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CEO Guide to Customer Experience Technology
Learn how companies from PepsiCo Inc. to Royal Caribbean Cruises Ltd. are adopting tablets, digital signs, touch-screen kiosks and mobile applications to help customers interact with products before buying and capture part of the estimated 85 percent of purchases that will be influenced by some sort of digital experience in 2015. Read about Intel's efforts to court retailers, and how startups are building tablets to help restaurants serve diners
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May the Tablet Take Your Order?
Restaurants are using machines to wait on tables and help diners pay their bills -
Intel's Help Brings the Web to In-Store Shoppers
The world's largest chipmaker is tailoring products designed to help consumer-goods companies make the customer experience more digital -
When Robots Dance
Companies are turning to gadgetry--from robots to touch-screen kiosks to vending machines that recognize your face--to improve customer service and woo tech-influenced buyers
Reader Discussion
Which company do you think is best using digital technology to improve the consumer experience?
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