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http://www.businessweek.com/ap/2014-02-06/duck-commander-now-nascar-title-sponsor-at-texas

AP News

Duck Commander now NASCAR title sponsor at Texas


FORT WORTH, Texas (AP) — The NASCAR Sprint Cup race at Texas is going to the ducks this spring.

Texas Motor Speedway on Thursday announced a multiyear title sponsorship agreement for its spring race with Duck Commander, the brand of best-selling duck calls and Robertson family-owned company featured on the A&E show "Duck Dynasty." The deal is for the spring race at the track.

The April 6 race will be known as the Duck Commander 500.

It is a three-year deal with a renewable option for an additional three years. Financial terms weren't revealed.

TMS President Eddie Gossage says it's a unique sponsorship in professional sports, coming with celebrity spokespeople who are followed by millions of people each week.


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