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AP News

Wyoming Beef Council targets millennial generation

CHEYENNE, Wyo. (AP) — The Wyoming Beef Council is looking to connect more with the millennial generation by improving its social media presence.

The council has redesigned its website and its social media efforts in hopes of selling more beef.

The Wyoming Beef Council works on behalf of the cattle growers of Wyoming to increase demand for beef through promotion, education and research. The Beef Council programs are funded by the $1-per-head beef check-off collected on all Wyoming cattle when sold.

Born between 1980 and the early 2000's, 80 million millennials live in the United States. According to Beef Checkoff research, the millennial generation connects with each other and the things that interest them through social media.

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