http://www.businessweek.com/stories/2009-03-17/what-are-you-willing-to-trade-down-to

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What Are You Willing To Trade Down To?


Your lease is up on your BMW, Mercedes, Lexus or Range Rover.

Your stock portfolio is way down. You have either lost your job, or are worried about losing your job. Whatever the case, you are looking for ways to cut back on your expenses.

Your car? You were psyched to get into the Bimmer or the Range Rover Sport. It’s going to kill you to trade down. But reality is reality. Your kids’ college bills are coming. You don’t want to lose your house.

The question: What will you trade down to in order to get similar driving pleasure, save face and money. We want to know.

Here is a list of 20 vehicles we are starting with. But if the car you are ditching is not on the list, we still want to know.

Are you trading down? Tell us what you have traded down to. If you had to, hypothetically, trade down from one of these vehicles, what would you choose and why? Choose one, or more than one.

Cadillac Escalade

Hummer H2

Lexus LS

Lexus LX

Mercedes S Class

Mercedes E Class

Mercedes SL

BMW 7 Series

BMW 6 Series

BMW 5 Series

BMW X5

Infiniti M45

Audi A8

Audi R8

Bentley Cont. GT

Range Rover Sport

Jaguar XK

Porsche 911

Porsche Cayenne

Lincoln Navigator


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