http://www.businessweek.com/stories/2006-05-07/customer-satisfaction-means-brand-awareness

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Customer Satisfaction Means Brand Awareness


How many times have you called a company only to be treated as though you’re bothering the people there? Or a company representative agrees to call or meet you at a certain time, but doesn’t follow through? Anyone in business — especially small business — needs to be extra aware of these potential problems. Make sure excellent customer service is a priority. Advertising alone doesn’t build your brand: Customer satisfaction and quality do.

Leonard Gingerella

Executive-in-Residence, Kellstadt Graduate School of Business

Entrepreneur-in-Residence, Coleman Entrepreneur Center

DePaul University

Chicago


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