Bloomberg Anywhere Remote Login Bloomberg Terminal Request a Demo

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

http://www.businessweek.com/stories/1995-11-26/songs-that-travel-at-the-speed-of-digital-sound

Businessweek Archives

Songs That Travel At The Speed Of (Digital) Sound


Bits & Bytes

SONGS THAT TRAVEL AT THE SPEED OF (DIGITAL) SOUND

RADIO STATIONS COMPETE with one another to be the first to play hot new music releases, and the winner is usually the one with the best mail delivery. Now, Digital Generation Systems Inc. sends record releases electronically, so that stations receive them at the same time and no longer have to worry about disks getting lost in transit or disappearing in the mail room. Using this setup, a studio such as Capitol Records Inc. digitizes a song and sends it via phone into DG in San Francisco. DG then sends the release to as many as 238 stations at once, also via phone lines. Some 3,500 stations in the U.S. and Canada have DG receivers. Stations can store the music on the receiver or transfer it to tape.

Digital transmission costs about the same as sending a disk by Federal Express, and DG claims the sound is better. Since September, when MCA Records Inc. released Reba McEntire's single On My Own, DG has sent out works of five artists. A three-minute song takes nine minutes to send, so initially, only the headline recordings will be released digitally. Next up on the DG network: two newly discovered Beatles recordings from Capitol, coming Nov. 20.EDITED BY WILLIAM J. WINKLER


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus