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http://www.businessweek.com/articles/2013-01-23/boycott-groupon-reacting-to-its-gun-related-deals-suspension

Marketing

Groupon Boycott: Reacting to Its Gun-Related Deals Suspension


Attendees view handguns for sale at the Rocky Mountain Gun Show in Sandy, Utah, on Jan. 5

Photograph by George Frey/Bloomberg

Attendees view handguns for sale at the Rocky Mountain Gun Show in Sandy, Utah, on Jan. 5

A growing number of small businesses are souring on daily deal sites such as Groupon (GRPN) for failing to generate repeat business, as we reported in this story a few months ago. Add to the soured affair one Austin (Tex.) gun store.

Central Texas Gun Works owner Michael Cargill isn’t complaining about performance; he’s unhappy about Groupon’s recent suspension of gun-related offers. Cargill told Bloomberg News he’s asking customers and other business owners to boycott the deals site. He said his Austin-based store lost potential customers after Groupon ended its deal for half off a $140 handgun safety class earlier than planned.

Groupon is “targeting law-abiding citizens who are taking time out of their busy schedules to take a gun safety course, learn conflict resolution and all the laws that surround them carrying that firearm,” said Cargill.

“The [gun-related offers] category is under review following recent consumer and merchant feedback,” Julie Mossler, a spokeswoman for Chicago-based Groupon, told Bloomberg News by e-mail, without elaboration.

Nick-leiber_75x75

Leiber is a Bloomberg Businessweek contributor.


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