Counter Intelligence

The Hidden Mechanics of Whole Foods

Walk into a Whole Foods, and you are immediately faced with color-coordinated displays of produce, upbeat music, and dramatic lighting. Of course, none of this happened by accident. That laid-back, gluten-free vibe? It’s very much the result of careful planning and an obsessive attention to detail. I talked to retail analysts, consultants and Whole Foods executives to find out what’s going on behind the quinoa and the kale.


Grobart is a senior writer for Bloomberg Businessweek and the managing editor of Bloomberg Digital Video. Follow him on Twitter @samgrobart.

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