Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

The Stack

The Power of Sports as a Marketing Tool

Sir Thomas Lipton was one of the first CEOs to harness the power of sports as a self-promotional tool. (Would the death of George Steinbrenner, head of American Shipbuilding, make front-page news?) Here are others who have used the spotlight to boost their own brand.

Mark Cuban

After selling his Web radio company to Yahoo! (YHOO), Cuban bought the Dallas Mavericks in 2000. Now he soaks up attention on the sidelines at every game.

Roman Abramovich

Having amassed a fortune during Soviet privatization, he became famous in Europe for his 2003 purchase of the Chelsea Football Club for $233 million.

Ted Turner

The TV magnate bought the then-sorry Atlanta Braves in 1976 to provide programming for TBS. Liberty Media (LINTA) owns the team now, but they play at Turner Field.

Boudway is a reporter for Bloomberg Businessweek in New York.

blog comments powered by Disqus