing editor John Byrne talks with economics editor Peter Coy about the making of BusinessWeek's double issue on competitiveness: how people, organizations, and communities get ahead</description>
      <pubDate>Thu, 10 Aug 2006 16:00:00 -0400</pubDate>
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      <title>Valley Boys</title>
      <itunes:subtitle>The new brat pack of Silicon Valley entrepreneurs</itunes:subtitle>
      <itunes:author>Sarah Lacy &amp; Jessi Hempel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_08_03_06.htm</link>
      <description>BusinessWeek Executive Editor John Byrne, San Mateo Reporter Sarah Lacy and Innovation Editor Jessi Hempel talk about Digg.com's Kevin Rose and the new wave of young entrepreneurs running the hottest of the top 100 Web 2.0 companies</description>
      <pubDate>Thu, 03 Aug 2006 16:00:00 -0400</pubDate>
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      <title>Queen of Pop</title>
      <itunes:subtitle>Putting the fizz back in a tired brand</itunes:subtitle>
      <itunes:author>Dean Foust</itunes:author>
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      <description>BW's executive editor, John Byrne, and Atlanta bureau chief, Dean Foust, discuss how if even half of what's on Mary Minnick's drawing board sees the light of day, she will have ushered in the most innovative era in Coke's 120-year history</description>
      <pubDate>Thu, 27 Jul 2006 16:00:00 -0400</pubDate>
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      <title>Emerging Giants</title>
      <itunes:subtitle>The new multinationals: They're smart and hungry, and they want your customers</itunes:subtitle>
      <itunes:author>Pete Engardio</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_07_20_06.htm</link>
      <description>BW's executive editor John Byrne and senior international editor, Peter Engardio, talk about whether the established market leaders in the West and Japan should be afraid</description>
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      <title>Am I Ready to Retire?</title>
      <itunes:subtitle>Getting psyched, building assets, and finding Shangri-la</itunes:subtitle>
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      <description>What will you do when the daily grind ends? A whole industry is waiting to pinpoint pursuits you'll find most fulfilling. BW Executive Editor John Byrne and Senior Editor Jeff Laderman chat about what to do, where to live, and how to pay for it all</description>
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      <title>Spyware Underground</title>
      <itunes:subtitle>The plot to hijack your computer</itunes:subtitle>
      <itunes:author>Ben Elgin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_07_06_06.htm</link>
      <description>BW correspondent Ben Elgin and BW Executive Editor John Byrne discuss the making of the story</description>
      <pubDate>Thu, 06 Jul 2006 17:00:00 -0400</pubDate>
      <itunes:duration>20:14</itunes:duration>
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      <title>Eureka, We Failed!</title>
      <itunes:subtitle>How smart companies learn from their flops</itunes:subtitle>
      <itunes:author>Jena McGregor</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_29_06.htm</link>
      <description>BW's executive managing editor John Byrne talks with management editor Jena McGregor about how companies are realizing they must learn from their mistakes by embracing them and set their people free from fear of failure</description>
      <pubDate>Thu, 29 Jun 2006 17:00:00 -0400</pubDate>
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      <title>The Godfather of Invention</title>
      <itunes:subtitle>Nathan Myrvold is out to corner the market on big ideas</itunes:subtitle>
      <itunes:author>Michael Orey</itunes:author>
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      <description>In this week's podcast, BusinessWeek's executive editor, John Byrne, and senior writer, Michael Orey, discuss how snapping up thousands of patents can make Intellectual Ventures a leader in innovation -- or litigation</description>
      <pubDate>Thu, 22 Jun 2006 18:00:00 -0400</pubDate>
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      <title>Gates Get Schooled</title>
      <itunes:subtitle>The reformation of the Gateses' reform efforts</itunes:subtitle>
      <itunes:author>Jay Greene</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_15_06.htm</link>
      <description>BW's Executive Editor John Byrne and Seattle bureau chief Jay Greene talk about how Bill and Melinda Gates's mix of small victories helps others figure out what works</description>
      <pubDate>Thu, 15 Jun 2006 18:00:00 -0400</pubDate>
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      <title>Innovation Champions</title>
      <itunes:subtitle>The new breed of managers and their radical cultures of creativity</itunes:subtitle>
      <itunes:author>Michelle Conlin</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_08_06.htm</link>
      <description>BW Executive Editor John Byrne and Associate Editor Michelle Conlin talk about the making of the inaugural issue of IN: Inside Innovation, BW's new quarterly magazine devoted to helping companies use "design thinking".</description>
      <pubDate>Thu, 08 Jun 2006 17:00:00 -0400</pubDate>
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      <title>Mr. Risk Goes to Washington</title>
      <itunes:subtitle>Why Paulson will make a difference at Treasury</itunes:subtitle>
      <itunes:author>Emily Thornton</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_06_01_06.htm</link>
      <description>BW Executive Editor John Byrne and investment banking editor Emily Thornton talk about how the skills that Treasury Secretary-designate Henry Paulson honed at Goldman Sachs may be just what the U.S. economy needs right now</description>
      <pubDate>Thu, 01 Jun 2006 20:00:00 -0400</pubDate>
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      <title>Hot Growth</title>
      <itunes:subtitle>100 sizzling companies to watch</itunes:subtitle>
      <itunes:author>Arlene Weintraub</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_25_06.htm</link>
      <description>In this week's podcast, BW executive editor John Byrnes interviews senior editor Arlene Weintraub about the making of BusinessWeek's Hot Growth Companies list</description>
      <pubDate>Thu, 25 May 2006 20:00:00 -0400</pubDate>
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      <title>Medical Guesswork</title>
      <itunes:subtitle>When the effectiveness of most treatments cannot be demonstrated</itunes:subtitle>
      <itunes:author>John Carey</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_18_06.htm</link>
      <description>BusinessWeek's executive editor, John Byrne, talks with senior correspondent John Carey, about the effectiveness (or lack thereof) of most U.S. health-care treatments and the rise of "evidence-based medicine"</description>
      <pubDate>Thu, 18 May 2006 20:00:00 -0400</pubDate>
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      <title>The Craziest Ad Guys in America</title>
      <itunes:subtitle>Crispin Porter + Bogusky's newest assignment</itunes:subtitle>
      <itunes:author>David Kiley</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_05_11_06.htm</link>
      <description>In this week's cover-story podcast, BusinessWeek's executive editor, John Byrne, and senior correspondent, David Kiley, talk about maverick ad agency Crispin Porter + Bogusky's tricky new assignment: rekindling the U.S. love affair with Volkswagen</description>
      <pubDate>Thu, 11 May 2006 20:00:00 -0400</pubDate>
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      <title>Big Oil</title>
      <itunes:subtitle>Why you should worry about it</itunes:subtitle>
      <itunes:author>Stanley Reed</itunes:author>
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      <description>In this week's podcast, BusinessWeek's John Byrne and London Bureau chief Stanley Reed discuss how even as the world consumes oil at more than twice the rate of development and discovery, energy giants are becoming increasing vulnerable</description>
      <pubDate>Wed, 10 May 2006 18:00:00 -0400</pubDate>
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      <title>Virtual World, Real Money</title>
      <itunes:subtitle>It's not all fun and games in the online universe</itunes:subtitle>
      <itunes:author>Rob Hof</itunes:author>
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      <description>BW's John Byrne talks with writer Rob Hof about this week's cover story. To research the article, Hof took a journey in cyberspace, where thousands of people have imaginary lives. Big advertisers are beginning to take notice of this virtual lifestyle</description>
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      <title>Best Undergraduate B-Schools</title>
      <itunes:subtitle>The top 50 U.S. programs</itunes:subtitle>
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      <description>Undergrad business programs are getting MBA-like respect, and competition is hotter than ever. BW's executive editor John Byrne and B-schools editor, Louis Lavelle, talk about how the top schools stack up in BusinessWeek's first-ever exclusive rankings</description>
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      <title>World's Most Innovative Companies</title>
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      <itunes:author>Jena McGregor</itunes:author>
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      <description>U.S. corporate giants are turning in strong profits, but their stocks remain weak. BW executive editor John Byrne and Wall Street and market editor Roben Farzad discuss why the blue-chip stocks are in the doldrums and how they can regain their luster</description>
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      <title>Blue Chip Blues</title>
      <itunes:subtitle>Why America's biggest stocks have lost their sizzle</itunes:subtitle>
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      <description>U.S. corporate giants are turning in strong profits, but their stocks remain weak. BW executive editor John Byrne and Wall Street and market editor Roben Farzad discuss why the blue-chip stocks are in the doldrums and how they can regain their luster</description>
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      <title>Buyer and Seller Beware</title>
      <itunes:subtitle>How to navigate in an anxious housing market</itunes:subtitle>
      <itunes:author>Peter Coy</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_03_30_06.htm</link>
      <description>BW's executive editor John Byrne and economics editor Peter Coy talk about the avoidable errors of judgment that behavioral economists have identified as possibly leading to poor housing decisions</description>
      <pubDate>Thu, 30 Mar 2006 17:00:00 -0500</pubDate>
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      <title>The BusinessWeek 50</title>
      <itunes:subtitle>2006's top performing companies</itunes:subtitle>
      <itunes:author>Dean Foust</itunes:author>
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      <description>BW's executive editor John Byrne talks to Atlanta bureau chief Dean Foust about how a host of companies -- from Apple to Staples -- have scored big by using technology, design, or clever marketing to build intense customer loyalty</description>
      <pubDate>Thu, 23 Mar 2006 17:00:00 -0500</pubDate>
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      <itunes:author>Steve Hamm</itunes:author>
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      <description>Competition is growing more intense -- driven by the rise of Asian powerhouses and the spread of Internet technology. BW's executive editor John Byrne talks to BW senior writer Steve Hamm about the story behind this week's cover story</description>
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      <title>Mideast Oil Bonanza</title>
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      <itunes:author>Stanley Reed</itunes:author>
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      <description>WBW's executive editor John Byrne and London bureau chief Stanley Reed go beyond the headline news to consider how Mideast money is transforming the shores of the Persian Gulf while getting more adventurous abroad</description>
      <pubDate>Thu, 09 Mar 2006 18:30:00 -0500</pubDate>
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      <description>BusinessWeek's executive editor, John Byrne, talks to correspondent Brian Grow about Home Depot CEO Bob Nardelli's heightened drive to succeed and his impact on the company</description>
      <pubDate>Thu, 23 Feb 2006 16:00:00 -0500</pubDate>
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      <description>The private-equity boom is giving hot-shot managers, mid-career folks, and newly minted MBAs a world where investors buy slumping companies, turn them around, then sell or take them public. And the payoff is high even at the entry level.</description>
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      <title>Can MTV Stay Cool?</title>
      <itunes:subtitle>Remaking a TV empire for a digital world</itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_09_06.htm</link>
      <description>MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party. Can Mcgrath's MTV change fast enough to thrive in the age of the iPod?</description>
      <pubDate>Thu, 09 Feb 2006 16:00:00 -0500</pubDate>
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      <title>Unmasking the Economy</title>
      <itunes:subtitle>Why it's so much stronger than you think</itunes:subtitle>
      <itunes:author>Michael Mandel</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_02_02_06.htm</link>
      <description>BusinessWeek's executive managing editor, John Byrne, talks with chief economist Michael Mandel about the thesis of his cover story: that in a knowledge-based world, the traditional measures don't tell the whole financial story.</description>
      <pubDate>Thu, 02 Feb 2006 16:00:00 -0500</pubDate>
      <itunes:duration>12:21</itunes:duration>
      <itunes:keywords>intangibles, research and development, knowledge, statistics, economy, savings, capital, Fed, trade balance deficit, education, consumption, savings growth</itunes:keywords>
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    <item>
      <title>New Mouseketeer</title>
      <itunes:subtitle>Steve Job's Magic Kingdom</itunes:subtitle>
      <itunes:author>Peter Burrows and Ronald Grover</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_26_06.htm</link>
      <description>Steve Jobs could help turn Disney into a leading lab for media convergence, marrying movies and iPods and much more. BW's John Byrne and writers Peter Burrows and Ronald Grover look at Jobs' modus operandi and how it may fit in at the Mouse House</description>
      <pubDate>Thu, 26 Jan 2006 17:00:00 -0500</pubDate>
      <itunes:duration>26:10</itunes:duration>
      <itunes:keywords>Pixar, Disney, Apple, Steve Jobs, Bob Iger, John Lassater, animation studios, RenderMan, Catmull 3-D, movies, entertainment</itunes:keywords>
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    </item>
    <item>
      <title>Outsourcing World</title>
      <itunes:subtitle>Transforming industries and the way we work</itunes:subtitle>
      <itunes:author>Peter Engardio</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_19_06.htm</link>
      <description>BW's John Byrne and Peter Engardio discuss the making of the magazine's cover story on the highly important phenomenon of outsourcing</description>
      <pubDate>Thu, 19 Jan 2006 17:00:00 -0500</pubDate>
      <itunes:duration>14:48</itunes:duration>
      <itunes:keywords>outsourcing, overseas jobs, economy, global business, India, China, Bangalore, offshore innovation</itunes:keywords>
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    </item>
    <item>
      <title>Math Stars</title>
      <itunes:subtitle>The new era of numbers</itunes:subtitle>
      <itunes:author>Stephen Baker</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_12_06.htm</link>
      <description>Math whizzes have turned into the new global elite, and business and industry are using them in ways that were unthinkable a few years ago, says BusinessWeek's Stephen Baker.</description>
      <pubDate>Thu, 12 Jan 2006 16:00:00 -0500</pubDate>
      <itunes:duration>18:55</itunes:duration>
      <itunes:keywords>math, numbers, business mathematicians, data, Pi, statistic probability analysis, scientists, calculus, algebra, geometry, security</itunes:keywords>
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    </item>
    <item>
      <title>Dream Machines</title>
      <itunes:subtitle>The future of cars</itunes:subtitle>
      <itunes:author>David Welch</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_01_05_06.htm</link>
      <description>There's an upside to the tremendous competitive pressures on the auto industry: sizzling new designs, a surge of tech-driven innovation -- including high-end safety features and formerly exotic options, says BW's Detroit bureau chief, David Welch.</description>
      <pubDate>Thu, 05 Jan 2006 16:00:00 -0500</pubDate>
      <itunes:duration>21:03</itunes:duration>
      <itunes:keywords>auto, cars, innovation, reviews</itunes:keywords>
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    <item>
      <title>Intel Inside Out</title>
      <itunes:subtitle>Shaking off the Andy Grove era</itunes:subtitle>
      <itunes:author>Cliff Edwards</itunes:author>
      <link>http://www.businessweek.com/mediacenter/podcasts/cover_stories/covercast_12_29_05.htm</link>
      <description>BusinessWeek's Frank Comes and Cliff Edwards talk about Intel's new quest to power innovation from the living room to the emergency room. They also share some of the surprises they encountered while working on the Intel story for BW</description>
      <pubDate>Thu, 29 Dec 2005 16:00:00 -0500</pubDate>
      <itunes:duration>18:55</itunes:duration>
      <itunes:keywords>Intel, Apple, Andy Grove, Paul Otellini, pentium 4, Steve Jobs, wi-max, wireless electronics, medical technology, corporate culture, innovation</itunes:keywords>
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