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CEO Guide to Mobile Advertising and Marketing
Learn how companies including Coca-Cola, Unilever and American Express are trying to reach customers on smartphones in an advertising market set to quintuple to $18.3 billion by 2015. Their strategy could spell profits for mobile ad players including Facebook, Google and Twitter
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Coca-Cola Gives Facebook Global Reason for Boosting Mobile Ads
Brands see Facebook mobile ads as a key way to reach emerging-market consumers -
Twitter Adds to Pressure on Facebook in Mobile Ads
The micro-blogging site intends to lure dollars from Facebook, Google, and Apple by presenting Twitter's mobile advertising as sponsored content -
Social Media Misfires
From McDonald's to Netflix, here's a look at some of the biggest social networking advertising missteps in recent memory
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